sparkling water
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Good£701K£701K/yr · 1.1M searches
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good999.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.63avg listing price — sweet spot $15–$100
Price range
Bad£0.74–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sparkling water is a £701K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sparkling water market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- £1.4M–£1.9M
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 60%
- Out of stock
- 1.8%
- Avg brand age
- 62 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
101
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
21%
- by Amazon30%
- Highland Spring16%
- S.Pellegrino16%
- Morrisons6%
- M MARKET STREET6%
- Aqua Carpatica5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top sparkling water search terms
- sparkling water715K/yr
- sparkling water multipack178K/yr
- fizzy water81K/yr
- carbonated water23K/yr
- sparking water22K/yr
- water sparkling20K/yr
- sparkling14K/yr
- amazon sparkling water10K/yr
- sparkling mineral water8K/yr
- buxton sparkling water9K/yr
Top sparkling water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Sparkling Spring Water 6 x 500ml
by Amazon£1.214.3★819 rev
San Pellegrino Sparkling Natural Mineral Water 12x500ml
S.Pellegrino£5.764.6★1,913 rev
San Pellegrino Sparkling Natural Mineral Water 6x1L
S.Pellegrino£4.604.5★3,965 rev
Highland Spring Sparkling Water 8x500ml
Highland Spring£2.764.7★2,246 rev
Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l
M MARKET STREET£2.844.7★305 rev
Newest
by launch date
by Amazon Sparkling Spring Water 6x2L
by Amazon£2.9015 rev
Maison Perrier Plain Sparkling Water cans 8x330ml
Maison Perrier£4.13111 rev
Multipack 500ml Sparkling Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20 Pack (20x 500ml))
Senshi Japan£10.6659 rev
by Amazon Sparkling Spring Water 6 x 500ml
by Amazon£1.21819 rev
by Amazon Sparkling Spring Water 4 x 2L
by Amazon£1.71680 rev
Trending
90-day click momentumby Amazon Sparkling Spring Water 6x2L
by Amazon£2.904.4★
Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack
AQUA Libra£6.654.3★
White Rock Refreshing Sparkling Spring Water 24 x 500ml
White Rock£3.844.4★
Maison Perrier Plain Sparkling Water cans 8x330ml
Maison Perrier£4.134.0★
Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l
M MARKET STREET£2.844.7★
What buyers say about sparkling water
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Refreshing taste”
“feels good value for a brand with such consistent quality”
“Very refreshing”
“Nice flavour”
“Just what I needed”
“easy to open”
“EXCELLENT SIZE SLIM TO HOLD AND TAKE WITH YOU WHERE EVER YOU ARE GOING”
“Very refreshing drink”
“Handy to have bottles of fizzy spring water,carry in bag when out n'about, convenient,healthy,refreshing,thanks”
What buyers complain about
“Awful taste”
“Expensive”
“the quality of the bottles is appalling”
“watery as other brands”
“No flavour”
“bottles are flimsy”
“What is it that makes these drinks salty”
“Misleading”
“I HATE DROP AND RUN DRIVERS”
“It's very wet”
Top return reasons
Common questions
- Is sparkling water profitable to sell on Amazon United Kingdom?
- The niche generates £701K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the sparkling water niche?
- 17 brands and 101 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sparkling water?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for sparkling water peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the sparkling water niche?
- Listings span £0.74–£13.32; the average listing price is £4.63 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.