Sparkling Water
MaybeReturns run at only 0.0% of orders. But prices span $0.74–$13.32, mostly outside the sweet spot, so Sparkling Water is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £701K/yr1.1M searches / yr
- 90-day growth
- +46.9%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 101 sellers
Flapen Score
Sparkling Water against its category
The dotted line is the Grocery average. Past it, Sparkling Water is stronger. Inside it, weaker.
Market
The Sparkling Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sparkling Water 1.1M times last year and spent an estimated £701K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £701K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +46.9%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £701Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- sparkling water715K searches a year
02 · Price
A sale here is worth £4.63.
Listings sell for £4.63 on average, from £0.74 to £13.32. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £4.63 that is £37K to £46K a year per listing.
- Average price
- £4.63under the $15 to $100 sweet spot
- Price range
- £0.74–£13.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £37K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #82 within Water. It carries 1,000 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 92%
- Out of stock, average day
- 1.8%
- Average rank
- #82in Water
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,000per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sparkling Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Sparkling Spring Water 6 x 500ml
- Price
- £1.21
- Rating
- 4.3/5
- Reviews
- 819
- Age
- 1y ago

San Pellegrino Sparkling Natural Mineral Water 12x500ml
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 11y ago

San Pellegrino Sparkling Natural Mineral Water 6x1L
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 3,965
- Age
- 13y ago

Highland Spring Sparkling Water 8x500ml
- Price
- £2.76
- Rating
- 4.7/5
- Reviews
- 2,246
- Age
- 8y ago

Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 2y ago
Trending
90-day click momentum
by Amazon Sparkling Spring Water 6x2L
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1mo ago

Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack
- Price
- £6.65
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 1y ago

White Rock Refreshing Sparkling Spring Water 24 x 500ml
- Price
- £3.84
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

Maison Perrier Plain Sparkling Water cans 8x330ml
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 11mo ago

Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 2y ago
Newest
by launch date
by Amazon Sparkling Spring Water 6x2L
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1mo ago

Maison Perrier Plain Sparkling Water cans 8x330ml
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 11mo ago

Multipack 500ml Sparkling Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20 Pack (20x 500ml))
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 12mo ago

by Amazon Sparkling Spring Water 6 x 500ml
- Price
- £1.21
- Rating
- 4.3/5
- Reviews
- 819
- Age
- 1y ago

by Amazon Sparkling Spring Water 4 x 2L
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
101
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
21%
- by Amazon30%
- Highland Spring16%
- S.Pellegrino16%
- Morrisons6%
- M MARKET STREET6%
- Aqua Carpatica5%
Demand
Sparkling Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Sparkling Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sparkling water715K/yr
- sparkling water multipack178K/yr
- fizzy water81K/yr
- carbonated water23K/yr
- sparking water22K/yr
- water sparkling20K/yr
- sparkling14K/yr
- amazon sparkling water10K/yr
- sparkling mineral water8K/yr
- buxton sparkling water9K/yr
Reviews and returns
What reviews say buyers love and hate about Sparkling Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
really strange taste
Chemical taste
Expensive
Costly
Overpriced
the quality of the bottles is appalling
Shocking quality
Poor quality
watery as other brands
Makes me drink more water as I do not like ordinary water
Not like normal San Pellegrino water
No flavour
Water has no particular taste
Flavour is very weak
Love
Good Value
Good and very reasonably priced
Excellent value for money
Refreshing taste
Clean taste
Good taste
feels good value for a brand with such consistent quality
Excellent product
Good variety
Very refreshing
Amazing fresh drink
I love these - fruity fresh with a bit of sparkle
Nice flavour
The flavours are subtle
great subtle flavours
Return
0.0% Return rate 100% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sparkling Water questions
Answered from the same tracked data.









