How competitive is the Sparkling Water niche on Amazon United Kingdom?

17 brands and 101 sellers compete in Sparkling Water on Amazon United Kingdom. The top 5 Sparkling Water products take 47% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Sparkling Water?

Sparkling Water buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sparkling Water niche?

Sparkling Water sells for £4.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£13.32. The average incumbent carries 1,000 reviews — the moat a new listing must climb.

Sparkling Water

Sparkling Water shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sparkling Water profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sparkling Water is a £701K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.

Sparkling Water: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +46.9% over the last 90 days and 13.7% of searches end in a purchase.

£701K

revenue / yr

Units sold / yr400K

Search volume / yr+46.9%1.1M

Conversion rate13.7%

Avg price£4.63

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 101

Top-5 product click share47%

Open market26%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Sparkling Water products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Sparkling Spring Water 6 x 500ml

Price: £1.21
Rating: 4.3/5
Reviews: 819
Age: 1y ago

San Pellegrino Sparkling Natural Mineral Water 12x500ml

Price: £5.76
Rating: 4.6/5
Reviews: 1,913
Age: 11y ago

San Pellegrino Sparkling Natural Mineral Water 6x1L

Price: £4.60
Rating: 4.5/5
Reviews: 3,965
Age: 13y ago

Highland Spring Sparkling Water 8x500ml

Price: £2.76
Rating: 4.7/5
Reviews: 2,246
Age: 8y ago

Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l

Price: £2.84
Rating: 4.7/5
Reviews: 305
Age: 2y ago

Newest

by launch date

by Amazon Sparkling Spring Water 6x2L

Price: £2.90
Rating: 4.4/5
Reviews: 15
Age: 1mo ago

Maison Perrier Plain Sparkling Water cans 8x330ml

Price: £4.13
Rating: 4.0/5
Reviews: 111
Age: 11mo ago

Multipack 500ml Sparkling Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20 Pack (20x 500ml))

Price: £10.66
Rating: 4.2/5
Reviews: 59
Age: 12mo ago

by Amazon Sparkling Spring Water 6 x 500ml

Price: £1.21
Rating: 4.3/5
Reviews: 819
Age: 1y ago

by Amazon Sparkling Spring Water 4 x 2L

Price: £1.71
Rating: 4.5/5
Reviews: 680
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

101

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

21%

by Amazon30%
Highland Spring16%
S.Pellegrino16%
Morrisons6%
M MARKET STREET6%
Aqua Carpatica5%

Sparkling Water demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR13.7%Products25Brands17Top 5 Brands74%OOS Rate1.8%Rating4.5★Reviews1,000Avg BSR#82

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Sparkling Water search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sparkling water715K/yr +46.9%14.9% conv.
sparkling water multipack178K/yr +53.1%14.4% conv.
fizzy water81K/yr +44.2%15.6% conv.
carbonated water23K/yr +36.2%5.1% conv.
sparking water22K/yr +40.0%12.3% conv.
water sparkling20K/yr +29.4%16.0% conv.
sparkling14K/yr +17.7%7.1% conv.
amazon sparkling water10K/yr +59.9%9.0% conv.
sparkling mineral water8K/yr +78.6%6.6% conv.
buxton sparkling water9K/yr +37.5%4.4% conv.

What reviews say buyers love and hate about Sparkling Water

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money31%

“Good Value”

Taste-Overall23%

“Refreshing taste”

Quality-Overall10%

“feels good value for a brand with such consistent quality”

Freshness8%

“Very refreshing”

Flavor6%

“Nice flavour”

What buyers complain about

76% of reviews

Taste-Overall26%

“Awful taste”

Value For Money10%

“Expensive”

Quality-Overall8%

“the quality of the bottles is appalling”

Dilute/Watery7%

“watery as other brands”

Flavor6%

“No flavour”

Sparkling Water return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Sparkling Water questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sparkling Water 62/100 on Amazon United Kingdom — Worth a look. The niche generates £701K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +46.9% over the last 90 days.