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Sparkling Water

Maybe

Returns run at only 0.0% of orders. But prices span $0.74–$13.32, mostly outside the sweet spot, so Sparkling Water is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£701K/yr1.1M searches / yr
90-day growth
+46.9%search demand this quarter
Competition
47%top-5 click share · 17 brands · 101 sellers

Flapen Score

Sparkling Water against its category

The dotted line is the Grocery average. Past it, Sparkling Water is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkling Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparkling Water 1.1M times last year and spent an estimated £701K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £701K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+46.9%
Conversion, latest week
13.7%
Market size, estimated
£701Ka year
Peak month
July1.7× the quietest month
Top search term
sparkling water715K searches a year

02 · Price

A sale here is worth £4.63.

Listings sell for £4.63 on average, from £0.74 to £13.32. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £4.63 that is £37K to £46K a year per listing.

Average price
£4.63under the $15 to $100 sweet spot
Price range
£0.74–£13.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
£37K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #82 within Water. It carries 1,000 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
1.8%
Average rank
#82in Water
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,000per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sparkling Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£140K£210K£281K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

101

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

21%

  • by Amazon30%
  • Highland Spring16%
  • S.Pellegrino16%
  • Morrisons6%
  • M MARKET STREET6%
  • Aqua Carpatica5%

Demand

Sparkling Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Sparkling Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkling water715K/yr
  • sparkling water multipack178K/yr
  • fizzy water81K/yr
  • carbonated water23K/yr
  • sparking water22K/yr
  • water sparkling20K/yr
  • sparkling14K/yr
  • amazon sparkling water10K/yr
  • sparkling mineral water8K/yr
  • buxton sparkling water9K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkling Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.12

Awful taste

really strange taste

Chemical taste

Value For Money10%+2.82

Expensive

Costly

Overpriced

Quality-Overall8%−0.01

the quality of the bottles is appalling

Shocking quality

Poor quality

Dilute/Watery7%−0.03

watery as other brands

Makes me drink more water as I do not like ordinary water

Not like normal San Pellegrino water

Flavor6%

No flavour

Water has no particular taste

Flavour is very weak

Love

Value For Money31%+2.82

Good Value

Good and very reasonably priced

Excellent value for money

Taste-Overall23%−0.12

Refreshing taste

Clean taste

Good taste

Quality-Overall10%−0.01

feels good value for a brand with such consistent quality

Excellent product

Good variety

Freshness8%+0.64

Very refreshing

Amazing fresh drink

I love these - fruity fresh with a bit of sparkle

Flavor6%

Nice flavour

The flavours are subtle

great subtle flavours

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

FAQ

Common Sparkling Water questions

Answered from the same tracked data.