Is cocoa powder profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 38 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the cocoa powder niche?

25 brands and 82 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in cocoa powder?

Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.

When does demand for cocoa powder peak?

Demand peaks in Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the cocoa powder niche?

Listings span £3.17–£28.93; the average listing price is £13.70 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.

cocoa powder

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.7M

£1.7M/yr · 1.3M searches

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good£13.70

avg listing price — sweet spot $15–$100

Price range

Good£3.17–£28.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,656.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cocoa powder is a £1.7M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Feb. Verdict: Worth a look — 66/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cocoa powder market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: £1.4M–£1.7M; units × avg price
Conversion rate: 9.8%
Avg BSR: #93
Page quality: 0%
Prime: 92%
Sponsored: 71%
Out of stock: 10.5%
Avg brand age: 67 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

35%

Top 20: 86%

Open market

41%

Sevenhills Wholefoods15%
TheHealthyTree Company14%
NaturaleBio10%
Naturya9%
Menier6%
Yin & Yang Superfoods6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.0×

Open Trend

Top cocoa powder search terms

cocoa powder394K/yr -35.1%8.1% conv.
cacao powder312K/yr -18.8%10.8% conv.
cacao74K/yr -18.3%5.5% conv.
organic cacao powder68K/yr -44.1%9.2% conv.
cacao powder organic68K/yr -68.4%8.9% conv.
cocoa46K/yr -32.8%6.0% conv.
raw cacao powder36K/yr -21.3%8.6% conv.
coco powder31K/yr -16.8%5.1% conv.
unsweetened cocoa powder29K/yr -33.0%7.3% conv.
cocoa powder for baking32K/yr -47.8%5.3% conv.

All search terms

Top cocoa powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (250g)

TheHealthyTree Company£11.564.6★1,868 rev

NaturaleBio Organic Cacao Powder 1kg. Unsweetened Natural and Pure. Produced from Raw Cacao Beans of The Theobroma Plant. Source of Magnesium Manganese and Phosphorus. Tested for Heavy Metals

NaturaleBio£23.784.5★13,658 rev

Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£22.354.6★266 rev

Menier 100% Cocoa Powder 200 g (Pack of 1)

Menier£5.264.5★117 rev

Cacao Powder 1kg | Pure Raw Cocoa | High Fibre & Protein

Yin & Yang Superfoods£17.204.5★400 rev

Newest

by launch date

Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£22.35266 rev

6mo ago

Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£11.45266 rev

6mo ago

Naturya Cacao Powder Single Origin Fairtrade 250g

Naturya£7.7961 rev

7mo ago

Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Unsweetened

Sevenhills Wholefoods£12.89266 rev

10mo ago

Organic Raw Cacao Powder 250g by Hatton Hill Organic

Hatton Hill£7.9946 rev

11mo ago

What buyers say about cocoa powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Rich taste”

Quality-Overall22%

“the quality has remained consistent”

Flavor9%

“The flavour is strong”

Value For Money7%

“Excellent value for money”

Baking4%

“Perfect for my baking”

Vegan/Organic3%

“I love the fact its organic, no additives”

Blend/Ratio2%

“BLENDS EASILY”

Nutritional Content2%

“Extra nutrients, lovely”

Health Benefits-Overall2%

“Very healthy”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Taste-Overall23%

“Bland taste”

Bitter8%

“Too bitter”

Value For Money6%

“Waste of money”

Flavor6%

“there's just something a bit different about the flavour”

Quality-Overall6%

“Redused quality”

Smell4%

“no real scent”

Color3%

“it was pale in colour”

Advertised Vs Actual Product3%

“Its false advertisement”

Chunk/Clump/Collection2%

“Really clumpy”

Texture/Consistency-Overall2%

“I did not like it because its texture”

Top return reasons

Leak-Proof27%

Value For Money21%

Taste-Overall11%

Smell8%

Advertised Vs Actual Product6%

Vegan/Organic5%

Stain Resistance3%

Blood Sugar Level3%

Size-Overall3%