Cocoa Powder
PassCocoa Powder scores 66 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -32.9% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,976 Grocery niches · +20 vs the category median of 4666
- Market size
- £1.7M/yr1.3M searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 35%top-5 click share · 25 brands · 82 sellers
Flapen Score
Cocoa Powder against its category
The dotted line is the Grocery average. Past it, Cocoa Powder is stronger. Inside it, weaker.
Market
The Cocoa Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cocoa Powder 1.3M times last year and spent an estimated £1.7M. The top 5 brands take 53% of clicks. Demand peaks in Feb. Flapen scores it 66 out of 100, a Pass.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £1.7Ma year
- Peak month
- February2.0× the quietest month
- Top search term
- cocoa powder394K searches a year
02 · Price
A sale here is worth £13.70.
Listings sell for £13.70 on average, from £3.17 to £28.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £13.70 that is £21K to £27K a year per listing.
- Average price
- £13.70under the $15 to $100 sweet spot
- Price range
- £3.17–£28.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £21K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #93 within Hot Chocolate & Malted Drinks. It carries 1,656 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 10.5%
- Average rank
- #93in Hot Chocolate & Malted Drinks
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,656per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Cocoa Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (250g)
- Price
- £11.56
- Rating
- 4.6/5
- Reviews
- 1,868
- Age
- 9y ago
NaturaleBio Organic Cacao Powder 1kg. Unsweetened Natural and Pure. Produced from Raw Cacao Beans of The Theobroma Plant. Source of Magnesium Manganese and Phosphorus. Tested for Heavy Metals
- Price
- £23.78
- Rating
- 4.5/5
- Reviews
- 13,658
- Age
- 7y ago
Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 6mo ago
Menier 100% Cocoa Powder 200 g (Pack of 1)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 3y ago
Cacao Powder 1kg | Pure Raw Cocoa | High Fibre & Protein
- Price
- £17.20
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 2y ago
Trending
90-day click momentumSevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 6mo ago
Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 6mo ago
Green & Blacks Organic Cocoa 125g
- Price
- £3.77
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 13y ago
Organic Raw Cacao Powder 250g by Hatton Hill Organic
- Price
- £7.99
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 11mo ago
Naturya Single Origin Fairtrade Cacao Powder 125g
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 9y ago
Newest
by launch dateSevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 6mo ago
Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised
- Price
- £11.45
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 6mo ago
Naturya Cacao Powder Single Origin Fairtrade 250g
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 7mo ago
Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Unsweetened
- Price
- £12.89
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 10mo ago
Organic Raw Cacao Powder 250g by Hatton Hill Organic
- Price
- £7.99
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
82
Top-5 brand share
53%
Top 20: 97%
Top-5 click share
35%
Top 20: 86%
Open market
41%
- Sevenhills Wholefoods15%
- TheHealthyTree Company14%
- NaturaleBio10%
- Naturya9%
- Menier6%
- Yin & Yang Superfoods6%
Demand
Cocoa Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Cocoa Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cocoa powder394K/yr
- cacao powder312K/yr
- cacao74K/yr
- organic cacao powder68K/yr
- cacao powder organic68K/yr
- cocoa46K/yr
- raw cacao powder36K/yr
- coco powder31K/yr
- unsweetened cocoa powder29K/yr
- cocoa powder for baking32K/yr
Reviews and returns
What reviews say buyers love and hate about Cocoa Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bland taste
Not taste good
Almost tasteless
Too bitter
Very bitter aftertaste
Bitter taste
Waste of money
expensive
its very overpriced
there's just something a bit different about the flavour
the flavour is bad too
Flavour is weird
Redused quality
Not the same quality product as before
Not good quality
Love
Rich taste
Delicious cocoa
Delicious and healthy
the quality has remained consistent
Excellent Quality
Great product very pleased with purchase
The flavour is strong
Awesome flavour
mild in flavour
Excellent value for money
Good for the money
fair price
Perfect for my baking
amazing in chocolate cake recipes
Fantastic for bakers
Return
0.1% Return rate 14% Fixable by listing
Waste of money
expensive
its very overpriced
Bland taste
Not taste good
Almost tasteless
no real scent
Smelled completely off
didn't smell good
Its false advertisement
Product not as described
wrongly advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocoa Powder questions
Answered from the same tracked data.