Rice

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

15.4%

Market size, estimated

£1.4Ma year

Peak month

November1.4× the quietest month

Top search term

rice1.3M searches a year

Listings sell for £5.23 on average, from £0.60 to £25.15. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £5.23 that is £26K to £31K a year per listing.

Average price

£5.23under the $15 to $100 sweet spot

Price range

£0.60–£25.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

5,000–6,000

Revenue per listing a year

£26K–£31K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Rice, Pasta & Pulses. It carries 746 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Rice, Pasta & Pulses

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

746per listing

Listings tracked

47

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months