Is cacao powder profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the cacao powder niche?

18 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in cacao powder?

Top complaints mined from reviews: Taste-Overall, Bitter, Quality-Overall. The return rate is 0.1%.

When does demand for cacao powder peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the cacao powder niche?

Listings span £3.17–£29.93; the average listing price is £15.50 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.

cacao powder

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.1M

£1.1M/yr · 729K searches

Avg price

Great£15.50

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good£3.17–£29.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,949.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cacao powder is a £1.1M/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cacao powder market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: £930K–£1.2M; units × avg price
Conversion rate: 9.7%
Avg BSR: #32
Page quality: 0%
Prime: 90%
Sponsored: 74%
Out of stock: 13.8%
Avg brand age: 66 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

24%

Sevenhills Wholefoods20%
TheHealthyTree Company17%
Naturya14%
NaturaleBio13%
Yin & Yang Superfoods6%
Everyday Superfood5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top cacao powder search terms

cacao powder312K/yr -18.8%10.8% conv.
cacao74K/yr -18.3%5.9% conv.
organic cacao powder68K/yr -44.1%9.2% conv.
cacao powder organic68K/yr -68.4%8.9% conv.
raw cacao powder36K/yr -21.3%8.6% conv.
organic cocoa powder26K/yr -39.8%7.6% conv.
naturya cacao powder22K/yr -36.2%10.9% conv.
cocoa powder organic17K/yr -28.8%6.5% conv.
raw organic cacao powder15K/yr -4.1%5.7% conv.
raw cacao13K/yr -23.9%3.9% conv.

All search terms

Top cacao powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NaturaleBio Organic Cacao Powder 1kg. Unsweetened Natural and Pure. Produced from Raw Cacao Beans of The Theobroma Plant. Source of Magnesium Manganese and Phosphorus. Tested for Heavy Metals

NaturaleBio£23.784.5★13,658 rev

Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (250g)

TheHealthyTree Company£11.564.6★1,868 rev

Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£22.354.6★266 rev

Naturya Single Origin Fairtrade Cacao Powder 125g

Naturya£3.994.6★453 rev

Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (500g)

TheHealthyTree Company£16.094.6★1,868 rev

Newest

by launch date

Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£22.35266 rev

6mo ago

Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised

Sevenhills Wholefoods£11.45266 rev

6mo ago

Naturya Cacao Powder Single Origin Fairtrade 250g

Naturya£7.7961 rev

7mo ago

Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Unsweetened

Sevenhills Wholefoods£12.89266 rev

10mo ago

Organic Raw Cacao Powder 250g by Hatton Hill Organic

Hatton Hill£7.9946 rev

11mo ago

What buyers say about cacao powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Delicious and healthy”

Quality-Overall23%

“Excellent Quality”

Flavor8%

“mild in flavour”

Value For Money6%

“Excellent value for money”

Vegan/Organic3%

“I love the fact its organic, no additives”

Baking3%

“Perfect for my baking”

Blend/Ratio2%

“BLENDS EASILY”

Nutritional Content2%

“Extra nutrients, lovely”

Health Benefits-Overall2%

“Very healthy”

Smell2%

“Nice smell”

What buyers complain about

Taste-Overall25%

“Bland taste”

Bitter8%

“Too bitter”

Quality-Overall7%

“Redused quality”

Value For Money6%

“Waste of money”

Flavor6%

“there's just something a bit different about the flavour”

Color4%

“it was pale in colour”

Chunk/Clump/Collection3%

“Really clumpy”

Advertised Vs Actual Product2%

“Product not as described”

Smell2%

“no real scent”

Texture/Consistency-Overall2%

“Clumpy,”

Top return reasons

Leak-Proof27%

Value For Money21%

Taste-Overall11%

Smell8%

Advertised Vs Actual Product6%

Vegan/Organic5%

Color3%

Ease Of Use3%

Stain Resistance3%

Size-Overall3%

Common questions

Is cacao powder profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the cacao powder niche?: 18 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in cacao powder?: Top complaints mined from reviews: Taste-Overall, Bitter, Quality-Overall. The return rate is 0.1%.
When does demand for cacao powder peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the cacao powder niche?: Listings span £3.17–£29.93; the average listing price is £15.50 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.