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Cacao Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -30.7% this quarter, so Cacao Powder is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.1M/yr729K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
46%top-5 click share · 18 brands · 27 sellers

Flapen Score

Cacao Powder against its category

The dotted line is the Grocery average. Past it, Cacao Powder is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cacao Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cacao Powder 729K times last year and spent an estimated £1.1M. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
729K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
9.7%
Market size, estimated
£1.1Ma year
Peak month
February1.8× the quietest month
Top search term
cacao powder312K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £3.17 to £29.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £15.50 that is £19K to £23K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£3.17–£29.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #32 within Hot Chocolate & Malted Drinks. It carries 1,949 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
90%
Out of stock, average day
13.8%
Average rank
#32in Hot Chocolate & Malted Drinks
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,949per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cacao Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£98K£131K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

24%

  • Sevenhills Wholefoods20%
  • TheHealthyTree Company17%
  • Naturya14%
  • NaturaleBio13%
  • Yin & Yang Superfoods6%
  • Everyday Superfood5%

Demand

Cacao Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Cacao Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cacao powder312K/yr
  • cacao74K/yr
  • organic cacao powder68K/yr
  • cacao powder organic68K/yr
  • raw cacao powder36K/yr
  • organic cocoa powder26K/yr
  • naturya cacao powder22K/yr
  • cocoa powder organic17K/yr
  • raw organic cacao powder15K/yr
  • raw cacao13K/yr

Reviews and returns

What reviews say buyers love and hate about Cacao Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.06

Bland taste

Not taste good

Almost tasteless

Bitter8%−0.05

Too bitter

Very bitter aftertaste

Bitter taste

Quality-Overall7%+2.66

Redused quality

Not the same quality product as before

Not good quality

Value For Money6%+0.35

Waste of money

expensive

a little pricey

Flavor6%−0.02

there's just something a bit different about the flavour

The flavor is poor

Flavour is weird

Love

Taste-Overall29%−0.06

Delicious and healthy

Rich taste

Absolutely delicious

Quality-Overall23%+2.66

Excellent Quality

The powder itself seems good quality

A great all-around product

Flavor8%−0.02

mild in flavour

Flavour good

The flavour is strong

Value For Money6%+0.35

Excellent value for money

Good for the money

fair price

Vegan/Organic3%+0.34

I love the fact its organic, no additives

Organic cocoa powder

Organic

Return

0.1% Return rate 14% Fixable by listing

Leak-Proof27%▁██▅▅▃
Value For Money21%▁▁▁▄▁█

Waste of money

expensive

a little pricey

Taste-Overall11%█▁▁▃▂▁

Bland taste

Not taste good

Almost tasteless

Smell8%▁█▁▁▂▃

no real scent

Smelled completely off

I was expecting a strong smelling

Advertised Vs Actual Product6%▁▁█▁▁▁

Product not as described

Its false advertisement

Not what it claims to be

FAQ

Common Cacao Powder questions

Answered from the same tracked data.