Energy Drink
MaybeShoppers spend $8.7M a year here. But the top 5 brands take 99% of clicks, so Energy Drink is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £8.7M/yr6.7M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 153 sellers
Flapen Score
Energy Drink against its category
The dotted line is the Grocery average. Past it, Energy Drink is stronger. Inside it, weaker.
Market
The Energy Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Energy Drink 6.7M times last year and spent an estimated £8.7M. The top 5 brands take 99% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.7M a year.
- Searches, last 12 months
- 6.7M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £8.7Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- monster energy drink1.3M searches a year
02 · Price
A sale here is worth £14.49.
Listings sell for £14.49 on average, from £3.27 to £87.57. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At £14.49 that is £290K to £362K a year per listing.
- Average price
- £14.49under the $15 to $100 sweet spot
- Price range
- £3.27–£87.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £290K–£362K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Energy Drinks. It carries 970 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Energy Drinks
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 970per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Energy Drink products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Monster Ultra Energy Drink Zero Sugar 9 x 500 ml
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 1,646
- Age
- 3y ago

Red Bull Energy Drink 250 ml x12
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 8,643
- Age
- 10y ago

Monster Energy Drink 9 x 500 ml
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 1,027
- Age
- 3y ago

Red Bull Energy Drink Sugar Free 250 ml (Pack of 12)
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 3,370
- Age
- 10y ago

Monster Pipeline Punch Energy Drink 9 x 500 ml
- Price
- £7.94
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 3y ago
Trending
90-day click momentum
Castore Unisex Softshell Jacket (Redbull Racing)
- Price
- £87.57
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Red Bull Cherry Sakura Spring Edition 250ml 12 cans
- Price
- £10.36
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago

Monster Ultra Energy Drink 4 x 500 ml
- Price
- £4.21
- Rating
- 4.8/5
- Reviews
- 1,276
- Age
- 9y ago

Monster Can Khaotic 500 ml (Pack of 12)
- Price
- £12.47
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 4y ago

Monster Pipeline Punch Energy Drink 9 x 500 ml
- Price
- £7.94
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 3y ago
Newest
by launch date
Red Bull Cherry Sakura Spring Edition 250ml 12 cans
- Price
- £10.36
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago

Red Bull SF Summer 2025 Edition 250ml 4pk
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 1y ago

Red Bull SF Winter 2024 Edition 250ml 4pk
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 1y ago

Castore Unisex Softshell Jacket (Redbull Racing)
- Price
- £87.57
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Monster Energy Zero 12 x500ml
- Price
- £10.84
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
153
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Monster54%
- Red Bull41%
- Castore2%
- Cellucor1%
- by Amazon1%
- SNEAK1%
Demand
Energy Drink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Energy Drink search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monster energy drink1.3M/yr
- red bull1.4M/yr
- monster1.1M/yr
- energy drink824K/yr
- redbull549K/yr
- energy drinks199K/yr
- monster ultra133K/yr
- monster energy164K/yr
- white monster129K/yr
- red bull sugar free132K/yr
Reviews and returns
What reviews say buyers love and hate about Energy Drink
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
Synthetic taste
Disappointing taste
The cans feel a bit weak in terms of flavor
No depth to the flavour
bad flavour :
These cans are over priced
To expensive
overall disappointing for the price
I find it way too sweet
is too sugary in taste
This drink is not sugar free
Absolutely rotten
this is very mild
it was like water just redbull flavoured
Love
Good value for money
Competitive price
Great deal
Amazing taste
This is amazing it has a lovely fresh taste and smells beautiful
Great taste and satisfying
crisp flavor I love
Best flavor ever
Lovely orange flavour
Gives you a big boost of energy
great energy burst
good energy density
Very nice drink
Amazing variety of drinks
Best drink on the planet
Return
0.1% Return rate 100% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Energy Drink questions
Answered from the same tracked data.









