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Energy Drink

Maybe

Shoppers spend $8.7M a year here. But the top 5 brands take 99% of clicks, so Energy Drink is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£8.7M/yr6.7M searches / yr
90-day growth
+9.0%search demand this quarter
Competition
54%top-5 click share · 6 brands · 153 sellers

Flapen Score

Energy Drink against its category

The dotted line is the Grocery average. Past it, Energy Drink is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Drink 6.7M times last year and spent an estimated £8.7M. The top 5 brands take 99% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.7M a year.

Searches, last 12 months
6.7M
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
9.0%
Market size, estimated
£8.7Ma year
Peak month
June1.8× the quietest month
Top search term
monster energy drink1.3M searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £3.27 to £87.57. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At £14.49 that is £290K to £362K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£3.27–£87.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
£290K–£362K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Energy Drinks. It carries 970 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#86in Energy Drinks
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
970per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Energy Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£434K£868K£1.3M£1.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

153

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

0%

  • Monster54%
  • Red Bull41%
  • Castore2%
  • Cellucor1%
  • by Amazon1%
  • SNEAK1%

Demand

Energy Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Energy Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monster energy drink1.3M/yr
  • red bull1.4M/yr
  • monster1.1M/yr
  • energy drink824K/yr
  • redbull549K/yr
  • energy drinks199K/yr
  • monster ultra133K/yr
  • monster energy164K/yr
  • white monster129K/yr
  • red bull sugar free132K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.11

Awful taste

Synthetic taste

Disappointing taste

Flavor13%−0.02

The cans feel a bit weak in terms of flavor

No depth to the flavour

bad flavour :

Value For Money11%+3.68

These cans are over priced

To expensive

overall disappointing for the price

Sweetness4%+0.15

I find it way too sweet

is too sugary in taste

This drink is not sugar free

Dilute/Watery3%−0.02

Absolutely rotten

this is very mild

it was like water just redbull flavoured

Love

Value For Money35%+3.68

Good value for money

Competitive price

Great deal

Taste-Overall21%−0.11

Amazing taste

This is amazing it has a lovely fresh taste and smells beautiful

Great taste and satisfying

Flavor13%−0.02

crisp flavor I love

Best flavor ever

Lovely orange flavour

Energy Level6%+0.14

Gives you a big boost of energy

great energy burst

good energy density

Alcohol Flavor5%+0.43

Very nice drink

Amazing variety of drinks

Best drink on the planet

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁█▁▁▁

FAQ

Common Energy Drink questions

Answered from the same tracked data.