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69

garden broom

Launch it

A $911K/yr market growing +38.0% this quarter with returns at 0.3% — clears our launch bar.

Market size 76Growth 61Conversion 90Competition 68Returns 98Price range 7Avg price 27Brand share 61Review moat 55Quality gap 83

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great£911K

£911K/yr · 922K searches

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+38.0%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,292.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.24

avg listing price — sweet spot $15–$100

Price range

Bad£6.33–£15.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, garden broom is a £911K/yr Amazon United Kingdom market (922K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Launch it — 69/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

garden broom market data

Units sold / yr
80K–100K
avg 3,000–4,000/product
Revenue / yr
£739K–£924K
units × avg price
Conversion rate
10.7%
Avg BSR
#26
Page quality
0%
Prime
47%
Sponsored
94%
Out of stock
5.3%
Avg brand age
40 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

16

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

24%

  • TDBS The Dustpan and Brush Store29%
  • CLEANHOME11%
  • Newman and Cole10%
  • ED LINEN10%
  • Mitclear9%
  • EDS8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.7×

Top garden broom search terms

  • garden broom148K/yr
  • garden brush103K/yr
  • yard brush109K/yr
  • outdoor broom95K/yr
  • yard brush heavy duty outdoor59K/yr
  • broom outdoor46K/yr
  • outdoor brush54K/yr
  • garden brush outdoor39K/yr
  • garden broom outdoor39K/yr
  • sweeping brush outdoor40K/yr
All search terms

Top garden broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£36K8%£73K12%£109K16%£146K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about garden broom

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good Allround Product”

Value For Money14%

“Excellent value for money”

Strength13%

“have a solid feel about them”

Assembly/Installation8%

“Assembly is simple”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning6%

“easy to keep clean”

Handle Quality3%

“long handle”

Ease Of Use3%

“Easy to use”

Size-Overall3%

“Fit for purpose”

Weight Light3%

“Lightweight and so easy to use”

What buyers complain about

Durability18%

“Broke immediately”

Quality-Overall17%

“Build quality is very very poor”

Size-Overall14%

“Wrong fit”

Strength8%

“quite flimsy”

Value For Money5%

“It isn't a cheap”

Weight Heavy3%

“Too heavy”

Assembly/Installation2%

“Couldnt assemble”

Adhesion/Stickiness2%

“Stick snapped after 2 days of use”

Add-Ons/Attachments2%

“weakened the attachment”

Advertised Vs Actual Product2%

“Not as shown”

Top return reasons

Size-Overall19%
Defective Material/Parts15%
Durability9%
Add-Ons/Attachments9%
Strength8%
Quality-Overall6%
Weight Heavy4%
Assembly/Installation4%
Mechanism Issues3%
Functionality-Overall3%

Common questions

Is garden broom profitable to sell on Amazon United Kingdom?
The niche generates £911K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +38.0%. Flapen's verdict: Launch it (69/100).
How competitive is the garden broom niche?
14 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in garden broom?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.3%.
When does demand for garden broom peak?
Demand peaks in Mar–Apr–May–Jul; the busiest month runs 3.7× the quietest.
What does it cost to enter the garden broom niche?
Listings span £6.33–£15.69; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.