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Garden Broom

Pass

Garden Broom scores 69 out of 100, a Pass. Shoppers spend $911K a year here, search demand grew +38.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,976 Grocery niches · +23 vs the category median of 46
Market size
£911K/yr922K searches / yr
90-day growth
+38.0%search demand this quarter
Competition
44%top-5 click share · 14 brands · 16 sellers

Flapen Score

Garden Broom against its category

The dotted line is the Grocery average. Past it, Garden Broom is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Broom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Broom 922K times last year and spent an estimated £911K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £911K a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
+38.0%
Conversion, latest week
10.7%
Market size, estimated
£911Ka year
Peak month
May3.7× the quietest month
Top search term
garden broom148K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £6.33 to £15.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.24 that is £28K to £37K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£6.33–£15.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£28K–£37K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #26 within Cleaning Tools. It carries 1,292 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
47%
Out of stock, average day
5.3%
Average rank
#26in Cleaning Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,292per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£146K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

16

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

24%

  • TDBS The Dustpan and Brush Store29%
  • CLEANHOME11%
  • Newman and Cole10%
  • ED LINEN10%
  • Mitclear9%
  • EDS8%

Demand

Garden Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Garden Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden broom148K/yr
  • garden brush103K/yr
  • yard brush109K/yr
  • outdoor broom95K/yr
  • yard brush heavy duty outdoor59K/yr
  • broom outdoor46K/yr
  • outdoor brush54K/yr
  • garden brush outdoor39K/yr
  • garden broom outdoor39K/yr
  • sweeping brush outdoor40K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Broom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.23

Broke immediately

fell apart

Broke on first use

Quality-Overall17%+0.33

Build quality is very very poor

Dreadful quality

Product is pretty low quality

Size-Overall14%−0.12

Wrong fit

It's small

to big

Strength8%+0.45

quite flimsy

Not sturdy

Not strong enough

Value For Money5%+1.17

It isn't a cheap

Not value for money

Could have got a cheaper one

Love

Quality-Overall20%+0.33

Good Allround Product

Brilliant quality

Quality product and good customer service

Value For Money14%+1.17

Excellent value for money

Excellent price

EXCELLENT VALUE FOR MONEY

Strength13%+0.45

have a solid feel about them

strong enough for garden

Strong and sturdy

Assembly/Installation8%+0.59

Assembly is simple

Super easy assembly

Easy assemble

Advertised Vs Actual Product7%+0.37

As advertised

As described

Does what is says

Return

0.3% Return rate 23% Fixable by listing

Size-Overall19%█▆▆▅▅▅

Wrong fit

It's small

to big

Defective Material/Parts15%▇▄█▆▆▆
Durability9%▃▆▄█▆▇

Broke immediately

fell apart

Broke on first use

Add-Ons/Attachments9%█▇▇▅▇▅

weakened the attachment

needs much stronger attachment

Broom head does not stay attached

Strength8%▄█▆▇▅▄

quite flimsy

Not sturdy

Not strong enough

FAQ

Common Garden Broom questions

Answered from the same tracked data.