ice cream tubs
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+150.5%90-day search growth — must beat 0% to launch
Review moat
Great168.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.45–£23.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.34avg listing price — sweet spot $15–$100
Market size
Okay£167K£167K/yr · 246K searches
According to Flapen's Amazon United Kingdom niche tracking, ice cream tubs is a £167K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice cream tubs market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £155K–£207K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 3.0%
- Avg brand age
- 31 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
67
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
37%
Top 20: 72%
Open market
39%
- ZALAON19%
- VEYLIN12%
- Otopone10%
- DOITOOL8%
- Peohud7%
- ACME4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +150.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top ice cream tubs search terms
- ice cream tubs92K/yr
- ice cream cups28K/yr
- ice cream containers21K/yr
- ice cream tub22K/yr
- ice cream tubs with lids17K/yr
- ice cream pots7K/yr
- paper ice cream tubs8K/yr
- ice cream containers with lids6K/yr
- ice cream tubs and spoons4K/yr
- ice cream cups disposable5K/yr
Top ice cream tubs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZALAON Paper Ice Cream Cups 60 x 3OZ/130ML Disposable Colorful Paper Dessert Cups for Sundae Frozen Yogurt
ZALAON£8.424.6★110 rev
DOITOOL 100pcs Ice Cream Sundae Cups Paper Yogurt Dessert Bowls Polka Dot Ice Cream Treat Cups for Home Party Supplies (Colorful)
DOITOOL£8.794.0★63 rev
VEYLIN Paper Ice Cream Cups Disposable Paper Dessert Cups for Hot or Cold Food 60 x 3OZ/130ML Party Supplies Treat Cup for Sundae Frozen Yogurt Soup (White)
VEYLIN£7.314.5★120 rev
Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green
Otopone£9.393.5★2 rev
SMRONAR Ice Cream Containers 2 Pack 1.5L Reusable Freezer Food Storage Containers with Lids Dessert Storage Tubs for Homemade Ice Cream Gelato Frozen Yoghurt Sorbet
SMRONAR£10.564.4★34 rev
Newest
by launch date
JOYELL 60 Pack Ice Cream Tubs 5.5oz(160ML) Disposable Dessert Bowls with Fun Dripping Design Colorful Dessert Cups for Social Birthday Carnival Sturdy Paper Ice Cream Pots for Sweets & Sundaes
JOYELL£10.812 rev
saerryor 100 Pack Paper Ice Cream Cups 8oz Colorful Paper Dessert Bowls
saerryor£12.7912 rev
Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green
Otopone£9.392 rev
Otopone 2 Pcs Ice Cream Tubs with Lids Reusable Freezer Storage Tubs for Homemade Ice Cream Containers Perfect for Freezing Desserts and Meal Prep Mint Green Orange
Otopone£9.501 rev
Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Red Orange
Otopone£9.846 rev
Trending
90-day click momentumJOYELL 60 Pack Ice Cream Tubs 5.5oz(160ML) Disposable Dessert Bowls with Fun Dripping Design Colorful Dessert Cups for Social Birthday Carnival Sturdy Paper Ice Cream Pots for Sweets & Sundaes
JOYELL£10.815.0★
Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green
Otopone£9.393.5★
Otopone 2 Pcs Ice Cream Tubs with Lids Reusable Freezer Storage Tubs for Homemade Ice Cream Containers Perfect for Freezing Desserts and Meal Prep Mint Green Orange
Otopone£9.505.0★
Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Red Orange
Otopone£9.845.0★
saerryor 100 Pack Paper Ice Cream Cups 8oz Colorful Paper Dessert Bowls
saerryor£12.795.0★
What buyers say about ice cream tubs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and size”
“Great quality containers”
“and just what I wanted”
“Sturdy enough to hold a scoop or two without going soggy or collapsing”
“Fair value too”
“Great capacity and depth to them, nice and colourful designs, ideal for a kids party and an adults party. if you're not trying to be sophisticated”
“Good for my use”
“Colours are great too”
“Strong and durable”
“The designs are fun and summery”
What buyers complain about
“Much larger than I had expected”
“Flavour is weak compared to other products that are half the price”
“These are flimsy in comparison to what Im looking for”
“Broke the 2nd time I used it”
“Slightly disappointing thickness”
Top return reasons
Common questions
- Is ice cream tubs profitable to sell on Amazon United Kingdom?
- The niche generates £167K/yr across 46 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +150.5%. Flapen's verdict: Worth a look (69/100).
- How competitive is the ice cream tubs niche?
- 26 brands and 67 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in ice cream tubs?
- Top complaints mined from reviews: Size-Overall, Flavor, Strength. The return rate is 0.3%.
- When does demand for ice cream tubs peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the ice cream tubs niche?
- Listings span £1.45–£23.10; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.