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Ice Cream Tubs

Pass

Ice Cream Tubs scores 69 out of 100, a Pass. Shoppers spend $167K a year here, search demand grew +150.5% this quarter, and returns run at 0.3% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,976 Grocery niches · +23 vs the category median of 46
Market size
£167K/yr246K searches / yr
90-day growth
+150.5%search demand this quarter
Competition
37%top-5 click share · 26 brands · 67 sellers

Flapen Score

Ice Cream Tubs against its category

The dotted line is the Grocery average. Past it, Ice Cream Tubs is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream Tubs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cream Tubs 246K times last year and spent an estimated £167K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +150.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+150.5%
Conversion, latest week
6.6%
Market size, estimated
£167Ka year
Peak month
July3.0× the quietest month
Top search term
ice cream tubs92K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £1.45 to £23.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.34 that is £3K to £5K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£1.45–£23.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #205 within Frozen. It carries 169 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
3.0%
Average rank
#205in Frozen
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ice Cream Tubs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

67

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

37%

Top 20: 72%

Open market

39%

  • ZALAON19%
  • VEYLIN12%
  • Otopone10%
  • DOITOOL8%
  • Peohud7%
  • ACME4%

Demand

Ice Cream Tubs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Ice Cream Tubs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream tubs92K/yr
  • ice cream cups28K/yr
  • ice cream containers21K/yr
  • ice cream tub22K/yr
  • ice cream tubs with lids17K/yr
  • ice cream pots7K/yr
  • paper ice cream tubs8K/yr
  • ice cream containers with lids6K/yr
  • ice cream tubs and spoons4K/yr
  • ice cream cups disposable5K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cream Tubs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%+1.25

Much larger than I had expected

They are tiny

They are only small pots

Flavor11%−0.08

Flavour is weak compared to other products that are half the price

Strength9%−0.07

These are flimsy in comparison to what Im looking for

Not very strong

Durability6%−0.02

Broke the 2nd time I used it

Thickness4%−0.03

Slightly disappointing thickness

These are not as thick as I thought or hoped they would be

Love

Size-Overall25%+1.25

Good quality and size

great size holds 2 scopes

Good quality And just the right size for a small

Quality-Overall16%+0.71

Great quality containers

Good quality

Good quality tubs

Advertised Vs Actual Product9%+0.17

and just what I wanted

Better than expected

As described

Strength9%−0.07

Sturdy enough to hold a scoop or two without going soggy or collapsing

Strong cups

These cups are sturdy

Value For Money6%+0.40

Fair value too

Good price

Good value for money

Return

0.3% Return rate 92% Fixable by listing

Size-Overall85%▇█▆█▆█

Much larger than I had expected

They are tiny

They are only small pots

Advertised Vs Actual Product3%▁▇▇▆█▃
Strength3%▁▁█▁▅▂

These are flimsy in comparison to what Im looking for

Not very strong

Value For Money2%▁▁▁█▁▆
Thin1%▁▁▁▁█▆

FAQ

Common Ice Cream Tubs questions

Answered from the same tracked data.