Alcohol Free Beer
PassAlcohol Free Beer scores 70 out of 100, a Pass. Shoppers spend an estimated $514K a year here, search demand grew +32.4% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 2,976 Grocery niches · +24 vs the category median of 4670
- Market size
- £514K/yr496K searches / yr
- 90-day growth
- +32.4%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 56 sellers
Flapen Score
Alcohol Free Beer against its category
The dotted line is the Grocery average. Past it, Alcohol Free Beer is stronger. Inside it, weaker.
Market
The Alcohol Free Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alcohol Free Beer 496K times last year and spent an estimated £514K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +32.4%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £514Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- alcohol free beer188K searches a year
02 · Price
A sale here is worth £11.34.
Listings sell for £11.34 on average, from £2.24 to £25.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £11.34 that is £9K to £11K a year per listing.
- Average price
- £11.34under the $15 to $100 sweet spot
- Price range
- £2.24–£25.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Beer, Wine & Spirits. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #80in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 522per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Alcohol Free Beer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heineken 0.0 Alcohol Free Beer Cans 24 x 330 ml packaging may vary
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 906
- Age
- 9y ago

Becks Blue 0% Alcohol Free German Lager Beer Bottle 24 X 275 Ml
- Price
- £9.67
- Rating
- 4.4/5
- Reviews
- 1,954
- Age
- 8y ago

Bavaria 0.0 Percent Original Alcohol Free Beer 24 x 330 ml Cans
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 8y ago

Peroni Nastro Azzurro Alcohol Free Beer 0.0% ABV- A Light Bodied Non Alcoholic Beer Alternative. Refreshing & Crisp Taste with a Clean Finish (Case of 24 x 33cl Glass Bottles)
- Price
- £16.81
- Rating
- 4.2/5
- Reviews
- 577
- Age
- 3y ago

Bavaria 0.0 percent Original Alcohol Free Beer 24 x 500ml Cans
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 2y ago
Trending
estimated 90-day click momentum
Heineken 0.0 Alcohol Free Beer 6 x 330ml
- Price
- £5.38
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 6y ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.09
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 9mo ago

Infinite Session IPA - Alcohol Free Beer - 12 x 330 ml Cans of Non Alcoholic IPA - Gluten Free Vegan 35 Calories per Can - Award Winning Craft Beer - Brewed in UK
- Price
- £9.53
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 7y ago

Peroni Zero Bottle 12 X 330ml
- Price
- £12.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Heineken 0.0 Alcohol Free Beer Cans 24 x 330 ml packaging may vary
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 906
- Age
- 9y ago
Newest
by launch date
IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.09
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 9mo ago

Brooklyn Brewery Special Effects Alcohol Free Beer | 330ml Can | 4 Pack
- Price
- £3.15
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago

San Miguel 0.0% Alcohol Free Lager Beer 12 x 330 ml Bottles
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 1y ago

Peroni Zero Bottle 12 X 330ml
- Price
- £12.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Bavaria 0.0 percent Original Alcohol Free Beer 24 x 500ml Cans
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
56
Est. top-5 brand share
54%
Top 20: 94%
Est. top-5 click share
34%
Top 20: 76%
Open market
41%
- Bavaria14%
- Beck's12%
- Heineken11%
- Peroni9%
- Corona8%
- GUINNESS THE 17594%
Demand
Alcohol Free Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Alcohol Free Beer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alcohol free beer188K/yr
- non alcoholic beers102K/yr
- zero alcohol beer26K/yr
- alcohol free lager20K/yr
- low alcohol beer21K/yr
- non alcoholic beer23K/yr
- 0% alcohol beer17K/yr
- zero beer14K/yr
- bavaria alcohol free beer17K/yr
- 0% beer11K/yr
Reviews and returns
What reviews say buyers love and hate about Alcohol Free Beer
We read the reviews and the return reasons for every product selling here.
“They have a weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alcohol Free Beer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









