Alcohol Free Beer
PassAlcohol Free Beer scores 70 out of 100, a Pass. Shoppers spend $514K a year here, search demand grew +32.4% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 70 / 100Top 1% of 2,976 Grocery niches · +24 vs the category median of 4670
- Market size
- £514K/yr496K searches / yr
- 90-day growth
- +32.4%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 56 sellers
Flapen Score
Alcohol Free Beer against its category
The dotted line is the Grocery average. Past it, Alcohol Free Beer is stronger. Inside it, weaker.
Market
The Alcohol Free Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alcohol Free Beer 496K times last year and spent an estimated £514K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +32.4%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £514Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- alcohol free beer188K searches a year
02 · Price
A sale here is worth £11.34.
Listings sell for £11.34 on average, from £2.24 to £25.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £11.34 that is £9K to £11K a year per listing.
- Average price
- £11.34under the $15 to $100 sweet spot
- Price range
- £2.24–£25.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Beer, Wine & Spirits. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #80in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 522per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Alcohol Free Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heineken 0.0 Alcohol Free Beer Cans 24 x 330 ml packaging may vary
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 906
- Age
- 9y ago

Becks Blue 0% Alcohol Free German Lager Beer Bottle 24 X 275 Ml
- Price
- £9.67
- Rating
- 4.4/5
- Reviews
- 1,954
- Age
- 8y ago

Bavaria 0.0 Percent Original Alcohol Free Beer 24 x 330 ml Cans
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 8y ago

Peroni Nastro Azzurro Alcohol Free Beer 0.0% ABV- A Light Bodied Non Alcoholic Beer Alternative. Refreshing & Crisp Taste with a Clean Finish (Case of 24 x 33cl Glass Bottles)
- Price
- £16.81
- Rating
- 4.2/5
- Reviews
- 577
- Age
- 3y ago

Bavaria 0.0 percent Original Alcohol Free Beer 24 x 500ml Cans
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 2y ago
Trending
90-day click momentum
Heineken 0.0 Alcohol Free Beer 6 x 330ml
- Price
- £5.38
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 6y ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.09
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 9mo ago

Infinite Session IPA - Alcohol Free Beer - 12 x 330 ml Cans of Non Alcoholic IPA - Gluten Free Vegan 35 Calories per Can - Award Winning Craft Beer - Brewed in UK
- Price
- £9.53
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 7y ago

Peroni Zero Bottle 12 X 330ml
- Price
- £12.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Heineken 0.0 Alcohol Free Beer Cans 24 x 330 ml packaging may vary
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 906
- Age
- 9y ago
Newest
by launch date
IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.09
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 9mo ago

Brooklyn Brewery Special Effects Alcohol Free Beer | 330ml Can | 4 Pack
- Price
- £3.15
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago

San Miguel 0.0% Alcohol Free Lager Beer 12 x 330 ml Bottles
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 1y ago

Peroni Zero Bottle 12 X 330ml
- Price
- £12.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Bavaria 0.0 percent Original Alcohol Free Beer 24 x 500ml Cans
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
56
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
34%
Top 20: 76%
Open market
41%
- Bavaria14%
- Beck's12%
- Heineken11%
- Peroni9%
- Corona8%
- GUINNESS THE 17594%
Demand
Alcohol Free Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Alcohol Free Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alcohol free beer188K/yr
- non alcoholic beers102K/yr
- zero alcohol beer26K/yr
- alcohol free lager20K/yr
- low alcohol beer21K/yr
- non alcoholic beer23K/yr
- 0% alcohol beer17K/yr
- zero beer14K/yr
- bavaria alcohol free beer17K/yr
- 0% beer11K/yr
Reviews and returns
What reviews say buyers love and hate about Alcohol Free Beer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They have a weird taste
Not to my taste
not very tasty either
Price increase
its a waste of money
Over priced
as alcohol sometimes can
with basically no alcohol
Not strictly Alcohol Free
Completely tasteless drink
Could hardly believe it was alcohol free
not very beer-like for me
a total ripoff as well as false marketing
False advertising
Not the same product
Love
A lovely alternative to alcohol
Alcohol free
Alcohol free beer
the addition of some decent taste
Taste like the real thing
Absolutely delicious
Good value
reasonably priced
Very good value for money
Great lots of lovely alcohol free lager,good for those hot days,good price,good quality,good price, delivered to my safe place fast in new condition thanks
Great product
What a quality drink
Deliciously Refreshing
Refreshing
Fruity refreshing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alcohol Free Beer questions
Answered from the same tracked data.









