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Alcohol Free Beer

Pass

Alcohol Free Beer scores 70 out of 100, a Pass. Shoppers spend $514K a year here, search demand grew +32.4% this quarter, and returns run at 0.1% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,976 Grocery niches · +24 vs the category median of 46
Market size
£514K/yr496K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
34%top-5 click share · 27 brands · 56 sellers

Flapen Score

Alcohol Free Beer against its category

The dotted line is the Grocery average. Past it, Alcohol Free Beer is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Beer 496K times last year and spent an estimated £514K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
9.1%
Market size, estimated
£514Ka year
Peak month
June1.8× the quietest month
Top search term
alcohol free beer188K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £2.24 to £25.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £11.34 that is £9K to £11K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£2.24–£25.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Beer, Wine & Spirits. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#80in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Alcohol Free Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

56

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

34%

Top 20: 76%

Open market

41%

  • Bavaria14%
  • Beck's12%
  • Heineken11%
  • Peroni9%
  • Corona8%
  • GUINNESS THE 17594%

Demand

Alcohol Free Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Alcohol Free Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol free beer188K/yr
  • non alcoholic beers102K/yr
  • zero alcohol beer26K/yr
  • alcohol free lager20K/yr
  • low alcohol beer21K/yr
  • non alcoholic beer23K/yr
  • 0% alcohol beer17K/yr
  • zero beer14K/yr
  • bavaria alcohol free beer17K/yr
  • 0% beer11K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+0.96

They have a weird taste

Not to my taste

not very tasty either

Value For Money11%−0.04

Price increase

its a waste of money

Over priced

Alcohol Content10%−0.04

as alcohol sometimes can

with basically no alcohol

Not strictly Alcohol Free

Alcohol Flavor9%+3.18

Completely tasteless drink

Could hardly believe it was alcohol free

not very beer-like for me

Advertised Vs Actual Product9%−0.10

a total ripoff as well as false marketing

False advertising

Not the same product

Love

Alcohol Flavor38%+3.18

A lovely alternative to alcohol

Alcohol free

Alcohol free beer

Taste-Overall23%+0.96

the addition of some decent taste

Taste like the real thing

Absolutely delicious

Value For Money9%−0.04

Good value

reasonably priced

Very good value for money

Quality-Overall7%−0.06

Great lots of lovely alcohol free lager,good for those hot days,good price,good quality,good price, delivered to my safe place fast in new condition thanks

Great product

What a quality drink

Freshness6%+0.64

Deliciously Refreshing

Refreshing

Fruity refreshing

FAQ

Common Alcohol Free Beer questions

Answered from the same tracked data.