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Alcohol Free Beer

Pass

Alcohol Free Beer scores 70 out of 100, a Pass. Shoppers spend an estimated $514K a year here, search demand grew +32.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 2,976 Grocery niches · +24 vs the category median of 46
Market size
£514K/yr496K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
34%top-5 click share · 27 brands · 56 sellers

Flapen Score

Alcohol Free Beer against its category

The dotted line is the Grocery average. Past it, Alcohol Free Beer is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Beer 496K times last year and spent an estimated £514K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
9.1%
Market size, estimated
£514Ka year
Peak month
June1.8× the quietest month
Top search term
alcohol free beer188K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £2.24 to £25.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £11.34 that is £9K to £11K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£2.24–£25.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Beer, Wine & Spirits. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#80in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
47

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Alcohol Free Beer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

56

Est. top-5 brand share

54%

Top 20: 94%

Est. top-5 click share

34%

Top 20: 76%

Open market

41%

  • Bavaria14%
  • Beck's12%
  • Heineken11%
  • Peroni9%
  • Corona8%
  • GUINNESS THE 17594%

Demand

Alcohol Free Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Alcohol Free Beer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alcohol free beer188K/yr
  • non alcoholic beers102K/yr
  • zero alcohol beer26K/yr
  • alcohol free lager20K/yr
  • low alcohol beer21K/yr
  • non alcoholic beer23K/yr
  • 0% alcohol beer17K/yr
  • zero beer14K/yr
  • bavaria alcohol free beer17K/yr
  • 0% beer11K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Beer

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Alcohol Flavor”
15%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“They have a weird taste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Alcohol Free Beer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data