fairy non bio washing liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great284.8avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.2M£1.2M/yr · 773K searches
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Price range
Good£5.71–£24.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fairy non bio washing liquid is a £1.2M/yr Amazon United Kingdom market (773K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fairy non bio washing liquid market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £985K–£1.2M
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Fairy Non Bio88%
- Fairy12%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — -11.6% search growth over the last 90 days.Top fairy non bio washing liquid search terms
- fairy non bio381K/yr
- fairy non bio washing liquid88K/yr
- fairy washing liquid52K/yr
- fairy laundry30K/yr
- fairy detergent24K/yr
- fairy gel23K/yr
- fairy non bio liquid32K/yr
- fairy washing liquid laundry19K/yr
- fairy laundry liquid23K/yr
- fairy washing18K/yr
Top fairy non bio washing liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
Fairy Non Bio£11.204.7★1,148 rev
Fairy Non Bio Laundry Detergent Gel 38 Washes 1.254 L Voted Number 1 For Sensitive Skin
Fairy Non Bio£6.174.8★226 rev
Fairy Non Bio Washing Liquid 63 Washes 1.953l Platinum With Extra Stain Removal and Brighter Whites For Sensitive Skin
Fairy Non Bio£8.604.7★222 rev
Fairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
Fairy£9.254.7★24 rev
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
Fairy Non Bio£17.104.5★39 rev
Newest
by launch date
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
Fairy£5.71723 rev
Fairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
Fairy£9.2524 rev
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
Fairy Non Bio£17.1039 rev
Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
Fairy Non Bio£23.95182 rev
Fairy Non Bio Washing Liquid 63 Washes 1.953l Platinum With Extra Stain Removal and Brighter Whites For Sensitive Skin
Fairy Non Bio£8.60222 rev
Trending
90-day click momentumFairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
Fairy£9.254.7★
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
Fairy£5.714.8★
Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
Fairy Non Bio£23.954.9★
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
Fairy Non Bio£17.104.5★
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
Fairy Non Bio£11.204.7★
What buyers say about fairy non bio washing liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Love the smell”
“Good Quality”
“Great for Washing”
“Great softner”
“Good size”
“Works well on washing”
“Great for sensitive skin and still smells fresh and good”
“It does the job cleaning our clothes each week”
“Does what its meant to do”
What buyers complain about
“Always arrives leaking”
“Fragrance not that strong”
“Fairy Non Bio”
“Product to heavy for packaging”
“I was always having rashes”
“Sometimes pods get lodged in the door in the washer causing problems so I now pop them in a small mesh washing bag”
“The box was all wet with the washing liquid”
“I won't ever be buying them at full price”
“make a mess”
“Not good - maybe watered down or cheaper product added”
Top return reasons
Common questions
- Is fairy non bio washing liquid profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 10 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the fairy non bio washing liquid niche?
- 2 brands and 86 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fairy non bio washing liquid?
- Top complaints mined from reviews: Leak-Proof, Smell, Vegan/Organic. The return rate is 0.1%.
- What does it cost to enter the fairy non bio washing liquid niche?
- Listings span £5.71–£24.56; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.