Fairy Non Bio Washing Liquid
brand-locked demand (top 5 brands take 100% of clicks) — Fairy Non Bio Washing Liquid doesn't clear our bar today.
Flapen Score
Is Fairy Non Bio Washing Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fairy Non Bio Washing Liquid is a £1.2M/yr Amazon United Kingdom market (773K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Fairy Non Bio Washing Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 13.1% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 10 products
Top Fairy Non Bio Washing Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago
Fairy Non Bio Laundry Detergent Gel 38 Washes 1.254 L Voted Number 1 For Sensitive Skin
- Price
- £6.17
- Rating
- 4.8/5
- Reviews
- 226
- Age
- 1y ago
Fairy Non Bio Washing Liquid 63 Washes 1.953l Platinum With Extra Stain Removal and Brighter Whites For Sensitive Skin
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 11mo ago
Fairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
- Price
- £9.25
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 7mo ago
Trending
90-day click momentumFairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
- Price
- £9.25
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £23.95
- Rating
- 4.9/5
- Reviews
- 182
- Age
- 7mo ago
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 7mo ago
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago
Newest
by launch dateFairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
Fairy Non Bio Washing Liquid Laundry Detergent 72 Washes 2.232l Voted No1 for Sensitive Skin
- Price
- £9.25
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago
Fairy Non Bio Washing Liquid Laundry Detergent 130 Washes 4.03l Voted No1 for Sensitive Skin
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 7mo ago
Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £23.95
- Rating
- 4.9/5
- Reviews
- 182
- Age
- 7mo ago
Fairy Non Bio Washing Liquid 63 Washes 1.953l Platinum With Extra Stain Removal and Brighter Whites For Sensitive Skin
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Fairy Non Bio88%
- Fairy12%
- Open — no brand owns it (0%)
Fairy Non Bio Washing Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Fairy Non Bio Washing Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fairy non bio381K/yr
- fairy non bio washing liquid88K/yr
- fairy washing liquid52K/yr
- fairy laundry30K/yr
- fairy detergent24K/yr
- fairy gel23K/yr
- fairy non bio liquid32K/yr
- fairy washing liquid laundry19K/yr
- fairy laundry liquid23K/yr
- fairy washing18K/yr
What reviews say buyers love and hate about Fairy Non Bio Washing Liquid
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good price”
“Love the smell”
“Good Quality”
“Great for Washing”
“Great softner”
What buyers complain about
54% of reviews“Always arrives leaking”
“Fragrance not that strong”
“Fairy Non Bio”
“Product to heavy for packaging”
“I was always having rashes”
Fairy Non Bio Washing Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fairy Non Bio Washing Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
