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Electrolytes

Pass

Electrolytes scores 65 out of 100, a Pass. Shoppers spend an estimated $6.4M a year here, search demand grew +31.4% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£6.4M/yr8.0M searches / yr
90-day growth
+31.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 129 sellers

Flapen Score

Electrolytes against its category

The dotted line is the Grocery average. Past it, Electrolytes is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrolytes 8.0M times last year and spent an estimated £6.4M. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.4M a year.

Searches, last 12 months
8.0M
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
8.8%
Market size, estimated
£6.4Ma year
Peak month
June2.5× the quietest month
Top search term
electrolytes4.6M searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £3.71 to £23.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £9.20 that is £138K to £184K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£3.71–£23.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
£138K–£184K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Sports & Health Drinks. It carries 3,123 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Sports & Health Drinks
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,123per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Electrolytes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£644K£1.3M£1.9M£2.6M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

129

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

16%

  • HIGH547%
  • Optimum Nutrition10%
  • Phizz8%
  • ViDrate8%
  • Science in Sport6%
  • Revival Shots5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Electrolytes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Electrolytes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electrolytes4.6M/yr
  • electrolyte drinks288K/yr
  • electrolytes tablets533K/yr
  • electrolytes sachets369K/yr
  • hydration sachets295K/yr
  • hydration tablet233K/yr
  • electrolytes powder314K/yr
  • zero electrolyte tablets184K/yr
  • rehydration sachets122K/yr
  • electrolyte tablets129K/yr

Reviews and returns

What reviews say buyers love and hate about Electrolytes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting taste”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Electrolytes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data