Electrolytes
PassElectrolytes scores 65 out of 100, a Pass. Shoppers spend $6.4M a year here, search demand grew +31.4% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £6.4M/yr8.0M searches / yr
- 90-day growth
- +31.4%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 129 sellers
Flapen Score
Electrolytes against its category
The dotted line is the Grocery average. Past it, Electrolytes is stronger. Inside it, weaker.
Market
The Electrolytes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electrolytes 8.0M times last year and spent an estimated £6.4M. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.4M a year.
- Searches, last 12 months
- 8.0M
- Growth, 90 days vs prior 90
- +31.4%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £6.4Ma year
- Peak month
- June2.5× the quietest month
- Top search term
- electrolytes4.6M searches a year
02 · Price
A sale here is worth £9.20.
Listings sell for £9.20 on average, from £3.71 to £23.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £9.20 that is £138K to £184K a year per listing.
- Average price
- £9.20under the $15 to $100 sweet spot
- Price range
- £3.71–£23.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £138K–£184K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Sports & Health Drinks. It carries 3,123 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Sports & Health Drinks
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,123per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Electrolytes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Berry 20 Tablets
- Price
- £3.81
- Rating
- 4.5/5
- Reviews
- 14,097
- Age
- 20y ago

Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings
- Price
- £6.71
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 1y ago

HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Tropical 20 Tablets (20x Pack of 1)
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 7,027
- Age
- 10y ago

Science in Sport Hydro Electrolyte Tablets - Four Key Electrolytes and B Vitamins - Sugar-Free Vegan & Gluten-Free Sports Hydration - Berry - 20 Effervescent Tablets
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 8,027
- Age
- 15y ago

Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Mixed Berry Variety Pack 8 Electrolytes Sachets
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 1,492
- Age
- 4y ago
Trending
90-day click momentum
Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Variety Pack Lemon Lime Passionfruit Strawberry and Tropical Punch Flavours for Fast Hydration & Energy 16 Sachet Sticks
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets
- Price
- £22.91
- Rating
- 3.9/5
- Reviews
- 139
- Age
- 7mo ago

HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Triple Pack 60 Tablets (20x Pack of 3)
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 1,051
- Age
- 6y ago

Revival Rapid Rehydration Sachets Electrolytes Powder High Strength Vitamin C B1 B3 B5 B12 Supplement Sachet Energy Drink Effervescent Electrolyte Hydration Tablets 12 Pack Assorted Flavours
- Price
- £19.32
- Rating
- 4.4/5
- Reviews
- 2,280
- Age
- 5y ago

HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Blackcurrant 20 Tablets (20x Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 4,218
- Age
- 5y ago
Newest
by launch date
Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets
- Price
- £22.91
- Rating
- 3.9/5
- Reviews
- 139
- Age
- 7mo ago

Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Variety Pack Lemon Lime Passionfruit Strawberry and Tropical Punch Flavours for Fast Hydration & Energy 16 Sachet Sticks
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings
- Price
- £6.71
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 1y ago

Optimum Nutrition Electrolyte Powder Lemon Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings
- Price
- £6.65
- Rating
- 4.2/5
- Reviews
- 348
- Age
- 1y ago

Wellgard Electromight - Electrolytes Sachets Zero Sugar Rehydration Sachets with Magnesium Iron & Vitamin C Electrolyte Powder Sachets 20 Sachets
- Price
- £11.08
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
129
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
16%
- HIGH547%
- Optimum Nutrition10%
- Phizz8%
- ViDrate8%
- Science in Sport6%
- Revival Shots5%
- Open — no brand owns it (7 brands, 16%)
Demand
Electrolytes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Electrolytes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electrolytes4.6M/yr
- electrolyte drinks288K/yr
- electrolytes tablets533K/yr
- electrolytes sachets369K/yr
- hydration sachets295K/yr
- hydration tablet233K/yr
- electrolytes powder314K/yr
- zero electrolyte tablets184K/yr
- rehydration sachets122K/yr
- electrolyte tablets129K/yr
Reviews and returns
What reviews say buyers love and hate about Electrolytes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting taste
Bland taste
Gross taste
Incredibly salty
Too salty for me personally
Not enough salt
Bad Flavour
Artificial flavour
Flavour weak
doesn't mix well
Not dissolving
Does not dissolve
really over priced
waste of money
too expensive
Love
Fruity taste
No weird after taste
Good Taste
Great variety of flavours
Variety flavours
Flavour was good
Excellent product
Great product from a trustworthy brand
Great product xxx
Good value for money
Excellent value for money
Good for the price
Very hydrating
Amazing hydration
Great Hydration
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electrolytes questions
Answered from the same tracked data.








