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Electrolytes

Pass

Electrolytes scores 65 out of 100, a Pass. Shoppers spend $6.4M a year here, search demand grew +31.4% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£6.4M/yr8.0M searches / yr
90-day growth
+31.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 129 sellers

Flapen Score

Electrolytes against its category

The dotted line is the Grocery average. Past it, Electrolytes is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrolytes 8.0M times last year and spent an estimated £6.4M. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.4M a year.

Searches, last 12 months
8.0M
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
8.8%
Market size, estimated
£6.4Ma year
Peak month
June2.5× the quietest month
Top search term
electrolytes4.6M searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £3.71 to £23.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £9.20 that is £138K to £184K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£3.71–£23.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
£138K–£184K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Sports & Health Drinks. It carries 3,123 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Sports & Health Drinks
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,123per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Electrolytes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£644K£1.3M£1.9M£2.6M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

129

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

16%

  • HIGH547%
  • Optimum Nutrition10%
  • Phizz8%
  • ViDrate8%
  • Science in Sport6%
  • Revival Shots5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Electrolytes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Electrolytes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electrolytes4.6M/yr
  • electrolyte drinks288K/yr
  • electrolytes tablets533K/yr
  • electrolytes sachets369K/yr
  • hydration sachets295K/yr
  • hydration tablet233K/yr
  • electrolytes powder314K/yr
  • zero electrolyte tablets184K/yr
  • rehydration sachets122K/yr
  • electrolyte tablets129K/yr

Reviews and returns

What reviews say buyers love and hate about Electrolytes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.17

Disgusting taste

Bland taste

Gross taste

Salt Content10%−0.11

Incredibly salty

Too salty for me personally

Not enough salt

Flavor9%+0.77

Bad Flavour

Artificial flavour

Flavour weak

Solubility6%−0.04

doesn't mix well

Not dissolving

Does not dissolve

Value For Money4%+0.50

really over priced

waste of money

too expensive

Love

Taste-Overall25%−0.17

Fruity taste

No weird after taste

Good Taste

Flavor14%+0.77

Great variety of flavours

Variety flavours

Flavour was good

Quality-Overall8%+0.63

Excellent product

Great product from a trustworthy brand

Great product xxx

Value For Money8%+0.50

Good value for money

Excellent value for money

Good for the price

Moist/Dry7%+0.91

Very hydrating

Amazing hydration

Great Hydration

FAQ

Common Electrolytes questions

Answered from the same tracked data.