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Iced Coffee

Maybe

Returns run at only 0.1% of orders. But products sell for $7.29 on average, outside the sweet spot, so Iced Coffee is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£495K/yr904K searches / yr
90-day growth
+74.4%search demand this quarter
Competition
41%top-5 click share · 12 brands · 102 sellers

Flapen Score

Iced Coffee against its category

The dotted line is the Grocery average. Past it, Iced Coffee is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iced Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iced Coffee 904K times last year and spent an estimated £495K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 904K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.

Searches, last 12 months
904K
Growth, 90 days vs prior 90
+74.4%
Conversion, latest week
7.5%
Market size, estimated
£495Ka year
Peak month
July2.5× the quietest month
Top search term
iced coffee320K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £1.31 to £24.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £7.29 that is £11K to £15K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£1.31–£24.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #62 within Coffee. It carries 392 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#62in Coffee
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
37

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Iced Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

9%

  • NESCAFÉ41%
  • STARBUCKS21%
  • Jimmy's16%
  • BARISTA COFFEE CO.7%
  • Kenco3%
  • Arctic3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Iced Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Iced Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iced coffee320K/yr
  • starbucks215K/yr
  • ice coffee80K/yr
  • cold coffee56K/yr
  • jimmys iced coffee36K/yr
  • starbucks coffee67K/yr
  • starbucks iced coffee27K/yr
  • iced latte21K/yr
  • iced coffee cans10K/yr
  • decaf iced coffee11K/yr

Reviews and returns

What reviews say buyers love and hate about Iced Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+1.78

Unusual taste

Odd taste

Very bitter tasting

Sweetness8%

Needs sweetener

Not that sweet

Not overly sweet which is nice

Value For Money7%+0.52

Its expensive

ridiculously overpriced

Expensive

Flavor6%

Flavour weak

No flavor

Weak coffee flavour

Bitter4%−0.03

Too bitter

although there is a touch of bitterness

its very bitter tasting to me

Love

Taste-Overall35%+1.78

Excellent taste

Tasty coffee

Delicious coffee

Value For Money12%+0.52

Excellent value

Excellent price

Great value

Flavor12%

The vanilla flavour comes through beautifully

The flavour is surprisingly rich

Great flavour

Ease Of Use8%+0.94

Super easy to make

Convenient to Use

easy to prepare

Caffeine Content7%+0.55

Caffeine

has a good caffeine boost

It delivers a noticeable caffeine hit

Return

0.1% Return rate 20% Fixable by listing

Functionality-Overall29%▃▃█▁▅▃
Size-Overall12%▇▁▁▄█▂
Heating10%▁▄▁█▂▃
Touch/Button Controls9%█▁▁▁▁▆
Leak-Proof6%▇▁█▁▁▄

FAQ

Common Iced Coffee questions

Answered from the same tracked data.