Is iced coffee profitable to sell on Amazon United Kingdom?

The niche generates £495K/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the iced coffee niche?

12 brands and 102 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in iced coffee?

Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.1%.

When does demand for iced coffee peak?

Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the iced coffee niche?

Listings span £1.31–£24.20; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.

iced coffee

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+74.4%

90-day search growth — must beat 0% to launch

Review moat

Great391.51

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good£495K

£495K/yr · 904K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.31–£24.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.29

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iced coffee is a £495K/yr Amazon United Kingdom market (904K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

iced coffee market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: £583K–£729K; units × avg price
Conversion rate: 7.5%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 2.3%
Avg brand age: 43 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

NESCAFÉ41%
STARBUCKS21%
Jimmy's16%
BARISTA COFFEE CO.7%
Kenco3%
Arctic3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top iced coffee search terms

iced coffee320K/yr +103.3%6.7% conv.
starbucks215K/yr +18.1%2.5% conv.
ice coffee80K/yr +127.9%6.3% conv.
cold coffee56K/yr +84.9%6.5% conv.
jimmys iced coffee36K/yr +166.8%8.4% conv.
starbucks coffee67K/yr -9.7%0.9% conv.
starbucks iced coffee27K/yr +200.2%2.4% conv.
iced latte21K/yr +133.9%4.6% conv.
iced coffee cans10K/yr +126.7%4.0% conv.
decaf iced coffee11K/yr +68.3%5.5% conv.

All search terms

Top iced coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml

NESCAFÉ£3.834.6★911 rev

Jimmys Iced Coffee Original SlimCan 12 x 250ml (Pack of 12) Refreshing Ready-to-drink Iced Latte Tins

Jimmy's£12.634.5★237 rev

Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml

NESCAFÉ£3.854.7★817 rev

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml

NESCAFÉ£3.714.5★845 rev

STARBUCKS Signature Caramel Flavour Iced Coffee Concentrated 260ml

STARBUCKS£3.234.6★55 rev

Newest

by launch date

STARBUCKS Signature Caramel Flavour Iced Coffee Concentrated 260ml

STARBUCKS£3.2355 rev

3mo ago

STARBUCKS Rich Black Iced Coffee Concentrated 260ml

STARBUCKS£3.0959 rev

3mo ago

Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml

NESCAFÉ£3.51127 rev

4mo ago

Nescafé Iced Coffee Espresso Concentrated Decaf Flavour 500ml

NESCAFÉ£3.5999 rev

4mo ago

NESCAFÉ Iced Coffee Caramel Flavour Latte 750ml

NESCAFÉ£2.23188 rev

1y ago

What buyers say about iced coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Excellent taste”

Value For Money12%

“Excellent value”

Flavor12%

“The vanilla flavour comes through beautifully”

Ease Of Use8%

“Super easy to make”

Caffeine Content7%

“Caffeine”

Quality-Overall4%

“Top quality”

Sweetness3%

“Tastes pleasant nice - very sweet”

Solubility1%

“It is very easy to mix”

Advertised Vs Actual Product1%

“As described”

Health Benefits-Overall1%

“it's not too bad on the calories”

What buyers complain about

Taste-Overall15%

“Unusual taste”

Sweetness8%

“Needs sweetener”

Value For Money7%

“Its expensive”

Flavor6%

“Flavour weak”

Bitter4%

“Too bitter”

Chunk/Clump/Collection3%

“you can be left with lumps”

Strength3%

“a bit too strong”

Caffeine Content2%

“Unsure exactly what the caffeine content is”

Artificial Sweeteners2%

“Horrible artificial taste no coffee flavour would save your money”

Dilute/Watery2%

“it just felt like I was using slightly dilute syrup”

Top return reasons

Functionality-Overall29%

Size-Overall12%

Heating10%

Touch/Button Controls9%

Leak-Proof6%

Advertised Vs Actual Product4%

Instructions/User Manual/Troubleshooting4%