Plug in Air Freshener

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

10.1%

Market size, estimated

£3.0Ma year

Peak month

September1.5× the quietest month

Top search term

plug in air freshener774K searches a year

Listings sell for £10.61 on average, from £3.06 to £21.05. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £10.61 that is £32K to £42K a year per listing.

Average price

£10.61under the $15 to $100 sweet spot

Price range

£3.06–£21.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

£32K–£42K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #47 within Air Fresheners. It carries 3,295 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

2.9%

Average rank

#47in Air Fresheners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,295per listing

Listings tracked

40

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months