Plug in Air Freshener

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

10.1%

Market size, estimated

£3.0Ma year

Peak month

September1.5× the quietest month

Top search term

plug in air freshener774K searches a year

Listings sell for £10.61 on average, from £3.06 to £21.05. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £10.61 that is £32K to £42K a year per listing.

Average price

£10.61under the $15 to $100 sweet spot

Price range

£3.06–£21.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

£32K–£42K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #47 within Air Fresheners. It carries 3,295 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

2.9%

Average rank

#47in Air Fresheners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,295per listing

Listings tracked

40

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months