How competitive is the Dark Chocolate niche on Amazon United Kingdom?

23 brands and 123 sellers compete in Dark Chocolate on Amazon United Kingdom. The top 5 Dark Chocolate products take 29% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Dark Chocolate?

Dark Chocolate buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dark Chocolate niche?

Dark Chocolate sells for £7.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.88–£35.34. The average incumbent carries 864 reviews — the moat a new listing must climb.

Dark Chocolate

Dark Chocolate shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dark Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dark Chocolate is a £989K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Dark Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.6% over the last 90 days and 8.1% of searches end in a purchase.

£989K

revenue / yr

Units sold / yr250K

Search volume / yr-18.6%1.7M

Conversion rate8.1%

Avg price£7.26

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers23 · 123

Top-5 product click share29%

Open market25%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 64 products

Top Dark Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g

Price: £2.34
Rating: 4.6/5
Reviews: 4,276
Age: 6y ago

Lindt Excellence Dark 85% Cocoa Chocolate Bar 100g

Price: £2.44
Rating: 4.6/5
Reviews: 2,783
Age: 12y ago

Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g

Price: £2.42
Rating: 4.6/5
Reviews: 2,537
Age: 12y ago

Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)

Price: £2.27
Rating: 4.7/5
Reviews: 518
Age: 9y ago

Ferrero Rocher Original Dark Chocolate Bar with Hazelnuts Great Thank You Gift Chocolate Hamper 70% Cocoa Dark Chocolate Tablet with Crunchy Hazelnut Pieces & Creamy Filling 90g

Price: £1.96
Rating: 4.5/5
Reviews: 939
Age: 4y ago

Newest

by launch date

Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g

Price: £10.52
Rating: 4.7/5
Reviews: 245
Age: 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)

Price: £1.40
Rating: 4.7/5
Reviews: 367
Age: 1y ago

Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat

Price: £4.77
Rating: 4.7/5
Reviews: 415
Age: 2y ago

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g

Price: £2.43
Rating: 4.4/5
Reviews: 226
Age: 4y ago

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g

Price: £2.52
Rating: 4.3/5
Reviews: 141
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

123

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

29%

Top 20: 70%

Open market

20%

Lindt37%
Morrisons12%
Montezuma9%
Green & Black's9%
Cadbury7%
Callebaut5%

Dark Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR8.1%Products64Brands23Top 5 Brands75%OOS Rate0.6%Rating4.5★Reviews864Avg BSR#686

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Dark Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dark chocolate1.3M/yr -18.9%8.4% conv.
lindt dark chocolate127K/yr -15.6%9.6% conv.
dark chocolate bar81K/yr -3.7%6.2% conv.
dark chocolate bars27K/yr -12.8%5.3% conv.
chocolate dark29K/yr -18.8%9.7% conv.
dark chocolates30K/yr -34.0%2.6% conv.
dark chocolate lindt19K/yr -14.2%7.2% conv.
lindt dark chocolate bars11K/yr +6.8%9.1% conv.
lindt dark10K/yr -36.3%10.1% conv.
ferrero rocher dark chocolate11K/yr -48.0%2.8% conv.

What reviews say buyers love and hate about Dark Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall40%

“Absolutely delicious”

Quality-Overall10%

“Excellent Product”

Value For Money9%

“Excellent Value”

Sweetness8%

“delicious without being overly sweet”

Flavor6%

“An excellent combination of flavours”

What buyers complain about

61% of reviews

Taste-Overall23%

“Horrible taste”

Value For Money11%

“a bit pricey”

Quality-Overall5%

“this is probably under priced for the quality”

Flavor5%

“Flavourless”

Bitter4%

“Extremely bitter”

Dark Chocolate return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Dark Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dark Chocolate 61/100 on Amazon United Kingdom — Worth a look. The niche generates £989K/yr across 64 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.