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Dark Chocolate

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -18.6% this quarter, so Dark Chocolate is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£989K/yr1.7M searches / yr
90-day growth
-18.6%search demand this quarter
Competition
29%top-5 click share · 23 brands · 123 sellers

Flapen Score

Dark Chocolate against its category

The dotted line is the Grocery average. Past it, Dark Chocolate is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Chocolate 1.7M times last year and spent an estimated £989K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
8.1%
Market size, estimated
£989Ka year
Peak month
December1.9× the quietest month
Top search term
dark chocolate1.3M searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £0.88 to £35.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £7.26 that is £29K to £36K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£0.88–£35.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
£29K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #686 within Chocolate Candy. It carries 864 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
94%
Out of stock, average day
0.6%
Average rank
#686in Chocolate Candy
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
864per listing
Listings tracked
64

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dark Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£20K£40K£59K£79K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

123

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

29%

Top 20: 70%

Open market

20%

  • Lindt37%
  • Morrisons12%
  • Montezuma9%
  • Green & Black's9%
  • Cadbury7%
  • Callebaut5%

Demand

Dark Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dark Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark chocolate1.3M/yr
  • lindt dark chocolate127K/yr
  • dark chocolate bar81K/yr
  • dark chocolate bars27K/yr
  • chocolate dark29K/yr
  • dark chocolates30K/yr
  • dark chocolate lindt19K/yr
  • lindt dark chocolate bars11K/yr
  • lindt dark10K/yr
  • ferrero rocher dark chocolate11K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+0.41

Horrible taste

Chalky taste

Weird after taste

Value For Money11%+0.30

a bit pricey

Too expensive

Expensive

Quality-Overall5%+0.24

this is probably under priced for the quality

Cheap chocolate masquerading as quality

Poor quality

Flavor5%

Flavourless

the flavour is lost completely

not much mint flavour

Bitter4%−0.03

Extremely bitter

Too Bitter Tasting For Me

tasted more like bitter soap

Love

Taste-Overall40%+0.41

Absolutely delicious

Delicious Chocolate

Rich taste

Quality-Overall10%+0.24

Excellent Product

Quality Chocolate

Good quality chocolate

Value For Money9%+0.30

Excellent Value

Excellent price

Worth buying

Sweetness8%+1.28

delicious without being overly sweet

Sugar free chocolate

Nice chocolate for the sweet tooth lovers

Flavor6%

An excellent combination of flavours

Great flavour

Great flavour choice

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁█▁

FAQ

Common Dark Chocolate questions

Answered from the same tracked data.