dark chocolate
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Great£989K£989K/yr · 1.7M searches
Review moat
Good863.55avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.88–£35.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dark chocolate is a £989K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dark chocolate market data
- Units sold / yr
- 200K–250K
- avg 4,000–5,000/product
- Revenue / yr
- £1.5M–£1.8M
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #686
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 20%
- Out of stock
- 0.6%
- Avg brand age
- 65 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
123
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
29%
Top 20: 70%
Open market
20%
- Lindt37%
- Morrisons12%
- Montezuma9%
- Green & Black's9%
- Cadbury7%
- Callebaut5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top dark chocolate search terms
- dark chocolate1.3M/yr
- lindt dark chocolate127K/yr
- dark chocolate bar81K/yr
- dark chocolate bars27K/yr
- chocolate dark29K/yr
- dark chocolates30K/yr
- dark chocolate lindt19K/yr
- lindt dark chocolate bars11K/yr
- lindt dark10K/yr
- ferrero rocher dark chocolate11K/yr
Top dark chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g
Lindt£2.344.6★4,276 rev
Lindt Excellence Dark 85% Cocoa Chocolate Bar 100g
Lindt£2.444.6★2,783 rev
Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g
Lindt£2.424.6★2,537 rev
Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)
Green & Black's£2.274.7★518 rev
Ferrero Rocher Original Dark Chocolate Bar with Hazelnuts Great Thank You Gift Chocolate Hamper 70% Cocoa Dark Chocolate Tablet with Crunchy Hazelnut Pieces & Creamy Filling 90g
Ferrero£1.964.5★939 rev
Newest
by launch date
Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g
Green & Black's£10.52245 rev
Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
Cadbury£1.40367 rev
Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
Lindt£4.77415 rev
Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g
Morrisons£2.43226 rev
Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
Morrisons£2.52141 rev
Trending
90-day click momentum
Montezumas Black Forest 70% Cocoa Dark Chocolate With Cherry Gluten Free & Naturally Vegan 90g Bar
Montezuma£2.404.5★
Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
Morrisons£2.524.3★
Morrisons The Best 52% Cocoa Dark Chocolate with Orange 100 g
Morrisons£2.514.4★
Morrisons Savers Dark Chocolate 100g
Morrisons£0.884.4★
Lindt Excellence Dark 85 Percent Cocoa Chocolate Bar 100g
Lindt£3.204.7★
What buyers say about dark chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent Product”
“Excellent Value”
“delicious without being overly sweet”
“An excellent combination of flavours”
“It's great as a special gift”
“I like that the chocolate is organic”
“Great chocolate very thick bar”
“As described”
“It's very healthy chocolate”
What buyers complain about
“Horrible taste”
“a bit pricey”
“this is probably under priced for the quality”
“Flavourless”
“Extremely bitter”
“.Relatively low on sugar too”
“BIG”
“Bad ingredients”
“Melts together”
“Absolutely rancid, do not buy”
Top return reasons
Common questions
- Is dark chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £989K/yr across 64 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the dark chocolate niche?
- 23 brands and 123 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in dark chocolate?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for dark chocolate peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dark chocolate niche?
- Listings span £0.88–£35.34; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.