Dark Chocolate
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -18.6% this quarter, so Dark Chocolate is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £989K/yr1.7M searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 29%top-5 click share · 23 brands · 123 sellers
Flapen Score
Dark Chocolate against its category
The dotted line is the Grocery average. Past it, Dark Chocolate is stronger. Inside it, weaker.
Market
The Dark Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Chocolate 1.7M times last year and spent an estimated £989K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £989Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dark chocolate1.3M searches a year
02 · Price
A sale here is worth £7.26.
Listings sell for £7.26 on average, from £0.88 to £35.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £7.26 that is £29K to £36K a year per listing.
- Average price
- £7.26under the $15 to $100 sweet spot
- Price range
- £0.88–£35.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #686 within Chocolate Candy. It carries 864 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 94%
- Out of stock, average day
- 0.6%
- Average rank
- #686in Chocolate Candy
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 864per listing
- Listings tracked
- 64
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Dark Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 6y ago

Lindt Excellence Dark 85% Cocoa Chocolate Bar 100g
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 2,783
- Age
- 12y ago

Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,537
- Age
- 12y ago

Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)
- Price
- £2.27
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 9y ago

Ferrero Rocher Original Dark Chocolate Bar with Hazelnuts Great Thank You Gift Chocolate Hamper 70% Cocoa Dark Chocolate Tablet with Crunchy Hazelnut Pieces & Creamy Filling 90g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 939
- Age
- 4y ago
Trending
estimated 90-day click momentum
Montezumas Black Forest 70% Cocoa Dark Chocolate With Cherry Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 6y ago

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
- Price
- £2.52
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 4y ago

Morrisons The Best 52% Cocoa Dark Chocolate with Orange 100 g
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 9y ago

Morrisons Savers Dark Chocolate 100g
- Price
- £0.88
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 10y ago

Lindt Excellence Dark 85 Percent Cocoa Chocolate Bar 100g
- Price
- £3.20
- Rating
- 4.7/5
- Reviews
- 497
- Age
- 10y ago
Newest
by launch date
Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago

Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.77
- Rating
- 4.7/5
- Reviews
- 415
- Age
- 2y ago

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 4y ago

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
- Price
- £2.52
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
123
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
29%
Top 20: 70%
Open market
20%
- Lindt37%
- Morrisons12%
- Montezuma9%
- Green & Black's9%
- Cadbury7%
- Callebaut5%
Demand
Dark Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dark Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dark chocolate1.3M/yr
- lindt dark chocolate127K/yr
- dark chocolate bar81K/yr
- dark chocolate bars27K/yr
- chocolate dark29K/yr
- dark chocolates30K/yr
- dark chocolate lindt19K/yr
- lindt dark chocolate bars11K/yr
- lindt dark10K/yr
- ferrero rocher dark chocolate11K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Chocolate
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









