Dark Chocolate
MaybeReturns run at only 0.0% of orders. But demand is soft, at -18.6% this quarter, so Dark Chocolate is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £989K/yr1.7M searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 29%top-5 click share · 23 brands · 123 sellers
Flapen Score
Dark Chocolate against its category
The dotted line is the Grocery average. Past it, Dark Chocolate is stronger. Inside it, weaker.
Market
The Dark Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Chocolate 1.7M times last year and spent an estimated £989K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £989Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dark chocolate1.3M searches a year
02 · Price
A sale here is worth £7.26.
Listings sell for £7.26 on average, from £0.88 to £35.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £7.26 that is £29K to £36K a year per listing.
- Average price
- £7.26under the $15 to $100 sweet spot
- Price range
- £0.88–£35.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #686 within Chocolate Candy. It carries 864 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 94%
- Out of stock, average day
- 0.6%
- Average rank
- #686in Chocolate Candy
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 864per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Dark Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 6y ago

Lindt Excellence Dark 85% Cocoa Chocolate Bar 100g
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 2,783
- Age
- 12y ago

Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,537
- Age
- 12y ago

Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)
- Price
- £2.27
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 9y ago

Ferrero Rocher Original Dark Chocolate Bar with Hazelnuts Great Thank You Gift Chocolate Hamper 70% Cocoa Dark Chocolate Tablet with Crunchy Hazelnut Pieces & Creamy Filling 90g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 939
- Age
- 4y ago
Trending
90-day click momentum
Montezumas Black Forest 70% Cocoa Dark Chocolate With Cherry Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 6y ago

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
- Price
- £2.52
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 4y ago

Morrisons The Best 52% Cocoa Dark Chocolate with Orange 100 g
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 9y ago

Morrisons Savers Dark Chocolate 100g
- Price
- £0.88
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 10y ago

Lindt Excellence Dark 85 Percent Cocoa Chocolate Bar 100g
- Price
- £3.20
- Rating
- 4.7/5
- Reviews
- 497
- Age
- 10y ago
Newest
by launch date
Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago

Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.77
- Rating
- 4.7/5
- Reviews
- 415
- Age
- 2y ago

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 4y ago

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g
- Price
- £2.52
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
123
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
29%
Top 20: 70%
Open market
20%
- Lindt37%
- Morrisons12%
- Montezuma9%
- Green & Black's9%
- Cadbury7%
- Callebaut5%
Demand
Dark Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dark Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark chocolate1.3M/yr
- lindt dark chocolate127K/yr
- dark chocolate bar81K/yr
- dark chocolate bars27K/yr
- chocolate dark29K/yr
- dark chocolates30K/yr
- dark chocolate lindt19K/yr
- lindt dark chocolate bars11K/yr
- lindt dark10K/yr
- ferrero rocher dark chocolate11K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
Chalky taste
Weird after taste
a bit pricey
Too expensive
Expensive
this is probably under priced for the quality
Cheap chocolate masquerading as quality
Poor quality
Flavourless
the flavour is lost completely
not much mint flavour
Extremely bitter
Too Bitter Tasting For Me
tasted more like bitter soap
Love
Absolutely delicious
Delicious Chocolate
Rich taste
Excellent Product
Quality Chocolate
Good quality chocolate
Excellent Value
Excellent price
Worth buying
delicious without being overly sweet
Sugar free chocolate
Nice chocolate for the sweet tooth lovers
An excellent combination of flavours
Great flavour
Great flavour choice
Return
0.0% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Chocolate questions
Answered from the same tracked data.









