Wine

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

9.0%

Market size, estimated

£3.6Ma year

Peak month

December3.1× the quietest month

Top search term

wine1.1M searches a year

Listings sell for £12.40 on average, from £4.22 to £96.54. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At £12.40 that is £37K to £50K a year per listing.

Average price

£12.40under the $15 to $100 sweet spot

Price range

£4.22–£96.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

3,000–4,000

Revenue per listing a year

£37K–£50K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #260 within Beer, Wine & Spirits. It carries 363 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

99%

Out of stock, average day

4.0%

Average rank

#260in Beer, Wine & Spirits

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

363per listing

Listings tracked

91

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months