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Invisalign Cleaner

Pass

Invisalign Cleaner scores 74 out of 100, a Pass. Shoppers spend $585K a year here, search demand grew +63.1% this quarter, and returns run at 0.1% of orders.

Flapen Score
74
74 / 100
Top 1% of 2,976 Grocery niches · +28 vs the category median of 46
Market size
£585K/yr285K searches / yr
90-day growth
+63.1%search demand this quarter
Competition
76%top-5 click share · 10 brands · 28 sellers

Flapen Score

Invisalign Cleaner against its category

The dotted line is the Grocery average. Past it, Invisalign Cleaner is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisalign Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Invisalign Cleaner 285K times last year and spent an estimated £585K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £585K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+63.1%
Conversion, latest week
9.3%
Market size, estimated
£585Ka year
Peak month
July1.9× the quietest month
Top search term
retainer brite194K searches a year

02 · Price

A sale here is worth £21.92.

Listings sell for £21.92 on average, from £5.91 to £77.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £21.92 that is £110K to £132K a year per listing.

Average price
£21.92inside the $15 to $100 sweet spot
Price range
£5.91–£77.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£110K–£132K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 44.4% of listings are out of stock. The average listing ranks #196 within Energy Drinks. It carries 77 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
71%
Out of stock, average day
44.4%
Average rank
#196in Energy Drinks
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Invisalign Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£58K£117K£175K£234K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 rising

Sellers

28

Top-5 brand share

53%

Top 20: 67%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • --33%
  • Retainer Fresh24%
  • KAV PLUS11%
  • Beser7%
  • AQUA THOUGHTS6%
  • Puress5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Invisalign Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Invisalign Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retainer brite194K/yr
  • retainer brite cleaning tablets38K/yr
  • brite retainer tablets27K/yr
  • retainer bright9K/yr
  • retainer brite tablets5K/yr
  • brite9K/yr
  • retainer bright cleaning tablets4K/yr

Reviews and returns

What reviews say buyers love and hate about Invisalign Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Solubility15%−0.21

Slow To dissolve

dose not dissolve at all dont buy

Don't dissolve

Ease Of Cleaning10%+0.87

cleaning - hopeless

cleaning performance is disappointing

Doesnt clean

Value For Money8%+0.15

Very over priced on amazon

VASTLY more expensive

Pricey

Durability7%−0.10

It stopped working after two weeks

Broke after 7 weeks

Lasted two months then stop working

Taste-Overall4%−0.03

No particular taste from this product as you would expect

I don't find the taste very good

this just tastes like apple juice

Love

Ease Of Cleaning20%+0.87

Cleans really well

Cleans well

provides effective cleaning

Value For Money13%+0.15

Good for the price

Good value for money

great value

Ease Of Use11%+0.77

Ease of use

easy to operate

easy to carry

Oral Hygiene9%+0.61

Excellent product as recommended by my dentist

Its a reliable way to maintain good oral hygiene and keep dental appliances feeling comfortable and clean

A fantastic investment in my teeth

Quality-Overall8%+0.67

The build quality feels solid too

the build quality feels excellent

Good quality

Return

0.1% Return rate 9% Fixable by listing

Functionality-Overall36%▁█▁▂▄▄

Won't switch on

therefore don't work

Hmm doesnt work fully

Durability13%▁▁▁▅██

It stopped working after two weeks

Broke after 7 weeks

Lasted two months then stop working

Ease Of Cleaning7%▁▁▇██▄

cleaning - hopeless

cleaning performance is disappointing

Doesnt clean

Solubility7%▁▁█▂▁▂

Slow To dissolve

dose not dissolve at all dont buy

Don't dissolve

Advertised Vs Actual Product5%█▁▁▄▁▁

FAQ

Common Invisalign Cleaner questions

Answered from the same tracked data.