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Invisalign Cleaner

Pass

Invisalign Cleaner scores 74 out of 100, a Pass. Shoppers spend an estimated $585K a year here, search demand grew +63.1% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
74
74 / 100
Top 1% of 2,976 Grocery niches · +28 vs the category median of 46
Market size
£585K/yr285K searches / yr
90-day growth
+63.1%search demand this quarter
Competition
76%top-5 click share · 10 brands · 28 sellers

Flapen Score

Invisalign Cleaner against its category

The dotted line is the Grocery average. Past it, Invisalign Cleaner is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisalign Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Invisalign Cleaner 285K times last year and spent an estimated £585K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £585K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+63.1%
Conversion, latest week
9.3%
Market size, estimated
£585Ka year
Peak month
July1.9× the quietest month
Top search term
retainer brite194K searches a year

02 · Price

A sale here is worth £21.92.

Listings sell for £21.92 on average, from £5.91 to £77.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £21.92 that is £110K to £132K a year per listing.

Average price
£21.92inside the $15 to $100 sweet spot
Price range
£5.91–£77.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£110K–£132K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 44.4% of listings are out of stock. The average listing ranks #196 within Energy Drinks. It carries 77 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
71%
Out of stock, average day
44.4%
Average rank
#196in Energy Drinks
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
14

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Invisalign Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£58K£117K£175K£234K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 rising

Sellers

28

Est. top-5 brand share

53%

Top 20: 67%

Est. top-5 click share

76%

Top 20: 100%

Open market

14%

  • --33%
  • Retainer Fresh24%
  • KAV PLUS11%
  • Beser7%
  • AQUA THOUGHTS6%
  • Puress5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Invisalign Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Invisalign Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • retainer brite194K/yr
  • retainer brite cleaning tablets38K/yr
  • brite retainer tablets27K/yr
  • retainer bright9K/yr
  • retainer brite tablets5K/yr
  • brite9K/yr
  • retainer bright cleaning tablets4K/yr

Reviews and returns

What reviews say buyers love and hate about Invisalign Cleaner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Solubility”
0.1%of orders come back
“Slow To dissolve”
A buyer, on “Solubility”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Invisalign Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data