apples
Launch itA $37.0M/yr market growing +6.3% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible£37.0M£37.0M/yr · 1.7M searches
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good£105.35avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,061.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.07–£696.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apples is a £37.0M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
apples market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- £26.3M–£31.6M
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 4.4%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
36
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- Morrisons38%
- by Amazon21%
- Apple19%
- M MARKET STREET12%
- GreHom8%
- Pinkids1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +6.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top apples search terms
- apple1.1M/yr
- apples411K/yr
- pink lady apples46K/yr
- gala20K/yr
- green apples9K/yr
- pink lady10K/yr
- cooking apples12K/yr
- gala apples8K/yr
- granny smith5K/yr
- appl19K/yr
Top apples products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
Apple£453.34112 rev
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
Apple£164.829,034 rev
Small Apples Pack of 6
GreHom£1.07268 rev
Pinkids Apples Pack of 6
Pinkids£2.0918 rev
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight
Apple£696.17834 rev
Trending
90-day click momentumApple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
Apple£453.344.6★
Morrisons Cosmic Crisp Apples 4pk
Morrisons£2.254.3★
Morrisons Apples 1.2kg
M MARKET STREET£2.694.6★
by Amazon Pink Lady Apples 4 pack
by Amazon£2.264.4★
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight
Apple£363.114.5★
What buyers say about apples
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Excellent sound”
“Good Value”
“noise cancellation is amazing”
“Strong Battery Life”
“Charging is quick”
“easy to hold”
“Good size lovely taste dog love them too”
“They fit really comfortably”
“As expected”
What buyers complain about
“terrible fit”
“the charging case is atrocious”
“not worth the price”
“Broke down”
“the sound was always tinny and weak”
“Disappointing Build Quality for an Apple Product”
“for some reason mine disconnect all the time”
“not noise cancelling”
“Not working properly”
“Uncomfortable”
Top return reasons
Common questions
- Is apples profitable to sell on Amazon United Kingdom?
- The niche generates £37.0M/yr across 40 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (60/100).
- How competitive is the apples niche?
- 8 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in apples?
- Top complaints mined from reviews: Size-Overall, Charging, Value For Money. The return rate is 1.0%.
- When does demand for apples peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the apples niche?
- Listings span £1.07–£696.17; the average listing price is £105.35 (sweet spot $15–$100). The average incumbent carries 3,061 reviews — the moat a new listing must climb.