Apples
MaybeShoppers spend $37.0M a year here. But the top 5 brands take 98% of clicks, so Apples is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £37.0M/yr1.7M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 36 sellers
Flapen Score
Apples against its category
The dotted line is the Grocery average. Past it, Apples is stronger. Inside it, weaker.
Market
The Apples market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apples 1.7M times last year and spent an estimated £37.0M. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
20.6% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37.0M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £37.0Ma year
- Peak month
- July2.1× the quietest month
- Top search term
- apple1.1M searches a year
02 · Price
A sale here is worth £105.35.
Listings sell for £105.35 on average, from £1.07 to £696.17. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £105.35 that is £632K to £843K a year per listing.
- Average price
- £105.35above the $15 to $100 sweet spot
- Price range
- £1.07–£696.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £632K–£843K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #40 within Dried Fruits, Nuts & Vegetables. It carries 3,061 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #40in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,061per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Apples products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Apples 1.2kg
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 2y ago
Pink Lady Apples 4 Pack
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 3,041
- Age
- 9y ago
Royal Gala Apples 6 pack
- Price
- £2.02
- Rating
- 4.6/5
- Reviews
- 3,704
- Age
- 8y ago
Small Apples Pack of 6
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago
by Amazon Gala Apples 6 Pack
- Price
- £1.68
- Rating
- 4.5/5
- Reviews
- 750
- Age
- 3y ago
Trending
90-day click momentum
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
- Price
- £453.34
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 4mo ago
Morrisons Cosmic Crisp Apples 4pk
- Price
- £2.25
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 2y ago
Morrisons Apples 1.2kg
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 2y ago
by Amazon Pink Lady Apples 4 pack
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 6y ago
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight
- Price
- £363.11
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 1y ago
Newest
by launch dateApple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
- Price
- £453.34
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 4mo ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- £164.82
- Rating
- 4.5/5
- Reviews
- 9,034
- Age
- 10mo ago
Small Apples Pack of 6
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago
Pinkids Apples Pack of 6
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight
- Price
- £696.17
- Rating
- 4.7/5
- Reviews
- 834
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
36
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- Morrisons38%
- by Amazon21%
- Apple19%
- M MARKET STREET12%
- GreHom8%
- Pinkids1%
- Open — no brand owns it (2 brands, 1%)
Demand
Apples search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Apples search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple1.1M/yr
- apples411K/yr
- pink lady apples46K/yr
- gala20K/yr
- green apples9K/yr
- pink lady10K/yr
- cooking apples12K/yr
- gala apples8K/yr
- granny smith5K/yr
- appl19K/yr
Reviews and returns
What reviews say buyers love and hate about Apples
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
terrible fit
Small size
a bit big
the charging case is atrocious
The charger did not work
no charging occurring
not worth the price
More expensive than typical apples
a bit too expensive
Broke down
Didnt last 2 weeks
Stopped working after a week of use
the sound was always tinny and weak
the sound quality very poor
mixed feelings about the sound quality
Love
Best quality
Excellent quality, arrived on time
Great build quality
Excellent sound
Fantastic headphones
Good clear sound
Good Value
Excellent value for money
Amazing value
noise cancellation is amazing
Amazing noise cancellation
Active noise cancellation is great
Strong Battery Life
Amazing battery life
Great battery
Return
1.0% Return rate 24% Fixable by listing
terrible fit
Small size
a bit big
the charging case is atrocious
The charger did not work
no charging occurring
Not working properly
it hardly worked
Did not work
for some reason mine disconnect all the time
Uncomfortable, do not connect properly
Bluetooth connection failure
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Ice Cream Tubs
£167K/yr+150.5%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apples questions
Answered from the same tracked data.