Is decaf coffee beans profitable to sell on Amazon United Kingdom?

The niche generates £918K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the decaf coffee beans niche?

14 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in decaf coffee beans?

Top complaints mined from reviews: Flavor, Taste-Overall, Bitter. The return rate is 0.0%.

When does demand for decaf coffee beans peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the decaf coffee beans niche?

Listings span £6.12–£50.64; the average listing price is £20.91 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

decaf coffee beans

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£20.91

avg listing price — sweet spot $15–$100

Price range

Great£6.12–£50.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£918K

£918K/yr · 367K searches

Review moat

Good842

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, decaf coffee beans is a £918K/yr Amazon United Kingdom market (367K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

decaf coffee beans market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £836K–£1.0M; units × avg price
Conversion rate: 12.0%
Avg BSR: #61
Page quality: 0%
Prime: 94%
Sponsored: 65%
Out of stock: 5.5%
Avg brand age: 76 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Lavazza33%
by Amazon24%
Black Donkey11%
illy7%
Grano Milano7%
Chapter 4 Coffee Co3%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top decaf coffee beans search terms

decaf coffee beans234K/yr -20.4%9.1% conv.
decaffeinated coffee beans35K/yr -24.4%8.8% conv.
lavazza decaf coffee beans21K/yr -32.4%10.8% conv.
decaf coffee beans 1kg18K/yr -19.0%6.9% conv.
coffee beans decaf13K/yr -3.2%9.5% conv.
decaf beans9K/yr -23.6%8.5% conv.
swiss water decaf coffee beans7K/yr -25.7%5.1% conv.
coffee beans decaffeinated8K/yr -30.6%7.5% conv.
starbucks decaf coffee beans5K/yr -18.7%1.7% conv.
decaff coffee beans4K/yr -14.7%12.9% conv.

All search terms

Top decaf coffee beans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lavazza Caffè Decaffeinato Coffee Beans Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting 500g (Packaging May Vary)

Lavazza£9.354.6★7,372 rev

by Amazon Coffee Beans Decaffeinated Light Roast 2 Kg (2 Packs of 1 Kg) Rainforest Alliance Certified

by Amazon£23.984.4★1,151 rev

Lavazza Decaf My Rich Break Intenso Decaffeinated Coffee Beans for Espresso Coffee Machines with Notes of Cocoa Wood and Tobacco Arabica and Robusta Intensity 6/10 Dark-Medium Roasting 500 g

Lavazza£10.544.6★702 rev

Black Donkey - 1KG Whole Coffee Beans (DECAF) | Medium Roasting | Mild

Black Donkey£19.614.5★342 rev

by Amazon Decaff Coffee Beans 100% Arabica Strength No. 2 - Mild 1kg

by Amazon£15.194.0★72 rev

Newest

by launch date

by Amazon Decaff Coffee Beans 100% Arabica Strength No. 2 - Mild 1kg

by Amazon£15.1972 rev

3mo ago

Grano Milano Decaf French Roast Robusta & Arabica Coffee Beans 1kg Extra Strong Dark Roast Espresso Intensity 5/5 Southeast Asia & Central Africa Origins Made in Italy (Packaging May Vary)

Grano Milano£19.941,319 rev

5mo ago

Java Caffè Dark And Decaf Swiss Water Coffee Beans 1kg

Java Caffè£23.8595 rev

1y ago

Lavazza Decaf My Rich Break Intenso Decaffeinated Coffee Beans for Espresso Coffee Machines with Notes of Cocoa Wood and Tobacco Arabica and Robusta Intensity 6/10 Dark-Medium Roasting 500 g

Lavazza£10.54702 rev

1y ago

Chapter 4 Coffee Swiss Water Decaf Coffee Beans | Finely Crafted + Roasted in the UK | Gourmet Beans for Great Tasting Coffee at Home or On the Go | Premium Single Origin Arabica Bean

Chapter 4 Coffee Co£16.05151 rev

1y ago

What buyers say about decaf coffee beans

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Fantastic tasting coffee”

Caffeine Content22%

“Very good performance when blended with caffeinated beans for half-caff coffee”

Flavor18%

“Excellent coffee with great flavour”

Value For Money10%

“Excellent value”

Quality-Overall6%

“a good quality bean”

Smell3%

“Lovely aroma very tasteful”

Advertised Vs Actual Product2%

“Arrived as advertised”

Soft Feel2%

“Really smooth”

Ease Of Use1%

“Use with confidence”

Bitter1%

“It's not a strong bitter taste, although it's a moderate strength it's very palatable and smooth”

What buyers complain about

Flavor13%

“Average, quite weak flavor out of the bag”

Taste-Overall13%

“Flat taste”

Bitter10%

“Too bitter”

Caffeine Content8%

“I can not have caffeine”

Quality-Overall8%

“Poor quality coffee”

Value For Money5%

“More expensive”

Smell5%

“It is almost a chemical smell”

Strength3%

“This coffee is very weak”

Stale/Rotten/Spoiled3%

“these beans are very disappointing”

Size-Overall2%

“Size isn't everything”

Common questions

Is decaf coffee beans profitable to sell on Amazon United Kingdom?: The niche generates £918K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the decaf coffee beans niche?: 14 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in decaf coffee beans?: Top complaints mined from reviews: Flavor, Taste-Overall, Bitter. The return rate is 0.0%.
When does demand for decaf coffee beans peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the decaf coffee beans niche?: Listings span £6.12–£50.64; the average listing price is £20.91 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

decaf coffee beans

decaf coffee beans market data

Competition & brand share

Demand & seasonality

Top decaf coffee beans search terms

Top decaf coffee beans products on Amazon

Top sellers

Newest

Trending

What buyers say about decaf coffee beans

What buyers love

What buyers complain about

Common questions

Related niches in Grocery