Air Fresheners for Home

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

9.1%

Market size, estimated

£2.5Ma year

Peak month

October1.6× the quietest month

Top search term

air freshener1.8M searches a year

Listings sell for £6.52 on average, from £0.76 to £14.44. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £6.52 that is £26K to £33K a year per listing.

Average price

£6.52under the $15 to $100 sweet spot

Price range

£0.76–£14.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

4,000–5,000

Revenue per listing a year

£26K–£33K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #37 within Air Fresheners. It carries 2,731 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

95%

Out of stock, average day

1.0%

Average rank

#37in Air Fresheners

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,731per listing

Listings tracked

44

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months