3 volution plug in refill
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.7M£1.7M/yr · 1.2M searches
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.06–£21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,443.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 3 volution plug in refill is a £1.7M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
3 volution plug in refill market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 68%
- Out of stock
- 4.2%
- Avg brand age
- 50 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
209
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Febreze88%
- Perfect Scents5%
- Perfect Scent3%
- SCENTORINI2%
- Airwick1%
- FabFinds1%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -7.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Top 3 volution plug in refill search terms
- febreze plug in refill529K/yr
- 3volution plug in refill138K/yr
- plug in air freshener refills78K/yr
- febreze 3volution refill56K/yr
- ambi pur 3volution refills79K/yr
- plug in refills58K/yr
- 3volution38K/yr
- 3 volution plug in refill35K/yr
- febreze 3volution22K/yr
- febreze plug in refills23K/yr
Top 3 volution plug in refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze 3Volution Air Freshener Plug-In Refill Spring Awakening 3x20ML 3 Alternating Scents to Fight Odours
Febreze£7.294.7★600 rev
Febreze 3Volution Air Freshener Plug-In Refill Exotic Bloom 3x20ML 3 Alternating Scents to Fight Odours
Febreze£7.324.7★274 rev
Febreze 3Volution Air Freshener Plug in Refill 60ML Blossom & Breeze 3 Alternating Scents to Clean Away Odours
Febreze£7.274.6★24,657 rev
Febreze 3 Volution Air Freshener Plug In Refill 20 ML Cotton Fresh 3 Alternating Scents To Clean Away Odours 7 x 20 ml
Febreze£16.304.6★3,915 rev
Febreze 3Volution Plug-In Air Freshener Refill Exotic Bloom Pack of 7 (20ML x 7) Odour Fighter & Bathroom Freshener
Febreze£16.514.6★3,915 rev
Newest
by launch date
SCENTORINI Plug in Air Freshener Refill Compatible with Febreze 3Volution Electric Air Freshener Refill 8 Pack 3 in 1 Air Freshener Refill Fresh Mixed Fragrance Linen Ocean Raspberry for Home Rooms
SCENTORINI£13.69117 rev
Febreze 3Volution Air Freshener Plug In Refill Alpine Escape 7x20ML 3 Alternating Scents To Fight Odours
Febreze£19.2140 rev
Febreze 3Volution air freshener plug in refill pet 4x20ml 3 alternating scents to fight odours
Febreze£10.511,577 rev
Air Wick Cherry Blossom & Raspberry Liquid Electrical Twin Refill 19ml Lasts for up to 100 Days per Refill Air Freshener
Airwick£3.063,396 rev
Febreze 3Volution Air Freshener Plug-In Refill Spring Awakening 3x20ML 3 Alternating Scents to Fight Odours
Febreze£7.29600 rev
Trending
90-day click momentumAir Wick Cherry Blossom & Raspberry Liquid Electrical Twin Refill 19ml Lasts for up to 100 Days per Refill Air Freshener
Airwick£3.064.7★
SCENTORINI Plug in Air Freshener Refill Compatible with Febreze 3Volution Electric Air Freshener Refill 8 Pack 3 in 1 Air Freshener Refill Fresh Mixed Fragrance Linen Ocean Raspberry for Home Rooms
SCENTORINI£13.694.0★
Febreze 3Volution Air Freshener Plug-In Refill Exotic Bloom 3x20ML 3 Alternating Scents to Fight Odours
Febreze£7.324.7★
Febreze 3Volution Air Freshener Plug-In Starter Kit + 4 Refills (20ml x 4) Lenor Spring Awakening
Febreze£13.144.6★
Febreze 3Volution Air Freshener Plug-In Refill Spring Awakening 3x20ML 3 Alternating Scents to Fight Odours
Febreze£7.294.7★
What buyers say about 3 volution plug in refill
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good value for money”
“Better than the cheap brands”
“As advertised”
“Clean and fresh”
“Easy to use”
“They last well”
“doesnt leak at all”
“Effective”
“Fabreze 3Volution Refills, Excellent”
What buyers complain about
“Very faint scent”
“Does not last 90days”
“Expensive”
“Cheap”
“Box has come soaked in oil showing one of the plugins has leaked”
“Not as strong”
“The tops are not easy to get off”
“Im not spraying which isn't good for my breathing”
“Small”
“Rubbish”
Top return reasons
Common questions
- Is 3 volution plug in refill profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 3 volution plug in refill niche?
- 6 brands and 209 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 3 volution plug in refill?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for 3 volution plug in refill peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
- What does it cost to enter the 3 volution plug in refill niche?
- Listings span £3.06–£21.05; the average listing price is £12.36 (sweet spot $15–$100). The average incumbent carries 4,444 reviews — the moat a new listing must climb.