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3 Volution Plug in Refill

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so 3 Volution Plug in Refill is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.7M/yr1.2M searches / yr
90-day growth
-7.5%search demand this quarter
Competition
55%top-5 click share · 6 brands · 209 sellers

Flapen Score

3 Volution Plug in Refill against its category

The dotted line is the Grocery average. Past it, 3 Volution Plug in Refill is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Volution Plug in Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3 Volution Plug in Refill 1.2M times last year and spent an estimated £1.7M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
11.1%
Market size, estimated
£1.7Ma year
Peak month
August3.0× the quietest month
Top search term
febreze plug in refill529K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £3.06 to £21.05. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £12.36 that is £25K to £31K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£3.06–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #29 within Air Fresheners. It carries 4,444 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
4.2%
Average rank
#29in Air Fresheners
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,444per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top 3 Volution Plug in Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£84K£169K£253K£338K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

209

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

0%

  • Febreze88%
  • Perfect Scents5%
  • Perfect Scent3%
  • SCENTORINI2%
  • Airwick1%
  • FabFinds1%

Demand

3 Volution Plug in Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top 3 Volution Plug in Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze plug in refill529K/yr
  • 3volution plug in refill138K/yr
  • plug in air freshener refills78K/yr
  • febreze 3volution refill56K/yr
  • ambi pur 3volution refills79K/yr
  • plug in refills58K/yr
  • 3volution38K/yr
  • 3 volution plug in refill35K/yr
  • febreze 3volution22K/yr
  • febreze plug in refills23K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Volution Plug in Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell58%−0.18

Very faint scent

The smell is hard to tolerate

No scent at all

Durability7%−0.06

Does not last 90days

don't last

mine ran out in exactly 20 days not even a full month

Value For Money6%+3.46

Expensive

expensive

Waste of money

Quality-Overall4%

Cheap

Garbage

Poor quality

Leak-Proof3%

Box has come soaked in oil showing one of the plugins has leaked

The item leaked everywhere

I also think a bunch of them leaked a little because my hands were a bit wet

Love

Smell52%−0.18

Beautiful fragrance

smells beautiful

Smell fresh

Value For Money25%+3.46

Good value for money

Good value for money

Great deal

Quality-Overall7%

Better than the cheap brands

Amazing quality

Excellent product

Advertised Vs Actual Product3%+0.37

As advertised

As described

As pictured

Freshness3%+0.56

Clean and fresh

Fresh air

Intense freshness

Return

0.1% Return rate 7% Fixable by listing

Smell49%▇▆█▆▆█

Very faint scent

The smell is hard to tolerate

No scent at all

Value For Money14%▂▂▄▂█▂

Expensive

expensive

Waste of money

Leak-Proof9%▂▆▃█▂▂

Box has come soaked in oil showing one of the plugins has leaked

The item leaked everywhere

I also think a bunch of them leaked a little because my hands were a bit wet

Functionality-Overall6%▁█▁▄▂▃
Compatibility-Overall6%██▇▇▂▂

FAQ

Common 3 Volution Plug in Refill questions

Answered from the same tracked data.