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Protein Bars

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +3.9% this quarter, so Protein Bars is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£2.9M/yr4.5M searches / yr
90-day growth
+3.9%search demand this quarter
Competition
43%top-5 click share · 14 brands · 163 sellers

Flapen Score

Protein Bars against its category

The dotted line is the Grocery average. Past it, Protein Bars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Bars 4.5M times last year and spent an estimated £2.9M. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
4.6%
Market size, estimated
£2.9Ma year
Peak month
February1.6× the quietest month
Top search term
protein bars1.9M searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £2.33 to £22.38. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £13.99 that is £84K to £112K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£2.33–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
6,000–8,000
Revenue per listing a year
£84K–£112K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #14 within Snack Foods. It carries 1,652 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#14in Snack Foods
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,652per listing
Listings tracked
43

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£86K£172K£258K£344K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

163

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

14%

  • Grenade44%
  • Warrior23%
  • Nature Valley8%
  • Yubi Bar5%
  • Nakd4%
  • Chiefs3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein bars1.9M/yr
  • nutrition bars & drinks676K/yr
  • grenade protein bars646K/yr
  • protein snacks280K/yr
  • protein bar265K/yr
  • grenade114K/yr
  • high protein snacks92K/yr
  • warrior protein bar79K/yr
  • grenade bars76K/yr
  • protein bars 24 pack47K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+1.26

Chemical taste

Bad tasting

Taste has changed

Moist/Dry8%−0.12

Bit dry

incredibly dry

So dry

Flavor7%−0.03

Disgusting, flavour was horrible

Not as the other flavours

Disappointingly bland flavour

Value For Money5%+1.02

Too expensive

Expensive

far more expensive

Nutritional Content5%+1.97

There is less protein than typical bars

Low in protein though

Not healthy

Love

Taste-Overall32%+1.26

Absolutely delicious

Really tasty snack

These are tasty and filling

Nutritional Content18%+1.97

Nice amount of protein content

Good nutrition

Gluten free

Value For Money10%+1.02

Good for the price

Great value

Good value for money

Flavor7%−0.03

Great flavour

the variety of flavours is nice

a quite subtle flavour overall

Quality-Overall5%+0.14

the quality has been consistent with every order

Good variety

Excellent product

Return

0.1% Return rate 33% Fixable by listing

Taste-Overall67%▁▁▁▁▁█

Chemical taste

Bad tasting

Taste has changed

Size-Overall33%

FAQ

Common Protein Bars questions

Answered from the same tracked data.