Baby Milk

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-33.7%

Conversion, latest week

6.5%

Market size, estimated

£4.0Ma year

Peak month

February1.7× the quietest month

Top search term

kendamil first infant milk385K searches a year

Listings sell for £26.62 on average, from £1.32 to £89.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £26.62 that is £80K to £106K a year per listing.

Average price

£26.62inside the $15 to $100 sweet spot

Price range

£1.32–£89.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£80K–£106K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #57 within Baby Foods. It carries 452 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

80%

Out of stock, average day

5.8%

Average rank

#57in Baby Foods

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

452per listing

Listings tracked

54

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months