Baby Milk

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-33.7%

Conversion, latest week

6.5%

Market size, estimated

£4.0Ma year

Peak month

February1.7× the quietest month

Top search term

kendamil first infant milk385K searches a year

Listings sell for £26.62 on average, from £1.32 to £89.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £26.62 that is £80K to £106K a year per listing.

Average price

£26.62inside the $15 to $100 sweet spot

Price range

£1.32–£89.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£80K–£106K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #57 within Baby Foods. It carries 452 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

80%

Out of stock, average day

5.8%

Average rank

#57in Baby Foods

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

452per listing

Listings tracked

54

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months