Laundry Detergent

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

9.0%

Market size, estimated

£2.9Ma year

Peak month

April1.4× the quietest month

Top search term

laundry detergent1.2M searches a year

Listings sell for £6.95 on average, from £0.92 to £23.95. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £6.95 that is £42K to £56K a year per listing.

Average price

£6.95under the $15 to $100 sweet spot

Price range

£0.92–£23.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

£42K–£56K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #353 within Laundry. It carries 1,350 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

3.4%

Average rank

#353in Laundry

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,350per listing

Listings tracked

37

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

44 months