protein shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good528.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.43avg listing price — sweet spot $15–$100
Market size
Good£639K£639K/yr · 775K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.20–£38.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein shakes is a £639K/yr Amazon United Kingdom market (775K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein shakes market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £722K–£866K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
89
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
11%
- UFIT47%
- Grenade24%
- For Goodness Shakes8%
- FUEL10K5%
- Huel3%
- SlimFast3%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top protein shakes search terms
- protein shakes144K/yr
- protein drinks127K/yr
- ufit 50g protein shake67K/yr
- protein shakes ready to drink49K/yr
- protein drink56K/yr
- grenade protein shake40K/yr
- ufit38K/yr
- protein drinks for weight loss35K/yr
- protein milkshake21K/yr
- high protein shakes22K/yr
Top protein shakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
UFIT£18.134.2★340 rev
Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
Grenade£9.824.5★1,583 rev
UFIT High 50g Protein Shake (8 x 500 ml) - Strawberry Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
UFIT£16.354.0★480 rev
Grenade White Chocolate High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
Grenade£9.874.2★1,232 rev
Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
Grenade£9.994.4★896 rev
Newest
by launch date
For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.54188 rev
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.9289 rev
For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£9.42101 rev
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
FUEL10K£8.3954 rev
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake
Warrior£10.041,235 rev
Trending
90-day click momentumFUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
FUEL10K£8.394.2★
Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
Grenade£9.994.4★
UFIT 25g Protein Shake (10 x 330 ml) - Iced Latte Flavour - High Protein - Fat Free - No Added Sugar - Ready to Drink - Gut Friendly - Packaging May Vary
UFIT£17.984.4★
SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack
SlimFast£8.114.6★
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.924.4★
What buyers say about protein shakes
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smooth taste”
“Great protein shake”
“Really nice flavor”
“Amazing price”
“Decent stuff”
“The consistency is smooth”
“high in sugar”
“Easy and convenient”
“mixes well”
“As advertised”
What buyers complain about
“Not tasty”
“Very pricey”
“Very thick”
“have no sugar”
“Banana flavour which isnt particularly nice”
“It's not food”
“Impossible to open”
“giving a sickly sensation”
“as the taste of the fake sugar substitute is so strong”
“Chemical smell”
Top return reasons
Common questions
- Is protein shakes profitable to sell on Amazon United Kingdom?
- The niche generates £639K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the protein shakes niche?
- 15 brands and 89 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in protein shakes?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Thickness. The return rate is 0.0%.
- When does demand for protein shakes peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the protein shakes niche?
- Listings span £1.20–£38.47; the average listing price is £14.43 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.