Protein Shakes
MaybeReturns run at only 0.0% of orders. But demand is soft, at +1.9% this quarter, so Protein Shakes is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £639K/yr775K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 89 sellers
Flapen Score
Protein Shakes against its category
The dotted line is the Grocery average. Past it, Protein Shakes is stronger. Inside it, weaker.
Market
The Protein Shakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Shakes 775K times last year and spent an estimated £639K. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.
- Searches, last 12 months
- 775K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £639Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- protein shakes144K searches a year
02 · Price
A sale here is worth £14.43.
Listings sell for £14.43 on average, from £1.20 to £38.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £14.43 that is £14K to £18K a year per listing.
- Average price
- £14.43under the $15 to $100 sweet spot
- Price range
- £1.20–£38.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Sports & Health Drinks. It carries 529 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Sports & Health Drinks
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 529per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Protein Shakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
- Price
- £18.13
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 5y ago

Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 1,583
- Age
- 9y ago

UFIT High 50g Protein Shake (8 x 500 ml) - Strawberry Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
- Price
- £16.35
- Rating
- 4.0/5
- Reviews
- 480
- Age
- 5y ago

Grenade White Chocolate High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.87
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 9y ago

Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 7y ago
Trending
90-day click momentum
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago

Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 7y ago

UFIT 25g Protein Shake (10 x 330 ml) - Iced Latte Flavour - High Protein - Fat Free - No Added Sugar - Ready to Drink - Gut Friendly - Packaging May Vary
- Price
- £17.98
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 5y ago

SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 10y ago

For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago

For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago

FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago

Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake
- Price
- £10.04
- Rating
- 4.3/5
- Reviews
- 1,235
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
89
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
11%
- UFIT47%
- Grenade24%
- For Goodness Shakes8%
- FUEL10K5%
- Huel3%
- SlimFast3%
- Open — no brand owns it (9 brands, 11%)
Demand
Protein Shakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Protein Shakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein shakes144K/yr
- protein drinks127K/yr
- ufit 50g protein shake67K/yr
- protein shakes ready to drink49K/yr
- protein drink56K/yr
- grenade protein shake40K/yr
- ufit38K/yr
- protein drinks for weight loss35K/yr
- protein milkshake21K/yr
- high protein shakes22K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Shakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not tasty
Horrible taste
Tastes nasty
Very pricey
a little expensive
Waste of money
Very thick
A bit thick if youre using a straw
is quite thick in texture
have no sugar
Too sweet
It tastes really over sweetened
Banana flavour which isnt particularly nice
I don't recommend the flavour
The flavour is much less intense than it smells like it would be
Love
Lovely smooth taste
Lovely tasting shakes
Delicious taste
Great protein shake
Great protein shake
Great amount of protein
Really nice flavor
great choice of flavours
Really enjoy the vanilla flavour
Amazing price
Excellent value
Good Value for Money
Decent stuff
Excellent product
Good quality Drink
Return
0.0% Return rate 0% Fixable by listing
Not tasty
Horrible taste
Tastes nasty
Banana flavour which isnt particularly nice
I don't recommend the flavour
The flavour is much less intense than it smells like it would be
It's not food
I felt I wasn't getting enough nutrition
Not sure that I understand what a good nutritional drink is
Chemical smell
smells very chemically
Smells off
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Shakes questions
Answered from the same tracked data.









