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Protein Shakes

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +1.9% this quarter, so Protein Shakes is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£639K/yr775K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
45%top-5 click share · 15 brands · 89 sellers

Flapen Score

Protein Shakes against its category

The dotted line is the Grocery average. Past it, Protein Shakes is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Shakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Shakes 775K times last year and spent an estimated £639K. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
5.7%
Market size, estimated
£639Ka year
Peak month
February2.0× the quietest month
Top search term
protein shakes144K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £1.20 to £38.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £14.43 that is £14K to £18K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£1.20–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Sports & Health Drinks. It carries 529 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#18in Sports & Health Drinks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Protein Shakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

89

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

11%

  • UFIT47%
  • Grenade24%
  • For Goodness Shakes8%
  • FUEL10K5%
  • Huel3%
  • SlimFast3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Protein Shakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Protein Shakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein shakes144K/yr
  • protein drinks127K/yr
  • ufit 50g protein shake67K/yr
  • protein shakes ready to drink49K/yr
  • protein drink56K/yr
  • grenade protein shake40K/yr
  • ufit38K/yr
  • protein drinks for weight loss35K/yr
  • protein milkshake21K/yr
  • high protein shakes22K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Shakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.03

Not tasty

Horrible taste

Tastes nasty

Value For Money7%+0.70

Very pricey

a little expensive

Waste of money

Thickness6%−0.08

Very thick

A bit thick if youre using a straw

is quite thick in texture

Sweetness6%−0.10

have no sugar

Too sweet

It tastes really over sweetened

Flavor6%+0.83

Banana flavour which isnt particularly nice

I don't recommend the flavour

The flavour is much less intense than it smells like it would be

Love

Taste-Overall37%−0.03

Lovely smooth taste

Lovely tasting shakes

Delicious taste

Nutritional Content15%+1.87

Great protein shake

Great protein shake

Great amount of protein

Flavor10%+0.83

Really nice flavor

great choice of flavours

Really enjoy the vanilla flavour

Value For Money9%+0.70

Amazing price

Excellent value

Good Value for Money

Quality-Overall8%+0.90

Decent stuff

Excellent product

Good quality Drink

Return

0.0% Return rate 0% Fixable by listing

Taste-Overall33%▁▁▁▁▁█

Not tasty

Horrible taste

Tastes nasty

Flavor33%▁▁▁█▁▁

Banana flavour which isnt particularly nice

I don't recommend the flavour

The flavour is much less intense than it smells like it would be

Leak-Proof17%▁▁▁▁▁█
Nutritional Content8%

It's not food

I felt I wasn't getting enough nutrition

Not sure that I understand what a good nutritional drink is

Smell8%

Chemical smell

smells very chemically

Smells off

FAQ

Common Protein Shakes questions

Answered from the same tracked data.