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Protein Shakes

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +1.9% this quarter, so Protein Shakes is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£639K/yr775K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
45%top-5 click share · 15 brands · 89 sellers

Flapen Score

Protein Shakes against its category

The dotted line is the Grocery average. Past it, Protein Shakes is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Shakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Shakes 775K times last year and spent an estimated £639K. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
5.7%
Market size, estimated
£639Ka year
Peak month
February2.0× the quietest month
Top search term
protein shakes144K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £1.20 to £38.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £14.43 that is £14K to £18K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£1.20–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Sports & Health Drinks. It carries 529 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#18in Sports & Health Drinks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Protein Shakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

89

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 82%

Open market

11%

  • UFIT47%
  • Grenade24%
  • For Goodness Shakes8%
  • FUEL10K5%
  • Huel3%
  • SlimFast3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Protein Shakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Protein Shakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein shakes144K/yr
  • protein drinks127K/yr
  • ufit 50g protein shake67K/yr
  • protein shakes ready to drink49K/yr
  • protein drink56K/yr
  • grenade protein shake40K/yr
  • ufit38K/yr
  • protein drinks for weight loss35K/yr
  • protein milkshake21K/yr
  • high protein shakes22K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Shakes

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Shakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data