Protein Shakes
Protein Shakes shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Protein Shakes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Protein Shakes is a £639K/yr Amazon United Kingdom market (775K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 60/100.
Protein Shakes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.9% over the last 90 days and 5.7% of searches end in a purchase.
£639K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Protein Shakes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
- Price
- £18.13
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 5y ago
Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 1,583
- Age
- 9y ago
UFIT High 50g Protein Shake (8 x 500 ml) - Strawberry Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
- Price
- £16.35
- Rating
- 4.0/5
- Reviews
- 480
- Age
- 5y ago
Grenade White Chocolate High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.87
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 9y ago
Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 7y ago
Trending
90-day click momentum
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 7y ago
UFIT 25g Protein Shake (10 x 330 ml) - Iced Latte Flavour - High Protein - Fat Free - No Added Sugar - Ready to Drink - Gut Friendly - Packaging May Vary
- Price
- £17.98
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 5y ago
SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 10y ago
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake
- Price
- £10.04
- Rating
- 4.3/5
- Reviews
- 1,235
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
89
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
11%
- UFIT47%
- Grenade24%
- For Goodness Shakes8%
- FUEL10K5%
- Huel3%
- SlimFast3%
- Open — no brand owns it (9 brands, 11%)
Protein Shakes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.0×
Top Protein Shakes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein shakes144K/yr
- protein drinks127K/yr
- ufit 50g protein shake67K/yr
- protein shakes ready to drink49K/yr
- protein drink56K/yr
- grenade protein shake40K/yr
- ufit38K/yr
- protein drinks for weight loss35K/yr
- protein milkshake21K/yr
- high protein shakes22K/yr
What reviews say buyers love and hate about Protein Shakes
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Lovely smooth taste”
“Great protein shake”
“Really nice flavor”
“Amazing price”
“Decent stuff”
What buyers complain about
63% of reviews“Not tasty”
“Very pricey”
“Very thick”
“have no sugar”
“Banana flavour which isnt particularly nice”
Protein Shakes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Protein Shakes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
