Individually Wrapped Biscuits
Individually Wrapped Biscuits shows low returns (0.0%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Flapen Score
Is Individually Wrapped Biscuits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Individually Wrapped Biscuits is a £1.1M/yr Amazon United Kingdom market (816K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Individually Wrapped Biscuits: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.0% over the last 90 days and 8.0% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Individually Wrapped Biscuits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe
- Price
- £26.54
- Rating
- 4.7/5
- Reviews
- 1,542
- Age
- 13y ago
Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 6,819
- Age
- 13y ago
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago
Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 16y ago
Trending
90-day click momentum
Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago
Border Biscuits 100 Packs Mini Multipacks Biscuits Box 3 Flavour Variety Luxury Biscuits 2 per pack Individually Wrapped Biscuits Bulk Biscuits and Cookies Biscuits Gift Set
- Price
- £27.33
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5y ago
Harrissen Select Brontë Biscuits 100 Mini Packs Variety Box (20 Packs of Five Flavours 1 Biscuit Per Pack) | Individually Wrapped Biscuits for Coffee Tea Office Lunch Boxes & Hospitality
- Price
- £20.44
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 7mo ago
Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
Borders Biscuit Hamper | Nibula Treats | Luxury Gift Box with 30 biscuits from Border Biscuits | Family Favourites for Gifting Sharing & Tea Time
- Price
- £15.04
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch dateBorder Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
Harrissen Select Brontë Biscuits 100 Mini Packs Variety Box (20 Packs of Five Flavours 1 Biscuit Per Pack) | Individually Wrapped Biscuits for Coffee Tea Office Lunch Boxes & Hospitality
- Price
- £20.44
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 7mo ago
Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago
Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago
15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
60
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Border59%
- Generic16%
- Crawford's6%
- Hill Biscuits5%
- E.U. Xtores4%
- Stormbrew4%
- Open — no brand owns it (3 brands, 6%)
Individually Wrapped Biscuits demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Individually Wrapped Biscuits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- border biscuits344K/yr
- individually wrapped biscuits87K/yr
- biscuits individually wrapped62K/yr
- borders biscuits61K/yr
- border81K/yr
- borders biscuits mini packs 10033K/yr
- crawfords biscuits17K/yr
- border biscuits 100 packs17K/yr
- individual biscuits wrapped16K/yr
- borders14K/yr
What reviews say buyers love and hate about Individually Wrapped Biscuits
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Great gift for biscuit lovers”
“Absolutely delicious”
“Good variety”
“Worth every penny”
“a family gift they loved it”
What buyers complain about
71% of reviews“Expensive”
“however I was very disappointed with the quality this time as the majority of the biscuits were broken”
“were absolutely crushed”
“well packed however the description was a little misleading”
“the rest were smashed to inedible chunks”
Common Individually Wrapped Biscuits questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
