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Flash Speed Mop Refill Wipes

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 97% of clicks, so Flash Speed Mop Refill Wipes is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£4.0M/yr1.9M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
66%top-5 click share · 7 brands · 177 sellers

Flapen Score

Flash Speed Mop Refill Wipes against its category

The dotted line is the Grocery average. Past it, Flash Speed Mop Refill Wipes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Speed Mop Refill Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Speed Mop Refill Wipes 1.9M times last year and spent an estimated £4.0M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
15.6%
Market size, estimated
£4.0Ma year
Peak month
June1.8× the quietest month
Top search term
flash speed mop refill wipes554K searches a year

02 · Price

A sale here is worth £13.77.

Listings sell for £13.77 on average, from £4.10 to £29.35. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £13.77 that is £138K to £172K a year per listing.

Average price
£13.77under the $15 to $100 sweet spot
Price range
£4.10–£29.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£138K–£172K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Cleaning Tools. It carries 4,002 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Cleaning Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,002per listing
Listings tracked
21

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Flash Speed Mop Refill Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£199K£399K£598K£798K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

177

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

1%

  • FLASH87%
  • Flash5%
  • ZOPPER2%
  • EMBO2%
  • JUYLTOOL2%
  • Procter & Gamble1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Flash Speed Mop Refill Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Flash Speed Mop Refill Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash speed mop refill wipes554K/yr
  • flash mop480K/yr
  • flash speed mop306K/yr
  • flash mop refill pads101K/yr
  • speed mop77K/yr
  • flash floor wipes48K/yr
  • flash wipes60K/yr
  • flash speed mop starter kit37K/yr
  • flash speed mop wipes22K/yr
  • flash speed mop refill19K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Speed Mop Refill Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning10%+0.89

but disappointed when cleaning

finds cleaning hard

Not as good as hoped does not clean well

Size-Overall9%−0.04

more difficult to fit

Smaller than expected

bigger pack

Quality-Overall9%−0.02

changing a high quality product to a low quality one

No quality

Cheap quality

Value For Money8%+1.12

High price

A bit expensive

Overpriced

Durability8%−0.05

Broke

Doesn't last

Broke after a month

Love

Ease Of Cleaning22%+0.89

Easy to wash

perfect for cleaning

Cleans well

Value For Money17%+1.12

Value for money

Great deal

Excellent value for money

Ease Of Use16%+1.53

Ease of Use

Makes life easier

Easy to hold

Quality-Overall10%−0.02

Great quality for money

It seems well made etc

Excellent product

Smell7%+0.51

Great smell

Nice fresh lemon scent

Smells fresh

Return

0.3% Return rate 22% Fixable by listing

Leak-Proof33%▃▇▆▆██

arrived leaking

leaked all over the box

spilled out everywhere

Advertised Vs Actual Product9%▂▃▃█▄▄

NOT as described

Not what's pictured

Misleading

Functionality-Overall9%██▄▄▅▄
Size-Overall8%▅▄█▄▄▄

more difficult to fit

Smaller than expected

bigger pack

Durability4%██▃▆▃▄

Broke

Doesn't last

Broke after a month

FAQ

Common Flash Speed Mop Refill Wipes questions

Answered from the same tracked data.