How competitive is the Noodles niche on Amazon United Kingdom?

22 brands and 151 sellers compete in Noodles on Amazon United Kingdom. The top 5 Noodles products take 37% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Noodles?

Noodles buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Noodles niche?

Noodles sells for £7.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.56–£24.41. The average incumbent carries 1,433 reviews — the moat a new listing must climb.

Noodles

Noodles shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Noodles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Noodles is a £1.7M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 61/100.

Noodles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.4% over the last 90 days and 9.2% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr400K

Search volume / yr-14.4%2.6M

Conversion rate9.2%

Avg price£7.30

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 151

Top-5 product click share37%

Open market32%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 55 products

Top Noodles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Indomie Mi Goreng Fried Instant Noodles 80 g (Pack of 40)

Price: £14.13
Rating: 4.5/5
Reviews: 7,759
Age: 15y ago

Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)

Price: £2.00
Rating: 4.6/5
Reviews: 545
Age: 1y ago

Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box

Price: £14.20
Rating: 4.6/5
Reviews: 354
Age: 1y ago

Indomie Chicken Noodles from Nigeria 70 g Pack of 40 (Packaging May Vary)

Price: £12.96
Rating: 4.5/5
Reviews: 2,748
Age: 7y ago

Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g

Price: £1.32
Rating: 4.4/5
Reviews: 214
Age: 6y ago

Newest

by launch date

Batchelors Super Noodles Chicken Multipack 360g

Price: £3.73
Rating: 4.5/5
Reviews: 18
Age: 12mo ago

Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)

Price: £2.00
Rating: 4.6/5
Reviews: 545
Age: 1y ago

Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box

Price: £14.20
Rating: 4.6/5
Reviews: 354
Age: 1y ago

NISSIN Spicy Flavoured Instant Noodles 100 g (10-Pack)

Price: £7.33
Rating: 4.8/5
Reviews: 122
Age: 1y ago

NISSIN Chicken Flavoured Instant Noodles 100 g (10-Pack)

Price: £6.67
Rating: 4.8/5
Reviews: 246
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

151

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

37%

Top 20: 70%

Open market

26%

Indomie27%
Batchelors12%
KOKA11%
NISSIN10%
Morrisons8%
Nongshim6%

Noodles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.6MCVR9.2%Products55Brands22Top 5 Brands68%OOS Rate2.6%Rating4.6★Reviews1,433Avg BSR#159

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Noodles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

noodles1.1M/yr -13.3%6.7% conv.
ramen289K/yr -20.5%3.1% conv.
instant noodles206K/yr -26.8%4.3% conv.
ramen noodles166K/yr -24.9%3.1% conv.
indomie noodles111K/yr -3.9%8.0% conv.
super noodles104K/yr -11.6%12.7% conv.
noodles multipack93K/yr -14.2%4.6% conv.
noodle85K/yr -18.2%3.5% conv.
packaged instant noodle snacks35K/yr +127.9%0.2% conv.
indomie61K/yr -17.5%6.8% conv.

What reviews say buyers love and hate about Noodles

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall34%

“Amazing Taste”

Value For Money18%

“Great value”

Quality-Overall9%

“Great product very pleased with purchase”

Flavor8%

“Nice flavour”

Cooking Instructions6%

“Easy preparation”

What buyers complain about

60% of reviews

Taste-Overall17%

“awful no taste”

Flavor11%

“Flavour a little weird”

Value For Money6%

“A bit overpriced”

Spiciness5%

“Turns out it was very hot”

Salt Content5%

“Insanely salty - almost painfully so”

Common Noodles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Noodles 61/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 55 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.