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Noodles

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -14.4% this quarter, so Noodles is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£1.7M/yr2.6M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
37%top-5 click share · 22 brands · 151 sellers

Flapen Score

Noodles against its category

The dotted line is the Grocery average. Past it, Noodles is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Noodles 2.6M times last year and spent an estimated £1.7M. The top 5 brands take 68% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
9.2%
Market size, estimated
£1.7Ma year
Peak month
January1.5× the quietest month
Top search term
noodles1.1M searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £0.56 to £24.41. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At £7.30 that is £22K to £29K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£0.56–£24.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #159 within Instant Meals & Sides. It carries 1,433 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#159in Instant Meals & Sides
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,433per listing
Listings tracked
55

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Noodles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£52K£105K£157K£209K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

151

Est. top-5 brand share

68%

Top 20: 99%

Est. top-5 click share

37%

Top 20: 70%

Open market

26%

  • Indomie27%
  • Batchelors12%
  • KOKA11%
  • NISSIN10%
  • Morrisons8%
  • Nongshim6%

Demand

Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Noodles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • noodles1.1M/yr
  • ramen289K/yr
  • instant noodles206K/yr
  • ramen noodles166K/yr
  • indomie noodles111K/yr
  • super noodles104K/yr
  • noodles multipack93K/yr
  • noodle85K/yr
  • packaged instant noodle snacks35K/yr
  • indomie61K/yr

Reviews and returns

What reviews say buyers love and hate about Noodles

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“awful no taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Noodles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data