noodles
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 2.6M searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,433.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.56–£24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, noodles is a £1.7M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
noodles market data
- Units sold / yr
- 300K–400K
- avg 3,000–4,000/product
- Revenue / yr
- £2.2M–£2.9M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 47%
- Out of stock
- 2.6%
- Avg brand age
- 57 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
151
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
37%
Top 20: 70%
Open market
26%
- Indomie27%
- Batchelors12%
- KOKA11%
- NISSIN10%
- Morrisons8%
- Nongshim6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top noodles search terms
- noodles1.1M/yr
- ramen289K/yr
- instant noodles206K/yr
- ramen noodles166K/yr
- indomie noodles111K/yr
- super noodles104K/yr
- noodles multipack93K/yr
- noodle85K/yr
- packaged instant noodle snacks35K/yr
- indomie61K/yr
Top noodles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Indomie Mi Goreng Fried Instant Noodles 80 g (Pack of 40)
Indomie£14.134.5★7,759 rev
Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)
KOKA£2.004.6★545 rev
Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box
Indomie£14.204.6★354 rev
Indomie Chicken Noodles from Nigeria 70 g Pack of 40 (Packaging May Vary)
Indomie£12.964.5★2,748 rev
Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g
MAGGI£1.324.4★214 rev
Newest
by launch date
Batchelors Super Noodles Chicken Multipack 360g
Batchelors£3.7318 rev
Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)
KOKA£2.00545 rev
Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box
Indomie£14.20354 rev
NISSIN Spicy Flavoured Instant Noodles 100 g (10-Pack)
NISSIN£7.33122 rev
NISSIN Chicken Flavoured Instant Noodles 100 g (10-Pack)
NISSIN£6.67246 rev
Trending
90-day click momentumBatchelors Super Noodles Chicken Multipack 360g
Batchelors£3.734.5★
Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g
MAGGI£1.324.4★
Morrisons Medium Egg Noodles 250g
Morrisons£1.104.5★
Gluten Free Ramen Noodles Plain ramen noodles. Restaurant grade. Gluten free pasta Japanese ramen Gluten Free Super noodles from brown rice 10 x 59g (10 Pack)
Real Naturals£17.214.7★
Nongshim Shin Ramyun 120g (Pack of 40)
Nongshim£24.334.6★
What buyers say about noodles
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Taste”
“Great value”
“Great product very pleased with purchase”
“Nice flavour”
“Easy preparation”
“Always a good stand by snack”
“These are really yummy with a lil bit of spice”
“These are advertised on the packets”
“Quick and easy”
“Ok texture,”
What buyers complain about
“awful no taste”
“Flavour a little weird”
“A bit overpriced”
“Turns out it was very hot”
“Insanely salty - almost painfully so”
“Absolutely no nutritional benefits”
“Not as pictured. not K-pop demon hunters”
“Too small”
“cheap brands are better”
“Thick noodles”
Common questions
- Is noodles profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 55 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the noodles niche?
- 22 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in noodles?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for noodles peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the noodles niche?
- Listings span £0.56–£24.41; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.