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Noodles

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -14.4% this quarter, so Noodles is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£1.7M/yr2.6M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
37%top-5 click share · 22 brands · 151 sellers

Flapen Score

Noodles against its category

The dotted line is the Grocery average. Past it, Noodles is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Noodles 2.6M times last year and spent an estimated £1.7M. The top 5 brands take 68% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
9.2%
Market size, estimated
£1.7Ma year
Peak month
January1.5× the quietest month
Top search term
noodles1.1M searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £0.56 to £24.41. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At £7.30 that is £22K to £29K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£0.56–£24.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #159 within Instant Meals & Sides. It carries 1,433 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#159in Instant Meals & Sides
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,433per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£52K£105K£157K£209K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

151

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

37%

Top 20: 70%

Open market

26%

  • Indomie27%
  • Batchelors12%
  • KOKA11%
  • NISSIN10%
  • Morrisons8%
  • Nongshim6%

Demand

Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • noodles1.1M/yr
  • ramen289K/yr
  • instant noodles206K/yr
  • ramen noodles166K/yr
  • indomie noodles111K/yr
  • super noodles104K/yr
  • noodles multipack93K/yr
  • noodle85K/yr
  • packaged instant noodle snacks35K/yr
  • indomie61K/yr

Reviews and returns

What reviews say buyers love and hate about Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.27

awful no taste

Different taste

The taste has changed

Flavor11%−0.06

Flavour a little weird

not as flavoursome as some other that I have tried

not loads of flavour

Value For Money6%+0.95

A bit overpriced

a little pricey

An absolute waste of money

Spiciness5%+0.38

Turns out it was very hot

rellay wanted spicy

make them less spicy

Salt Content5%−0.04

Insanely salty - almost painfully so

slightly salty

Quite Salty

Love

Taste-Overall34%+2.27

Amazing Taste

Delicious snack

Taste best when its fresh

Value For Money18%+0.95

Great value

Good for the price

Excellent value

Quality-Overall9%−0.03

Great product very pleased with purchase

Quality food

Excellent product

Flavor8%−0.06

Nice flavour

Really enjoyed this definitely authentic flavours

Good range of different flavours

Cooking Instructions6%+0.59

Easy preparation

They cook easily

easy for cooking

FAQ

Common Noodles questions

Answered from the same tracked data.