Noodles
MaybeReturns run at only 0.0% of orders. But demand is soft, at -14.4% this quarter, so Noodles is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £1.7M/yr2.6M searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 37%top-5 click share · 22 brands · 151 sellers
Flapen Score
Noodles against its category
The dotted line is the Grocery average. Past it, Noodles is stronger. Inside it, weaker.
Market
The Noodles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Noodles 2.6M times last year and spent an estimated £1.7M. The top 5 brands take 68% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £1.7Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- noodles1.1M searches a year
02 · Price
A sale here is worth £7.30.
Listings sell for £7.30 on average, from £0.56 to £24.41. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At £7.30 that is £22K to £29K a year per listing.
- Average price
- £7.30under the $15 to $100 sweet spot
- Price range
- £0.56–£24.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #159 within Instant Meals & Sides. It carries 1,433 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 89%
- Out of stock, average day
- 2.6%
- Average rank
- #159in Instant Meals & Sides
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,433per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Noodles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Indomie Mi Goreng Fried Instant Noodles 80 g (Pack of 40)
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 7,759
- Age
- 15y ago

Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 1y ago

Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box
- Price
- £14.20
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Indomie Chicken Noodles from Nigeria 70 g Pack of 40 (Packaging May Vary)
- Price
- £12.96
- Rating
- 4.5/5
- Reviews
- 2,748
- Age
- 7y ago

Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 6y ago
Trending
90-day click momentum
Batchelors Super Noodles Chicken Multipack 360g
- Price
- £3.73
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 12mo ago

Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 6y ago

Morrisons Medium Egg Noodles 250g
- Price
- £1.10
- Rating
- 4.5/5
- Reviews
- 1,164
- Age
- 7y ago

Gluten Free Ramen Noodles Plain ramen noodles. Restaurant grade. Gluten free pasta Japanese ramen Gluten Free Super noodles from brown rice 10 x 59g (10 Pack)
- Price
- £17.21
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 2y ago

Nongshim Shin Ramyun 120g (Pack of 40)
- Price
- £24.33
- Rating
- 4.6/5
- Reviews
- 5,580
- Age
- 11y ago
Newest
by launch date
Batchelors Super Noodles Chicken Multipack 360g
- Price
- £3.73
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 12mo ago

Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 1y ago

Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box
- Price
- £14.20
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

NISSIN Spicy Flavoured Instant Noodles 100 g (10-Pack)
- Price
- £7.33
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 1y ago

NISSIN Chicken Flavoured Instant Noodles 100 g (10-Pack)
- Price
- £6.67
- Rating
- 4.8/5
- Reviews
- 246
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
22 flat
Sellers
151
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
37%
Top 20: 70%
Open market
26%
- Indomie27%
- Batchelors12%
- KOKA11%
- NISSIN10%
- Morrisons8%
- Nongshim6%
Demand
Noodles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Noodles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- noodles1.1M/yr
- ramen289K/yr
- instant noodles206K/yr
- ramen noodles166K/yr
- indomie noodles111K/yr
- super noodles104K/yr
- noodles multipack93K/yr
- noodle85K/yr
- packaged instant noodle snacks35K/yr
- indomie61K/yr
Reviews and returns
What reviews say buyers love and hate about Noodles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
awful no taste
Different taste
The taste has changed
Flavour a little weird
not as flavoursome as some other that I have tried
not loads of flavour
A bit overpriced
a little pricey
An absolute waste of money
Turns out it was very hot
rellay wanted spicy
make them less spicy
Insanely salty - almost painfully so
slightly salty
Quite Salty
Love
Amazing Taste
Delicious snack
Taste best when its fresh
Great value
Good for the price
Excellent value
Great product very pleased with purchase
Quality food
Excellent product
Nice flavour
Really enjoyed this definitely authentic flavours
Good range of different flavours
Easy preparation
They cook easily
easy for cooking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noodles questions
Answered from the same tracked data.









