Is Ecig profitable to sell on Amazon United Kingdom?

Flapen scores Ecig 56 out of 100 on Amazon United Kingdom, a Maybe. Shoppers spend £212K a year across 36 tracked products. Amazon counts 4 of the 7 products launched in the last year as successful launches. Search demand grew +4.7% in the last 90 days.

How competitive is the Ecig niche on Amazon United Kingdom?

7 brands and 44 sellers compete in Ecig on Amazon United Kingdom. The top 5 Ecig products take 42% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Ecig?

Ecig buyers on Amazon United Kingdom complain most about Leak-Proof, Durability, and Charging. Returns run at 0.7% of orders.

When does demand for Ecig peak?

Search demand for Ecig on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Ecig niche?

Ecig sells for £12.10 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £6.79 to £27.18. The average product has 208 reviews, the count a new listing must catch up to.

Ecig

Maybe

The products selling today average only 3.8★. But the top 5 brands take 98% of clicks, so Ecig is a Maybe.

Filters Quality Gap

Flapen Score: 56
56 / 100Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size: £212K/yr470K searches / yr
90-day growth: +4.7%search demand this quarter
Competition: 42%top-5 click share · 7 brands · 44 sellers

Flapen Score

Ecig against its category

The dotted line is the Electronics & Photo average. Past it, Ecig is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Ecig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ecig 470K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months: 470K
Growth, 90 days vs prior 90: +4.7%
Conversion, latest week: 3.7%
Market size, estimated: £212Ka year
Peak month: September1.8× the quietest month
Top search term: vaporesso xros mini100K searches a year

02 · Price

A sale here is worth £12.10.

Listings sell for £12.10 on average, from £6.79 to £27.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.10 that is £3K to £6K a year per listing.

Average price: £12.10under the $15 to $100 sweet spot
Price range: £6.79–£27.18
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: £3K–£6K
Returns: 0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 208 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings: 0%
Prime listings: 97%
Out of stock, average day: 2.7%
Average rank: #0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating: 3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews: 208per listing
Listings tracked: 36

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Ecig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Top sellers

by 90-day click share

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Price: £8.54
Rating: 4.0/5
Reviews: 31
Age: 4mo ago

VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid

Price: £11.52
Rating: 3.7/5
Reviews: 316
Age: 2y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Navy Blue] Refillable

Price: £8.99
Rating: 3.8/5
Reviews: 55
Age: 1y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Lilac Purple] Refillable

Price: £9.38
Rating: 3.9/5
Reviews: 48
Age: 2y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Sky Blue] Refillable

Price: £8.97
Rating: 3.3/5
Reviews: 72
Age: 1y ago

Newest

by launch date

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Price: £8.54
Rating: 4.0/5
Reviews: 31
Age: 4mo ago

Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)

Price: £8.45
Rating: 3.2/5
Reviews: 9
Age: 7mo ago

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Price: £18.00
Rating: 4.0/5
Reviews: 118
Age: 8mo ago

Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine

Price: £18.70
Rating: 3.9/5
Reviews: 119
Age: 10mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Price: £7.96
Rating: 3.6/5
Reviews: 85
Age: 10mo ago

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

VAPORESSO55%
Survival Boyz38%
vaporr3%
INNOKIN1%
Kingston E-Liquids1%
TILLELOT1%
Open — no brand owns it (1 brand, 1%)

Demand

Ecig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Ecig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vaporesso xros mini100K/yr +43.0%5.5% conv.
ecig135K/yr -9.1%1.1% conv.
vaporesso mini63K/yr +5.1%4.2% conv.
vaporesso pink36K/yr +3.1%2.4% conv.
e cig51K/yr -14.9%0.7% conv.
ecigs31K/yr -17.0%0.9% conv.
pink vaporesso16K/yr +5.4%2.8% conv.
e cigs21K/yr -10.2%0.5% conv.
xros mini10K/yr +14.4%4.2% conv.
e-cigs6K/yr -29.2%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Ecig

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof28%

They leak

Leaked everywhere

Leaks

Durability12%−0.13

breaks after first use

Broke after a couple of days

broke both times

Charging11%−0.05

Stopped charging

Battery wont charge

wont now hold a charge

Functionality-Overall11%−0.12

Doesn't work properly

Didnt work

wont do anything

Quality-Overall7%+1.38

Bad quality

it seems down to poor quality of some pods

already the button is popping out one side so build quality questionable

Love

Quality-Overall22%+1.38

Product worked really well

Excellent product

seems reasonable well made

Value For Money21%+1.46

Good price

Excellent value for money

Great value for money

Ease Of Use7%+0.34

Very easy to use

Easy to use and fill

Easy to replace

Charging6%−0.05

charging very fast

Great very compact holds charge

charges quickly too

Battery Life6%+0.09

Battery life is good

Charges quick and battery last for ages

battery seems to last well

Return

0.7% Return rate 6% Fixable by listing

Functionality-Overall29%█▇█▆▇▆

Doesn't work properly

Didnt work

wont do anything

Charging22%▆█▇▇██

Stopped charging

Battery wont charge

wont now hold a charge

Leak-Proof16%▇▇██▆█

They leak

Leaked everywhere

Leaks

Defective Material/Parts7%▇█▅▆▅▆

Size-Overall5%▆▆▄█▆▇

Keep looking

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FAQ

Common Ecig questions

Answered from the same tracked data.

Categories

Ecig against its category

The Ecig market on Amazon at a glance

3.7% of searches ended in a purchase last week.

A sale here is worth £12.10.

The bar here is low.

Amazon counts 4 of last year's 7 launches as successful.

Top Ecig products & what they sell for

Top sellers

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid

VAPORESSO XROS 3 Mini Pod Vape Kit [Navy Blue] Refillable

VAPORESSO XROS 3 Mini Pod Vape Kit [Lilac Purple] Refillable

VAPORESSO XROS 3 Mini Pod Vape Kit [Sky Blue] Refillable

Trending

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Vaporesso XROS 5 Vape Kit [Opal Pink] 1500mAh Mega Battery Fast Charge in 20 Min Anti-Leak Tech 0.88 Display Includes 2 Pods (0.6 + 0.8) 14 Available Colours No Nicotine

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

VAPORESSO XROS 5 Mini Pod Kit [Pastel Crystal]

Vaporesso Xros 4 Vape Kit [Pastel Pallette] - [10 COLOURS] - 1000mAh Battery 2A Fast Charge (30 Min) 30W Output Triple Power Levels Anti-Leak - Works with XROS Pods - No Nicotine

Newest

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Competition: brands, sellers & click share

Ecig search demand

Top Ecig search terms shoppers use

What reviews say buyers love and hate about Ecig

Complain

Love

Return

Related niches

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Magsafe Charger

Wireless Power Bank

Spy Camera

Solar Power Bank

Best Flapen score

Hose Pipe

Fly Zapper

Dog Cooling Mats

Ceiling Fan

Water Gun

Common Ecig questions