How competitive is the Ecig niche on Amazon United Kingdom?

7 brands and 44 sellers compete in Ecig on Amazon United Kingdom. The top 5 Ecig products take 42% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Ecig?

Ecig buyers on Amazon United Kingdom complain most about Leak-Proof, Durability, Charging, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Ecig niche?

Ecig sells for £12.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.79–£27.18. The average incumbent carries 208 reviews — the moat a new listing must climb.

Ecig

Ecig shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Quality Gap

Flapen Score

Worth a look

This niche Category average

Is Ecig profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ecig is a £212K/yr Amazon United Kingdom market (470K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 56/100.

Ecig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.7% over the last 90 days and 3.7% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr15K

Search volume / yr+4.7%470K

Conversion rate3.7%

Avg price£12.10

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 44

Top-5 product click share42%

Open market2%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 36 products

Top Ecig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Price: £8.54
Rating: 4.0/5
Reviews: 31
Age: 4mo ago

VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid

Price: £11.52
Rating: 3.7/5
Reviews: 316
Age: 2y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Navy Blue] Refillable

Price: £8.99
Rating: 3.8/5
Reviews: 55
Age: 1y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Lilac Purple] Refillable

Price: £9.38
Rating: 3.9/5
Reviews: 48
Age: 2y ago

VAPORESSO XROS 3 Mini Pod Vape Kit [Sky Blue] Refillable

Price: £8.97
Rating: 3.3/5
Reviews: 72
Age: 1y ago

Newest

by launch date

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Price: £8.54
Rating: 4.0/5
Reviews: 31
Age: 4mo ago

Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)

Price: £8.45
Rating: 3.2/5
Reviews: 9
Age: 7mo ago

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Price: £18.00
Rating: 4.0/5
Reviews: 118
Age: 8mo ago

Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine

Price: £18.70
Rating: 3.9/5
Reviews: 119
Age: 10mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Price: £7.96
Rating: 3.6/5
Reviews: 85
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

VAPORESSO55%
Survival Boyz38%
vaporr3%
INNOKIN1%
Kingston E-Liquids1%
TILLELOT1%
Open — no brand owns it (1 brand, 1%)

Ecig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume470KCVR3.7%Products36Brands7Top 5 Brands98%OOS Rate2.7%Rating3.8★Reviews208Avg BSR#0

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Top Ecig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vaporesso xros mini100K/yr +43.0%5.5% conv.
ecig135K/yr -9.1%1.1% conv.
vaporesso mini63K/yr +5.1%4.2% conv.
vaporesso pink36K/yr +3.1%2.4% conv.
e cig51K/yr -14.9%0.7% conv.
ecigs31K/yr -17.0%0.9% conv.
pink vaporesso16K/yr +5.4%2.8% conv.
e cigs21K/yr -10.2%0.5% conv.
xros mini10K/yr +14.4%4.2% conv.
e-cigs6K/yr -29.2%0.0% conv.

What reviews say buyers love and hate about Ecig

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall22%

“Product worked really well”

Value For Money21%

“Good price”

Ease Of Use7%

“Very easy to use”

Charging6%

“charging very fast”

Battery Life6%

“Battery life is good”

What buyers complain about

83% of reviews

Leak-Proof28%

“They leak”

Durability12%

“breaks after first use”

Charging11%

“Stopped charging”

Functionality-Overall11%

“Doesn't work properly”

Quality-Overall7%

“Bad quality”

Ecig return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

29%

2Charging

22%

3Leak-Proof

16%

4Defective Material/Parts

5Size-Overall

Common Ecig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ecig 56/100 on Amazon United Kingdom — Worth a look. The niche generates £212K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.

Search demand for Ecig on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 1.8× the quietest.

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All tracked niches

Categories

Ecig

Flapen Score

Is Ecig profitable on Amazon?

Ecig: the Amazon niche in one read

Top Ecig products & what they sell for

Top sellers

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid

VAPORESSO XROS 3 Mini Pod Vape Kit [Navy Blue] Refillable

VAPORESSO XROS 3 Mini Pod Vape Kit [Lilac Purple] Refillable

VAPORESSO XROS 3 Mini Pod Vape Kit [Sky Blue] Refillable

Trending

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Vaporesso XROS 5 Vape Kit [Opal Pink] 1500mAh Mega Battery Fast Charge in 20 Min Anti-Leak Tech 0.88 Display Includes 2 Pods (0.6 + 0.8) 14 Available Colours No Nicotine

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

VAPORESSO XROS 5 Mini Pod Kit [Pastel Crystal]

Vaporesso Xros 4 Vape Kit [Pastel Pallette] - [10 COLOURS] - 1000mAh Battery 2A Fast Charge (30 Min) 30W Output Triple Power Levels Anti-Leak - Works with XROS Pods - No Nicotine

Newest

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Competition: brands, sellers & click share

Ecig demand & seasonality

Top Ecig search terms shoppers use

What reviews say buyers love and hate about Ecig

What buyers love

What buyers complain about

Ecig return rate & reasons

Common Ecig questions

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