Ecig

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months

470K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

3.7%

Market size, estimated

£212Ka year

Peak month

September1.8× the quietest month

Top search term

vaporesso xros mini100K searches a year

Listings sell for £12.10 on average, from £6.79 to £27.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.10 that is £3K to £6K a year per listing.

Average price

£12.10under the $15 to $100 sweet spot

Price range

£6.79–£27.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 208 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

97%

Out of stock, average day

2.7%

Average rank

#0in E-Cigarettes, E-Shisha & Heat-Not-Burn

Average rating

3.84 starsAmazon United Kingdom average 4.36 stars

Average reviews

208per listing

Listings tracked

36

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months