Rugged Smartphone

Shoppers searched for this 746K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £825K a year.

Searches, last 12 months

746K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

0.6%

Market size, estimated

£825Ka year

Peak month

November1.3× the quietest month

Top search term

rugged smartphone130K searches a year

Listings sell for £184.25 on average, from £39.34 to £675.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £184.25 that is £0 to £18K a year per listing.

Average price

£184.25above the $15 to $100 sweet spot

Price range

£39.34–£675.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£18K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 52.0% of listings are out of stock. The average listing ranks #884 within Mobile Phones & Smartphones. It carries 66 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

52.0%

Average rank

#884in Mobile Phones & Smartphones

Average rating

3.99 starsAmazon United Kingdom average 4.36 stars

Average reviews

66per listing

Listings tracked

106

76 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

76

Successful launches

41Amazon's first-year sales bar

Average brand age

23 months