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Data Only Sim Card

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Data Only Sim Card is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 1,488 Electronics & Photo niches · +14 vs the category median of 44
Market size
£476K/yr335K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
43%top-5 click share · 11 brands · 15 sellers

Flapen Score

Data Only Sim Card against its category

The dotted line is the Electronics & Photo average. Past it, Data Only Sim Card is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Data Only Sim Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Data Only Sim Card 335K times last year and spent an estimated £476K. The top 5 brands take 94% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
2.6%
Market size, estimated
£476Ka year
Peak month
March1.4× the quietest month
Top search term
data only sim card82K searches a year

02 · Price

A sale here is worth £54.03.

Listings sell for £54.03 on average, from £0.42 to £215.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £54.03 that is £5K to £14K a year per listing.

Average price
£54.03inside the $15 to $100 sweet spot
Price range
£0.42–£215.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #21 within SIM Cards. It carries 303 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
25.7%
Average rank
#21in SIM Cards
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Data Only Sim Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

4%

  • Scancom57%
  • Lebara18%
  • EE11%
  • 36%
  • Sims4Travel3%
  • LycaMobile1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Data Only Sim Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Data Only Sim Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • data only sim card82K/yr
  • unlimited data sim45K/yr
  • data sim43K/yr
  • scancom23K/yr
  • data only sim card for mobile wifi16K/yr
  • unlimited data sim card uk19K/yr
  • data sim card preloaded 12 months6K/yr
  • preloaded data sim no expiry10K/yr
  • data only sim9K/yr
  • data sim card uk16K/yr

Reviews and returns

What reviews say buyers love and hate about Data Only Sim Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.33

Not working properly

Not working as advertised

Didnt work

Sim Card/Tray Issues13%−0.25

Rubbish sim card

JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD

Sim stops working

Connectivity-Overall13%

have been unable to get a connection

No connection

Limited connection

Value For Money12%+3.46

Overpriced

ignore the half price

Its not a bargain

Advertised Vs Actual Product8%−0.04

Not as described

False Advertising

False information

Love

Value For Money40%+3.46

Excellent value

Excellent value for money

Great buy

Connectivity-Overall9%

It connects really quick

Strong connection

The connectivity was super fast

Advertised Vs Actual Product8%−0.04

As Advertised

Works as expected

Exactly what I needed

Signal Strength7%+0.21

good signal

Strong WiFi signal

good signal strength

Quality-Overall7%+0.40

satisfied with all

Good performance

Good quality

Return

0.1% Return rate 0% Fixable by listing

Sim Card/Tray Issues50%█▁▁▁▁▁

Rubbish sim card

JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD

Sim stops working

Vibration/Speed Control25%▁▁▁▁█▁
Value For Money25%▁▁▁▁█▁

Overpriced

ignore the half price

Its not a bargain

FAQ

Common Data Only Sim Card questions

Answered from the same tracked data.