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Air Tag Android

Pass

Air Tag Android scores 71 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +22.8% this quarter, and returns run at 1.0% of orders.

Flapen Score
71
71 / 100
Top 1% of 1,488 Electronics & Photo niches · +27 vs the category median of 44
Market size
£1.2M/yr958K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
44%top-5 click share · 18 brands · 72 sellers

Flapen Score

Air Tag Android against its category

The dotted line is the Electronics & Photo average. Past it, Air Tag Android is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Tag Android market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Tag Android 958K times last year and spent an estimated £1.2M. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
6.2%
Market size, estimated
£1.2Ma year
Peak month
December2.1× the quietest month
Top search term
air tags-2 pack202K searches a year

02 · Price

A sale here is worth £19.49.

Listings sell for £19.49 on average, from £6.82 to £76.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £19.49 that is £24K to £29K a year per listing.

Average price
£19.49inside the $15 to $100 sweet spot
Price range
£6.82–£76.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£24K–£29K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #49 within GPS, Finders & Accessories. It carries 3,163 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
24.4%
Average rank
#49in GPS, Finders & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,163per listing
Listings tracked
33

04 · Newcomers

Amazon counts 19 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
19Amazon's first-year sales bar
Average brand age
25 months

Products

Top Air Tag Android products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£93K£140K£186K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

72

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

26%

  • Apple29%
  • HH-Tech12%
  • UGREEN9%
  • ATUVOS8%
  • aowoka8%
  • CYBERDOT7%

Demand

Air Tag Android search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Air Tag Android search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air tags-2 pack202K/yr
  • tracker tag163K/yr
  • air tags-4 pack126K/yr
  • item finders94K/yr
  • luggage tracker41K/yr
  • airtags 4 pack48K/yr
  • smart tag44K/yr
  • luggage tracker for suitcases29K/yr
  • tracking tag35K/yr
  • apple air tags-4 pack27K/yr

Reviews and returns

What reviews say buyers love and hate about Air Tag Android

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.19

Didn't work

Doesnt work very well

Did not work as described

Battery Life8%−0.05

Poor Battery life

Low battery life

Short battery life

GPS8%−0.03

not GPS as stated

Location accuracy questionable

Not great for seeing the exact location

Connectivity-Overall8%−0.05

Doesnt work or connect

Cant connect

Constantly losing connection

Compatibility-Overall7%−0.03

Not compatible

Couldn't pair so returned

Not pairing with my iphone

Love

Quality-Overall17%+1.24

Reliable product

The build quality feels solid

Fabulous product

Value For Money16%+1.01

Fantastic for the price

Excellent value

Reasonable price

Assembly/Installation12%+1.01

Easy to install

Quick set up

Easy set up

Ease Of Use8%+0.58

Easy to operate

Ease of use

Very handy

GPS8%−0.03

Superb trackers

The tracking is accurate

Effective tracker

Return

1.0% Return rate 6% Fixable by listing

Compatibility-Overall26%▇▇████

Not compatible

Couldn't pair so returned

Not pairing with my iphone

Functionality-Overall22%▆▇██▇▇

Didn't work

Doesnt work very well

Did not work as described

Connectivity-Overall21%█▆▆▇▇▇

Doesnt work or connect

Cant connect

Constantly losing connection

GPS5%▇█▄█▇▇

not GPS as stated

Location accuracy questionable

Not great for seeing the exact location

Range4%▆█▅▆▅▇

Short distance

Poor range

Short range

FAQ

Common Air Tag Android questions

Answered from the same tracked data.