Vape

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

1.4%

Market size, estimated

£1.2Ma year

Peak month

December1.4× the quietest month

Top search term

vape3.4M searches a year

Listings sell for £13.96 on average, from £5.28 to £27.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price

£13.96under the $15 to $100 sweet spot

Price range

£5.28–£27.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£14K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 229 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#0in E-Cigarettes, E-Shisha & Heat-Not-Burn

Average rating

3.81 starsAmazon United Kingdom average 4.36 stars

Average reviews

229per listing

Listings tracked

43

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

52 months