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Vape

Vape shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Quality Gap

Flapen Score

60
Worth a look
Market size 82Growth 22Conversion 18Competition 80Returns 95Price range 56Avg price 66Brand share 8Review moat 89Quality gap 97
This niche Category average

Is Vape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vape is a £1.2M/yr Amazon United Kingdom market (6.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 60/100.

Vape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.0% over the last 90 days and 1.4% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr80K
Search volume / yr-7.0%6.2M
Conversion rate1.4%
Avg price£13.96

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers9 · 32
Top-5 product click share35%
Open market3%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement0%
New entrants (1y)16· 8 succeeded
Avg rating3.8★
Avg reviews229

Top Vape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Price
£17.97
Rating
4.0/5
Reviews
118
Age
8mo ago
Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Price
£18.00
Rating
4.0/5
Reviews
118
Age
8mo ago
Oxva Xlim Go Pod Kit [Light Brown] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine

Oxva Xlim Go Pod Kit [Light Brown] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine

Price
£8.02
Rating
4.0/5
Reviews
378
Age
1y ago
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine

Price
£7.96
Rating
3.6/5
Reviews
85
Age
10mo ago
Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Price
£6.03
Rating
4.0/5
Reviews
26
Age
4mo ago

Trending

90-day click momentum
Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Price
£6.03
Rating
4.0/5
Reviews
26
Age
4mo ago
Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Price
£17.97
Rating
4.0/5
Reviews
118
Age
8mo ago
Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Price
£6.02
Rating
4.3/5
Reviews
33
Age
3mo ago
Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Price
£18.84
Rating
3.9/5
Reviews
88
Age
5mo ago
Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Price
£18.99
Rating
3.8/5
Reviews
76
Age
5mo ago

Newest

by launch date
Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Price
£6.02
Rating
4.3/5
Reviews
33
Age
3mo ago
Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)

Price
£6.03
Rating
4.0/5
Reviews
26
Age
4mo ago
Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Price
£18.99
Rating
3.8/5
Reviews
76
Age
5mo ago
Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine

Price
£18.84
Rating
3.9/5
Reviews
88
Age
5mo ago
Oxva Xlim Classic Edition Vape Kit [Orange Silver] - Available in 10 colours - 2A Fast Charge 1000mAh Battery 30W 0.42 OLED Screen - Compatible with Xlim Series Pod - No Nicotine

Oxva Xlim Classic Edition Vape Kit [Orange Silver] - Available in 10 colours - 2A Fast Charge 1000mAh Battery 30W 0.42 OLED Screen - Compatible with Xlim Series Pod - No Nicotine

Price
£10.04
Rating
3.8/5
Reviews
48
Age
5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£25K£50K£75K£100K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

35%

Top 20: 84%

Open market

2%

  • Survival Boyz65%
  • VAPORESSO16%
  • vaporr8%
  • INNOKIN4%
  • SMOK3%
  • VOW Vapers1%
  • Open — no brand owns it (3 brands, 2%)

Vape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.2MCVR1.4%Products43Brands9Top 5 Brands97%OOS Rate11.2%Rating3.8★Reviews229Avg BSR#0
175K125KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Vape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vape3.4M/yr
  • vapes1.5M/yr
  • vape kit310K/yr
  • vape kits139K/yr
  • ecig135K/yr
  • e cigarette164K/yr
  • ecigs full kit85K/yr
  • e-cigarettes66K/yr
  • rechargeable vape72K/yr
  • e cig51K/yr

What reviews say buyers love and hate about Vape

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Value For Money20%

“Excellent value for money”

Quality-Overall16%

“The build quality feels premium”

Ease Of Use9%

“Easy to use”

Charging9%

“Great very compact holds charge”

Battery Life7%

“battery seems to last well”

What buyers complain about

82% of reviews
Leak-Proof18%

“They leak”

Charging16%

“Stopped charging”

Functionality-Overall14%

“Doesn't work properly”

Durability13%

“Broke after a couple of days”

Battery Life7%

“Poor battery life”

Vape return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Charging
24%
3Leak-Proof
15%
4Defective Material/Parts
9%
5Durability
3%

Common Vape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vape 60/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 43 tracked products. 8 of 16 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.
Search demand for Vape on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.