Vape

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

1.4%

Market size, estimated

£1.2Ma year

Peak month

December1.4× the quietest month

Top search term

vape3.4M searches a year

Listings sell for £13.96 on average, from £5.28 to £27.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price

£13.96under the $15 to $100 sweet spot

Price range

£5.28–£27.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£14K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 229 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#0in E-Cigarettes, E-Shisha & Heat-Not-Burn

Average rating

3.81 starsAmazon United Kingdom average 4.36 stars

Average reviews

229per listing

Listings tracked

43

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

52 months