samsung phone
Launch itA $16.7M/yr market growing +1.0% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible£16.7M£16.7M/yr · 15.6M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good519.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£129.14avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.89–£878.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, samsung phone is a £16.7M/yr Amazon United Kingdom market (15.6M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
samsung phone market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £12.9M–£16.1M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 48%
- Out of stock
- 6.2%
- Avg brand age
- 32 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
299
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 70%
Open market
7%
- Samsung68%
- Nokia7%
- Motorola7%
- HONOR6%
- Generic4%
- Google1%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top samsung phone search terms
- samsung phone3.0M/yr
- mobile phones2.5M/yr
- samsung1.7M/yr
- phone1.5M/yr
- sim-free & unlocked mobile phones1.1M/yr
- motorola phone533K/yr
- android phones544K/yr
- mobile phone505K/yr
- phones459K/yr
- smart phone426K/yr
Top samsung phone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Blue Black 3 Year Manufacturer Extended Warranty (UK Version)
Samsung£95.254.5★959 rev
Samsung Galaxy A16 128 Black
Samsung£92.154.5★1,469 rev
Samsung Galaxy A17 6.7 FHD+ MediaTek 4GB RAM 128GB Storage Dual-SIM Android Sma
Samsung£123.674.4★869 rev
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Grey 3 Year Manufacturer Extended Warranty (UK Version)
Samsung£95.834.5★959 rev
Samsung Galaxy A17 5G AI Smartphone Slim 7.5mm Frame Large Screen 50MP Camera 128GB Storage 4GB Memory 5000 mAh Battery Black 3 Year Extended Warranty (UK Version)
Samsung£138.644.4★513 rev
Newest
by launch date
Samsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
Samsung£120.83233 rev
HONOR X5c Plus MediaTek Helio G81 4GB RAM 64GB ROM Smartphone
HONOR£53.62346 rev
HONOR X5c Plus Unlocked Smartphone 6.74 90Hz Vivid Display 64GB Storage 5130mAh Long-Lasting Battery 50MP Dual Camera Octa-Core Processor Dual SIM Android 15 Black (UK Warranty)
HONOR£55.39346 rev
Samsung Galaxy A17 4G Ai (128GB + 4GB) Black CPU Speed 2.2GHz 2GHz Size (Main_Display) 169.1mm (6.7 Full Rectangle) / 164.5mm (6.5 Rounded Corners) USB Type-C
Samsung£103.48183 rev
Global Unlocked New Android 3G Smartphone 5.2 Cellphone Dual SIM - Entry-Level Phone for Calls & Light Apps
Generic£37.9381 rev
Trending
90-day click momentumSamsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
Samsung£120.834.4★
Samsung Galaxy A26 5g Black - 8 + 256gb - 6 7 Super Amoled Fhd+
Samsung£193.574.4★
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Green 3 Year Manufacturer Extended Warranty (UK Version)
Samsung£101.464.5★
Motorola Moto G86 Dual-SIM 256GB ROM + 8GB RAM (GSM Only | No CDMA) Factory Unlocked 5G Smartphone (Pantone Spellbound) - International Version
Motorola£155.824.3★
Samsung Galaxy A56 5G Smartphone 128GB Graphite
Samsung£229.234.7★
What buyers say about samsung phone
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“The phone itself is excellent quality”
“Easy to operate”
“As described”
“Good battery”
“Once set up I was very happy with it”
“Great phone with great camera”
“Handy phone”
“Looks brand new”
“The screen is clear”
What buyers complain about
“Awful quality”
“Take bit longer to charge”
“battery doesn't last long”
“Not working”
“junk software”
“Short lived”
“The phone has no good connection”
“bad performance”
“For the price it's unbeatable”
“too many issues setting up”
Top return reasons
Common questions
- Is samsung phone profitable to sell on Amazon United Kingdom?
- The niche generates £16.7M/yr across 54 tracked products. 22 of 22 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Launch it (58/100).
- How competitive is the samsung phone niche?
- 15 brands and 299 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in samsung phone?
- Top complaints mined from reviews: Quality-Overall, Charging, Battery Life. The return rate is 1.3%.
- When does demand for samsung phone peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the samsung phone niche?
- Listings span £5.89–£878.40; the average listing price is £129.14 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.