Samsung Phone
MaybeShoppers spend an estimated $16.7M a year here. But buyers convert on only 0.8% of searches, so Samsung Phone is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 1,488 Electronics & Photo niches · +14 vs the category median of 4458
- Market size
- £16.7M/yr15.6M searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 299 sellers
Flapen Score
Samsung Phone against its category
The dotted line is the Electronics & Photo average. Past it, Samsung Phone is stronger. Inside it, weaker.
Market
The Samsung Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Samsung Phone 15.6M times last year and spent an estimated £16.7M. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 15.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16.7M a year.
- Searches, last 12 months
- 15.6M
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £16.7Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- samsung phone3.0M searches a year
02 · Price
A sale here is worth £129.14.
Listings sell for £129.14 on average, from £5.89 to £878.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £129.14 that is £258K to £323K a year per listing.
- Average price
- £129.14above the $15 to $100 sweet spot
- Price range
- £5.89–£878.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £258K–£323K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #84 within Mobile Phones & Smartphones. It carries 519 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 91%
- Out of stock, average day
- 6.2%
- Average rank
- #84in Mobile Phones & Smartphones
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 519per listing
- Listings tracked
- 54
04 · Newcomers
22 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Samsung Phone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Blue Black 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £95.25
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Samsung Galaxy A16 128 Black
- Price
- £92.15
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 1y ago
Samsung Galaxy A17 6.7 FHD+ MediaTek 4GB RAM 128GB Storage Dual-SIM Android Sma
- Price
- £123.67
- Rating
- 4.4/5
- Reviews
- 869
- Age
- 1y ago
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Grey 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £95.83
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Samsung Galaxy A17 5G AI Smartphone Slim 7.5mm Frame Large Screen 50MP Camera 128GB Storage 4GB Memory 5000 mAh Battery Black 3 Year Extended Warranty (UK Version)
- Price
- £138.64
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Samsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
- Price
- £120.83
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 5mo ago
Samsung Galaxy A26 5g Black - 8 + 256gb - 6 7 Super Amoled Fhd+
- Price
- £193.57
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 1y ago
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Green 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £101.46
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Motorola Moto G86 Dual-SIM 256GB ROM + 8GB RAM (GSM Only | No CDMA) Factory Unlocked 5G Smartphone (Pantone Spellbound) - International Version
- Price
- £155.82
- Rating
- 4.3/5
- Reviews
- 814
- Age
- 1y ago
Samsung Galaxy A56 5G Smartphone 128GB Graphite
- Price
- £229.23
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch dateSamsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
- Price
- £120.83
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 5mo ago
HONOR X5c Plus MediaTek Helio G81 4GB RAM 64GB ROM Smartphone
- Price
- £53.62
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 9mo ago
HONOR X5c Plus Unlocked Smartphone 6.74 90Hz Vivid Display 64GB Storage 5130mAh Long-Lasting Battery 50MP Dual Camera Octa-Core Processor Dual SIM Android 15 Black (UK Warranty)
- Price
- £55.39
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 9mo ago
Samsung Galaxy A17 4G Ai (128GB + 4GB) Black CPU Speed 2.2GHz 2GHz Size (Main_Display) 169.1mm (6.7 Full Rectangle) / 164.5mm (6.5 Rounded Corners) USB Type-C
- Price
- £103.48
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 9mo ago
Global Unlocked New Android 3G Smartphone 5.2 Cellphone Dual SIM - Entry-Level Phone for Calls & Light Apps
- Price
- £37.93
- Rating
- 3.0/5
- Reviews
- 81
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
299
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 70%
Open market
7%
- Samsung68%
- Nokia7%
- Motorola7%
- HONOR6%
- Generic4%
- Google1%
- Open — no brand owns it (9 brands, 7%)
Demand
Samsung Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Samsung Phone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- samsung phone3.0M/yr
- mobile phones2.5M/yr
- samsung1.7M/yr
- phone1.5M/yr
- sim-free & unlocked mobile phones1.1M/yr
- motorola phone533K/yr
- android phones544K/yr
- mobile phone505K/yr
- phones459K/yr
- smart phone426K/yr
Reviews and returns
What reviews say buyers love and hate about Samsung Phone
We read the reviews and the return reasons for every product selling here.
“Awful quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Samsung Phone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data