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Dog Nail Scratchboard

Pass

Dog Nail Scratchboard scores 66 out of 100, a Pass. Shoppers spend an estimated $185K a year here, demand is soft, at -30.9% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size
£185K/yr191K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
39%top-5 click share · 38 brands · 58 sellers

Flapen Score

Dog Nail Scratchboard against its category

The dotted line is the Pet Supplies average. Past it, Dog Nail Scratchboard is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nail Scratchboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nail Scratchboard 191K times last year and spent an estimated £185K. The top 5 brands take 39% of clicks. Demand peaks in Mar. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
7.1%
Market size, estimated
£185Ka year
Peak month
March1.9× the quietest month
Top search term
dog scratch board for nails54K searches a year

02 · Price

A sale here is worth £13.68.

Listings sell for £13.68 on average, from £8.08 to £28.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.68 that is £3K to £7K a year per listing.

Average price
£13.68under the $15 to $100 sweet spot
Price range
£8.08–£28.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #177 within Grooming. It carries 62 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
9.6%
Average rank
#177in Grooming
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
38

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dog Nail Scratchboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

58

Est. top-5 brand share

39%

Top 20: 81%

Est. top-5 click share

39%

Top 20: 81%

Open market

57%

  • DOOKRON12%
  • JTWEB11%
  • Generic6%
  • chiquieray5%
  • LovIntry5%
  • Starvortex4%

Demand

Dog Nail Scratchboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Dog Nail Scratchboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog scratch board for nails54K/yr
  • dog nail scratchboard46K/yr
  • dog scratch board25K/yr
  • scratch board for dogs13K/yr
  • dog nail scratch board with treat box6K/yr
  • dog nail scratch board7K/yr
  • scratch pad for dogs nails6K/yr
  • dog nail file board7K/yr
  • dog nail file board treat box5K/yr
  • dog scratching board for nails4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nail Scratchboard

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.9%of orders come back
“I know it wasnt really expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Nail Scratchboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data