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Rabbit Litter Tray

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -1.9% this quarter, so Rabbit Litter Tray is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 875 Pet Supplies niches · +10 vs the category median of 50
Market size
£141K/yr249K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
49%top-5 click share · 31 brands · 93 sellers

Flapen Score

Rabbit Litter Tray against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Litter Tray is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Litter Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Litter Tray 249K times last year and spent an estimated £141K. The top 5 brands take 52% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.4%
Market size, estimated
£141Ka year
Peak month
September1.2× the quietest month
Top search term
rabbit litter tray131K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £4.45 to £57.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.77 that is £1K to £3K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£4.45–£57.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #185 within Cats. It carries 887 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#185in Cats
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
887per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rabbit Litter Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 falling

Sellers

93

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

49%

Top 20: 82%

Open market

44%

  • Walter Harrisons14%
  • HYLYUN11%
  • Rosewood11%
  • NINGVIHE9%
  • DNTHYRIN6%
  • Moderna5%

Demand

Rabbit Litter Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rabbit Litter Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit litter tray131K/yr
  • guinea pig litter tray34K/yr
  • rabbit litter box19K/yr
  • bunny litter tray9K/yr
  • rabbit toilet10K/yr
  • rabbit litter tray with hay feeder9K/yr
  • ferret litter tray5K/yr
  • litter tray rabbit6K/yr
  • large rabbit litter tray7K/yr
  • litter tray for rabbits5K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Litter Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.30

Small for my huge cat

was just way too big

To small

Locking Mechanism4%−0.02

Came without locking parts so I cannot attach to the cage

Locking parts missing

Great product, however missing the locking clips

Advertised Vs Actual Product3%−0.01

Not as advertised

If your like me you look at the picture not measurements for this sort of thing

Ease Of Cleaning3%+1.22

I have bought two of these as eventually they dont clean well

hard to clean and no matter how much litter i put in, it leaks urine all over the floor underneath through the gap between the tray and box

Can be a little fiddly to get in a hutch,and needs a good scrub,when cleaning

Ease Of Use2%

can de difficult to get out

Definitely isnt as easy as advertised to pull the tray out

Love

Size-Overall19%−0.30

The size fits my pet comfortably

Fits perfectly

Good sized bag

Ease Of Cleaning14%+1.22

it keeps the cage much cleaner

Easy to Clean

It offers good value for money because it saves time during my cleaning routine

Quality-Overall12%+0.59

Natural and good quality

Good quality

well made

Value For Money10%+0.85

Good price

Great Value

Excellent value for money

Pet Friendly9%

Kitten Approves

The rats love it

My rabbit loves this

Return

0.4% Return rate 89% Fixable by listing

Size-Overall81%▆▇████

Small for my huge cat

was just way too big

To small

Advertised Vs Actual Product3%█▁▂▂▇▆

Not as advertised

If your like me you look at the picture not measurements for this sort of thing

Defective Material/Parts3%▁▄▆█▅█
Quality-Overall3%▁█▄▂▂▃
Color1%▁▁▁▁█▁

Grey not clear as in pack

FAQ

Common Rabbit Litter Tray questions

Answered from the same tracked data.