Tortoise House

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months

473K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

0.7%

Market size, estimated

£190Ka year

Peak month

May1.7× the quietest month

Top search term

tortoise enclosure169K searches a year

Listings sell for £54.89 on average, from £5.88 to £150.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £54.89 that is £0 to £5K a year per listing.

Average price

£54.89inside the $15 to $100 sweet spot

Price range

£5.88–£150.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #148 within Reptiles & Amphibians. It carries 180 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

28%

Out of stock, average day

21.2%

Average rank

#148in Reptiles & Amphibians

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

180per listing

Listings tracked

60

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months