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Hills Prescription Cat Food

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $44K a year here, so Hills Prescription Cat Food is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£44K/yr41K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
34%top-5 click share · 12 brands · 100 sellers

Flapen Score

Hills Prescription Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Hills Prescription Cat Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hills Prescription Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hills Prescription Cat Food 41K times last year and spent an estimated £44K. The top 5 brands take 92% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
July1.2× the quietest month
Top search term
hills prescription cat food26K searches a year

02 · Price

A sale here is worth £28.49.

Listings sell for £28.49 on average, from £6.26 to £67.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.

Average price
£28.49inside the $15 to $100 sweet spot
Price range
£6.26–£67.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #371 within Cats. It carries 352 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
41%
Out of stock, average day
2.4%
Average rank
#371in Cats
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hills Prescription Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£887£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

100

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 79%

Open market

6%

  • Hill's59%
  • UbiPet14%
  • multiple9%
  • HILL'S PRESCRIPTION DIET9%
  • The Bramble Bay2%
  • Royal Canin Veterinary Diet2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Hills Prescription Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hills Prescription Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hills prescription cat food26K/yr
  • hills kidney care cat food6K/yr
  • hills prescription diet cat food5K/yr
  • hills renal cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Hills Prescription Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money54%−0.17

very pricey

It's little bit to expensive

the price was very high from this seller

Smell7%−0.04

it smells awful

Smells very strongly of Marmite like this companies other recovery product

There isnt a smell at all that I can detect

Taste-Overall5%−0.10

Not to every cats taste

Taste changed

Indigestion4%−0.06

This made my already poorly cat unwell with stomach pain, diarrhea and bloody stool

I persuaded myself to buy this for my cat who was diagnosed with renal issues

Flavor4%−0.04

Many feedback states for renal food in general that cat doesn't like the taste

Resulting in having to now buy missing flavour for variety

Love

Pet Friendly39%

My cats love it

Really good for my cat

Happy cats

Value For Money12%−0.17

Worth the money

Good price

Excellent and value for money

Taste-Overall10%−0.10

likes the taste

Good food

Good cat food

Flavor7%−0.04

it's great that there are different flavours

Good combination of flavours

theres actually the expected variety flavours in there so Im super happy

Quality-Overall7%+0.65

Excellent product

Good quality

Well what a wonderful item

FAQ

Common Hills Prescription Cat Food questions

Answered from the same tracked data.