Hills Prescription Cat Food
MaybeReturns run at only 0.0% of orders. But shoppers spend only $44K a year here, so Hills Prescription Cat Food is a Maybe.
- Flapen Score
- 56 / 100Top 24% of 875 Pet Supplies niches · +6 vs the category median of 5056
- Market size
- £44K/yr41K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 100 sellers
Flapen Score
Hills Prescription Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Hills Prescription Cat Food is stronger. Inside it, weaker.
Market
The Hills Prescription Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hills Prescription Cat Food 41K times last year and spent an estimated £44K. The top 5 brands take 92% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £44Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- hills prescription cat food26K searches a year
02 · Price
A sale here is worth £28.49.
Listings sell for £28.49 on average, from £6.26 to £67.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.
- Average price
- £28.49inside the $15 to $100 sweet spot
- Price range
- £6.26–£67.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #371 within Cats. It carries 352 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 41%
- Out of stock, average day
- 2.4%
- Average rank
- #371in Cats
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Hills Prescription Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Hills Prescription Diet K/D Feline Kidney Care Dry Food 3kg
- Price
- £36.27
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 4y ago

Hills Prescription Diet Feline Z/D Food Sensitivities 1.5kg
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 3y ago

HILLS PRESCRIPTION Diet Cat Digestive Care i/d Wet Food Chunks in Gravy with Salmon 12x85g Pouch
- Price
- £17.43
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 6y ago

Hills k/d Kidney Care Cat Food - 18 x 85g (6 Beef 6 Salmon 6 Chicken) with Free Toy Ball
- Price
- £30.43
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 4y ago
Trending
90-day click momentum
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

multiple Hills Prescription Diet I/D for Cats | Dry Food 1.5kg Wet food Chicken flavour 2 x 85g | Bundle of 3 with Free random Toy Ball Gift for your cat
- Price
- £35.34
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 4y ago

Hills Prescription Diet Feline s/d 1.5 kg
- Price
- £22.74
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 13y ago

Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
- Price
- £34.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago
Newest
by launch date
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Digestive Care Cat Food Bundle with Prescription Diet I/D Pouches in Gravy Chicken and Salmon 12x 85gram plus UbiPet Catnip and Lint Roller
- Price
- £21.54
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Urinary Cat Food Pouches Bundle with C/D Urinary Care Chicken 85 gram x6 Salmon 85 gram x6 1x UbiPet Catnip and Lint Roller
- Price
- £21.36
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago

Hills Prescription Diet Gastrointestinal Biome Digestive/Fiber Care Chicken & Vegetable Stew Wet Cat Food Veterinary Diet 2.9 oz. Cans 24-Pack
- Price
- £40.30
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
6%
- Hill's59%
- UbiPet14%
- multiple9%
- HILL'S PRESCRIPTION DIET9%
- The Bramble Bay2%
- Royal Canin Veterinary Diet2%
- Open — no brand owns it (6 brands, 6%)
Demand
Hills Prescription Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Hills Prescription Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hills prescription cat food26K/yr
- hills kidney care cat food6K/yr
- hills prescription diet cat food5K/yr
- hills renal cat food4K/yr
Reviews and returns
What reviews say buyers love and hate about Hills Prescription Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very pricey
It's little bit to expensive
the price was very high from this seller
it smells awful
Smells very strongly of Marmite like this companies other recovery product
There isnt a smell at all that I can detect
Not to every cats taste
Taste changed
This made my already poorly cat unwell with stomach pain, diarrhea and bloody stool
I persuaded myself to buy this for my cat who was diagnosed with renal issues
Many feedback states for renal food in general that cat doesn't like the taste
Resulting in having to now buy missing flavour for variety
Love
My cats love it
Really good for my cat
Happy cats
Worth the money
Good price
Excellent and value for money
likes the taste
Good food
Good cat food
it's great that there are different flavours
Good combination of flavours
theres actually the expected variety flavours in there so Im super happy
Excellent product
Good quality
Well what a wonderful item
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hills Prescription Cat Food questions
Answered from the same tracked data.









