hills prescription cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£28.49avg listing price — sweet spot $15–$100
Price range
Great£6.26–£67.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great352.46avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, hills prescription cat food is a £44K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hills prescription cat food market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £71K–£85K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 22%
- Out of stock
- 2.4%
- Avg brand age
- 60 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
6%
- Hill's59%
- UbiPet14%
- multiple9%
- HILL'S PRESCRIPTION DIET9%
- The Bramble Bay2%
- Royal Canin Veterinary Diet2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top hills prescription cat food search terms
- hills prescription cat food26K/yr
- hills kidney care cat food6K/yr
- hills prescription diet cat food5K/yr
- hills renal cat food4K/yr
Top hills prescription cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
UbiPet£22.354.2★13 rev
Hills Prescription Diet K/D Feline Kidney Care Dry Food 3kg
Hill's£36.274.5★127 rev
Hills Prescription Diet Feline Z/D Food Sensitivities 1.5kg
Hill's£21.774.5★276 rev
HILLS PRESCRIPTION Diet Cat Digestive Care i/d Wet Food Chunks in Gravy with Salmon 12x85g Pouch
HILL'S PRESCRIPTION DIET£17.434.0★191 rev
Hills k/d Kidney Care Cat Food - 18 x 85g (6 Beef 6 Salmon 6 Chicken) with Free Toy Ball
multiple£30.434.1★82 rev
Newest
by launch date
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
Daisy Dreams£32.470 rev
Digestive Care Cat Food Bundle with Prescription Diet I/D Pouches in Gravy Chicken and Salmon 12x 85gram plus UbiPet Catnip and Lint Roller
UbiPet£21.5411 rev
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
UbiPet£22.3513 rev
Urinary Cat Food Pouches Bundle with C/D Urinary Care Chicken 85 gram x6 Salmon 85 gram x6 1x UbiPet Catnip and Lint Roller
UbiPet£21.3620 rev
Hills Prescription Diet Gastrointestinal Biome Digestive/Fiber Care Chicken & Vegetable Stew Wet Cat Food Veterinary Diet 2.9 oz. Cans 24-Pack
HILL'S PRESCRIPTION DIET£40.30228 rev
Trending
90-day click momentumPrescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
Daisy Dreams£32.470.0★
multiple Hills Prescription Diet I/D for Cats | Dry Food 1.5kg Wet food Chicken flavour 2 x 85g | Bundle of 3 with Free random Toy Ball Gift for your cat
multiple£35.344.2★
Hills Prescription Diet Feline s/d 1.5 kg
Hill's£22.744.6★
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
UbiPet£22.354.2★
Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
Hill's£34.654.6★
What buyers say about hills prescription cat food
What buyers praise and complain about, mined from review topics.What buyers love
“My cats love it”
“Worth the money”
“likes the taste”
“it's great that there are different flavours”
“Excellent product”
“it smells really nice”
“Our little two really enjoy these”
“Quick, easy & non messy”
“Quick, easy & non messy”
“Its a decent sized bag”
What buyers complain about
“very pricey”
“it smells awful”
“Not to every cats taste”
“This made my already poorly cat unwell with stomach pain, diarrhea and bloody stool”
“Many feedback states for renal food in general that cat doesn't like the taste”
“they have said there have been no changes to the ingredients”
“Gross”
“the texture is more like a pate”
“wastage makes it even more so”
“I mis read the description on this product from the seller”
Common questions
- Is hills prescription cat food profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 46 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hills prescription cat food niche?
- 12 brands and 100 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in hills prescription cat food?
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for hills prescription cat food peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the hills prescription cat food niche?
- Listings span £6.26–£67.64; the average listing price is £28.49 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.