Hills Prescription Cat Food
Hills Prescription Cat Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hills Prescription Cat Food profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hills Prescription Cat Food is a £44K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 56/100.
Hills Prescription Cat Food: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.5% over the last 90 days and 3.8% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 46 products
Top Hills Prescription Cat Food products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago
Hills Prescription Diet K/D Feline Kidney Care Dry Food 3kg
- Price
- £36.27
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 4y ago
Hills Prescription Diet Feline Z/D Food Sensitivities 1.5kg
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 3y ago
HILLS PRESCRIPTION Diet Cat Digestive Care i/d Wet Food Chunks in Gravy with Salmon 12x85g Pouch
- Price
- £17.43
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 6y ago
Hills k/d Kidney Care Cat Food - 18 x 85g (6 Beef 6 Salmon 6 Chicken) with Free Toy Ball
- Price
- £30.43
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 4y ago
Trending
90-day click momentum
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
multiple Hills Prescription Diet I/D for Cats | Dry Food 1.5kg Wet food Chicken flavour 2 x 85g | Bundle of 3 with Free random Toy Ball Gift for your cat
- Price
- £35.34
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 4y ago
Hills Prescription Diet Feline s/d 1.5 kg
- Price
- £22.74
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 13y ago
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago
Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
- Price
- £34.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago
Newest
by launch datePrescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Digestive Care Cat Food Bundle with Prescription Diet I/D Pouches in Gravy Chicken and Salmon 12x 85gram plus UbiPet Catnip and Lint Roller
- Price
- £21.54
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago
Urinary Cat Food Pouches Bundle with C/D Urinary Care Chicken 85 gram x6 Salmon 85 gram x6 1x UbiPet Catnip and Lint Roller
- Price
- £21.36
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago
Hills Prescription Diet Gastrointestinal Biome Digestive/Fiber Care Chicken & Vegetable Stew Wet Cat Food Veterinary Diet 2.9 oz. Cans 24-Pack
- Price
- £40.30
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
6%
- Hill's59%
- UbiPet14%
- multiple9%
- HILL'S PRESCRIPTION DIET9%
- The Bramble Bay2%
- Royal Canin Veterinary Diet2%
- Open — no brand owns it (6 brands, 6%)
Hills Prescription Cat Food demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Hills Prescription Cat Food search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hills prescription cat food26K/yr
- hills kidney care cat food6K/yr
- hills prescription diet cat food5K/yr
- hills renal cat food4K/yr
What reviews say buyers love and hate about Hills Prescription Cat Food
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“My cats love it”
“Worth the money”
“likes the taste”
“it's great that there are different flavours”
“Excellent product”
What buyers complain about
82% of reviews“very pricey”
“it smells awful”
“Not to every cats taste”
“This made my already poorly cat unwell with stomach pain, diarrhea and bloody stool”
“Many feedback states for renal food in general that cat doesn't like the taste”
Common Hills Prescription Cat Food questions
The questions sellers ask about this niche, answered from the tracked metrics.
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