Hills Prescription Cat Food
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $44K a year here, so Hills Prescription Cat Food is a Maybe.
- Flapen Score
- 56 / 100Top 24% of 875 Pet Supplies niches · +6 vs the category median of 5056
- Market size
- £44K/yr41K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 100 sellers
Flapen Score
Hills Prescription Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Hills Prescription Cat Food is stronger. Inside it, weaker.
Market
The Hills Prescription Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hills Prescription Cat Food 41K times last year and spent an estimated £44K. The top 5 brands take 92% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £44Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- hills prescription cat food26K searches a year
02 · Price
A sale here is worth £28.49.
Listings sell for £28.49 on average, from £6.26 to £67.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.
- Average price
- £28.49inside the $15 to $100 sweet spot
- Price range
- £6.26–£67.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #371 within Cats. It carries 352 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 41%
- Out of stock, average day
- 2.4%
- Average rank
- #371in Cats
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Hills Prescription Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Hills Prescription Diet K/D Feline Kidney Care Dry Food 3kg
- Price
- £36.27
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 4y ago

Hills Prescription Diet Feline Z/D Food Sensitivities 1.5kg
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 3y ago

HILLS PRESCRIPTION Diet Cat Digestive Care i/d Wet Food Chunks in Gravy with Salmon 12x85g Pouch
- Price
- £17.43
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 6y ago

Hills k/d Kidney Care Cat Food - 18 x 85g (6 Beef 6 Salmon 6 Chicken) with Free Toy Ball
- Price
- £30.43
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 4y ago
Trending
estimated 90-day click momentum
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

multiple Hills Prescription Diet I/D for Cats | Dry Food 1.5kg Wet food Chicken flavour 2 x 85g | Bundle of 3 with Free random Toy Ball Gift for your cat
- Price
- £35.34
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 4y ago

Hills Prescription Diet Feline s/d 1.5 kg
- Price
- £22.74
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 13y ago

Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
- Price
- £34.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago
Newest
by launch date
Prescription Diet Dry Cat Food with Tuna Controlled Mineral Formula for Daily Nutrition & Vitality Complete Adult Cat Food (1)
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Digestive Care Cat Food Bundle with Prescription Diet I/D Pouches in Gravy Chicken and Salmon 12x 85gram plus UbiPet Catnip and Lint Roller
- Price
- £21.54
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

Kidney Care Cat Food Bundle in Gravy with Prescription Diet K/D Beef Salmon and Chicken 85 grams x12 plus UbiPet Catnip and Lint Roller
- Price
- £22.35
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Urinary Cat Food Pouches Bundle with C/D Urinary Care Chicken 85 gram x6 Salmon 85 gram x6 1x UbiPet Catnip and Lint Roller
- Price
- £21.36
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago

Hills Prescription Diet Gastrointestinal Biome Digestive/Fiber Care Chicken & Vegetable Stew Wet Cat Food Veterinary Diet 2.9 oz. Cans 24-Pack
- Price
- £40.30
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
100
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 79%
Open market
6%
- Hill's59%
- UbiPet14%
- multiple9%
- HILL'S PRESCRIPTION DIET9%
- The Bramble Bay2%
- Royal Canin Veterinary Diet2%
- Open — no brand owns it (6 brands, 6%)
Demand
Hills Prescription Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Hills Prescription Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hills prescription cat food26K/yr
- hills kidney care cat food6K/yr
- hills prescription diet cat food5K/yr
- hills renal cat food4K/yr
Reviews and returns
What reviews say buyers love and hate about Hills Prescription Cat Food
We read the reviews and the return reasons for every product selling here.
“very pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hills Prescription Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









