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Hills Prescription Cat Food

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $44K a year here, so Hills Prescription Cat Food is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£44K/yr41K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
34%top-5 click share · 12 brands · 100 sellers

Flapen Score

Hills Prescription Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Hills Prescription Cat Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hills Prescription Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hills Prescription Cat Food 41K times last year and spent an estimated £44K. The top 5 brands take 92% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
July1.2× the quietest month
Top search term
hills prescription cat food26K searches a year

02 · Price

A sale here is worth £28.49.

Listings sell for £28.49 on average, from £6.26 to £67.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.

Average price
£28.49inside the $15 to $100 sweet spot
Price range
£6.26–£67.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #371 within Cats. It carries 352 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
41%
Out of stock, average day
2.4%
Average rank
#371in Cats
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
46

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hills Prescription Cat Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£887£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

100

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 79%

Open market

6%

  • Hill's59%
  • UbiPet14%
  • multiple9%
  • HILL'S PRESCRIPTION DIET9%
  • The Bramble Bay2%
  • Royal Canin Veterinary Diet2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Hills Prescription Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hills Prescription Cat Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hills prescription cat food26K/yr
  • hills kidney care cat food6K/yr
  • hills prescription diet cat food5K/yr
  • hills renal cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Hills Prescription Cat Food

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
54%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“very pricey”
A buyer, on “Value For Money”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hills Prescription Cat Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data