How competitive is the Grain Free Wet Dog Food niche on Amazon United Kingdom?

3 brands and 60 sellers compete in Grain Free Wet Dog Food on Amazon United Kingdom. The top 5 Grain Free Wet Dog Food products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Grain Free Wet Dog Food?

Grain Free Wet Dog Food buyers on Amazon United Kingdom complain most about Smell, Allergies, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Grain Free Wet Dog Food niche?

Grain Free Wet Dog Food sells for £12.35 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.05–£16.54. The average incumbent carries 2,268 reviews — the moat a new listing must climb.

Grain Free Wet Dog Food

Grain Free Wet Dog Food shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Grain Free Wet Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grain Free Wet Dog Food is a £1.3M/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Grain Free Wet Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.6% over the last 90 days and 18.3% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr125K

Search volume / yr+8.6%568K

Conversion rate18.3%

Avg price£12.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 60

Top-5 product click share65%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Grain Free Wet Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harringtons Complete Wet Adult Dog Food Trays Meaty Pack 16x400g

Price: £13.21
Rating: 4.6/5
Reviews: 2,646
Age: 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 16x400g

Price: £13.25
Rating: 4.5/5
Reviews: 4,674
Age: 8y ago

Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck

Price: £14.90
Rating: 4.4/5
Reviews: 8,770
Age: 15y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g

Price: £15.18
Rating: 4.6/5
Reviews: 1,150
Age: 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 24x150g

Price: £13.10
Rating: 4.4/5
Reviews: 1,897
Age: 8y ago

Newest

by launch date

Forthglade British Classics Wet Dog Food Variety Pack (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Adult 1 Year+ Chicken Lamb and Beef with Vegetables Stomach Sensitive Meals

Price: £16.54
Rating: 4.1/5
Reviews: 99
Age: 2y ago

Forthglade Wet Dog Food Variety Pack (12 x 395g Trays) - Senior 7 Years+ Grain Free & Hypoallergenic Dog Food Turkey & Lamb with Vegetables Stomach Sensitive Meals with Natural Ingredients

Price: £14.57
Rating: 4.5/5
Reviews: 404
Age: 3y ago

Harringtons Complete Wet Puppy Food Trays Mixed Pack 6x380g

Price: £7.40
Rating: 4.5/5
Reviews: 624
Age: 4y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g

Price: £15.18
Rating: 4.6/5
Reviews: 1,150
Age: 5y ago

Harringtons Complete Wet Adult Dog Food Trays Variety Pack 16x400g

Price: £14.65
Rating: 4.5/5
Reviews: 1,455
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

HARRINGTONS64%
Forthglade35%
Naturediet1%
Open — no brand owns it (0%)

Grain Free Wet Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume568KCVR18.3%Products20Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,268Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Grain Free Wet Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harringtons wet dog food249K/yr +13.9%18.4% conv.
forthglade wet dog food190K/yr +5.9%13.1% conv.
forthglade70K/yr +5.0%6.5% conv.
wainwrights wet dog food14K/yr +19.6%0.7% conv.
forthglade dog food13K/yr -10.4%7.0% conv.
harringtons adult dog food wet5K/yr +22.8%17.4% conv.
harrington wet dog food6K/yr -13.6%15.4% conv.
harringtons wet food5K/yr +1.5%13.1% conv.
harringtons wet puppy food5K/yr +5.8%8.5% conv.
harringtons wet dog food puppy4K/yr -1.6%9.8% conv.

What reviews say buyers love and hate about Grain Free Wet Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Pet Friendly37%

“Dogs enjoy it”

Value For Money14%

“Great value”

Quality-Overall12%

“Excellent product”

Taste-Overall10%

“Dog loves this food”

Smell5%

“There are no nasty odours on their breath”

What buyers complain about

70% of reviews

Smell23%

“Bad smell”

Allergies11%

“Dog is allergic to chicken”

Indigestion7%

“became violently sick with vomiting and diarrhoea”

Flavor6%

“he just didn't like the flavour”

Leak-Proof5%

“trays leak after a few days”

Common Grain Free Wet Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grain Free Wet Dog Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 20 tracked products. Search demand moved +8.6% over the last 90 days.