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Grain Free Wet Dog Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Grain Free Wet Dog Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£1.3M/yr568K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
65%top-5 click share · 3 brands · 60 sellers

Flapen Score

Grain Free Wet Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Wet Dog Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Wet Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Wet Dog Food 568K times last year and spent an estimated £1.3M. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
18.3%
Market size, estimated
£1.3Ma year
Peak month
February2.1× the quietest month
Top search term
harringtons wet dog food249K searches a year

02 · Price

A sale here is worth £12.35.

Listings sell for £12.35 on average, from £6.05 to £16.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £12.35 that is £62K to £74K a year per listing.

Average price
£12.35under the $15 to $100 sweet spot
Price range
£6.05–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£62K–£74K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Food. It carries 2,268 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Food
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,268per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Grain Free Wet Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£128K£256K£384K£512K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

60

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • HARRINGTONS64%
  • Forthglade35%
  • Naturediet1%
  • Open — no brand owns it (0%)

Demand

Grain Free Wet Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Grain Free Wet Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harringtons wet dog food249K/yr
  • forthglade wet dog food190K/yr
  • forthglade70K/yr
  • wainwrights wet dog food14K/yr
  • forthglade dog food13K/yr
  • harringtons adult dog food wet5K/yr
  • harrington wet dog food6K/yr
  • harringtons wet food5K/yr
  • harringtons wet puppy food5K/yr
  • harringtons wet dog food puppy4K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Wet Dog Food

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Bad smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grain Free Wet Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data