grain free wet dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 568K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Review moat
Okay2,268.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad£6.05–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grain free wet dog food is a £1.3M/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
grain free wet dog food market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- HARRINGTONS64%
- Forthglade35%
- Naturediet1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top grain free wet dog food search terms
- harringtons wet dog food249K/yr
- forthglade wet dog food190K/yr
- forthglade70K/yr
- wainwrights wet dog food14K/yr
- forthglade dog food13K/yr
- harringtons adult dog food wet5K/yr
- harrington wet dog food6K/yr
- harringtons wet food5K/yr
- harringtons wet puppy food5K/yr
- harringtons wet dog food puppy4K/yr
Top grain free wet dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harringtons Complete Wet Adult Dog Food Trays Meaty Pack 16x400g
HARRINGTONS£13.214.6★2,646 rev
Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 16x400g
HARRINGTONS£13.254.5★4,674 rev
Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
Forthglade£14.904.4★8,770 rev
Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
HARRINGTONS£15.184.6★1,150 rev
Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 24x150g
HARRINGTONS£13.104.4★1,897 rev
Newest
by launch date
Forthglade British Classics Wet Dog Food Variety Pack (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Adult 1 Year+ Chicken Lamb and Beef with Vegetables Stomach Sensitive Meals
Forthglade£16.5499 rev
Forthglade Wet Dog Food Variety Pack (12 x 395g Trays) - Senior 7 Years+ Grain Free & Hypoallergenic Dog Food Turkey & Lamb with Vegetables Stomach Sensitive Meals with Natural Ingredients
Forthglade£14.57404 rev
Harringtons Complete Wet Puppy Food Trays Mixed Pack 6x380g
HARRINGTONS£7.40624 rev
Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
HARRINGTONS£15.181,150 rev
Harringtons Complete Wet Adult Dog Food Trays Variety Pack 16x400g
HARRINGTONS£14.651,455 rev
Trending
90-day click momentum
NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
Naturediet£16.224.4★
Forthglade Complementary Wet Dog Food (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Just Chicken Chicken with Liver & Turkey 90% Protein Stomach Sensitive with Natural Ingredients
Forthglade£13.644.4★
Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
Forthglade£14.904.4★
Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
HARRINGTONS£15.184.6★
Harringtons Complete Wet Adult Dog Food Trays Poultry Pack 6x400g
HARRINGTONS£6.054.4★
What buyers say about grain free wet dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs enjoy it”
“Great value”
“Excellent product”
“Dog loves this food”
“There are no nasty odours on their breath”
“Various flavours - dog loves it”
“it is easy to do so with FG as it comes in trays”
“High end ingredients”
“Dogs enjoyed”
“Does the job”
What buyers complain about
“Bad smell”
“Dog is allergic to chicken”
“became violently sick with vomiting and diarrhoea”
“he just didn't like the flavour”
“trays leak after a few days”
“contaminant”
“Rubbish product it says salmon”
“Mouldy”
“Value for money has really dipped”
“sadly even after persisting with this brand my dog does not like the texture”
Common questions
- Is grain free wet dog food profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 20 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the grain free wet dog food niche?
- 3 brands and 60 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grain free wet dog food?
- Top complaints mined from reviews: Smell, Allergies, Indigestion. The return rate is 0.1%.
- When does demand for grain free wet dog food peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the grain free wet dog food niche?
- Listings span £6.05–£16.54; the average listing price is £12.35 (sweet spot $15–$100). The average incumbent carries 2,268 reviews — the moat a new listing must climb.