Grain Free Wet Dog Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Grain Free Wet Dog Food is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £1.3M/yr568K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 60 sellers
Flapen Score
Grain Free Wet Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Wet Dog Food is stronger. Inside it, weaker.
Market
The Grain Free Wet Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grain Free Wet Dog Food 568K times last year and spent an estimated £1.3M. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 568K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- February2.1× the quietest month
- Top search term
- harringtons wet dog food249K searches a year
02 · Price
A sale here is worth £12.35.
Listings sell for £12.35 on average, from £6.05 to £16.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £12.35 that is £62K to £74K a year per listing.
- Average price
- £12.35under the $15 to $100 sweet spot
- Price range
- £6.05–£16.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £62K–£74K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Food. It carries 2,268 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Food
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,268per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Grain Free Wet Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harringtons Complete Wet Adult Dog Food Trays Meaty Pack 16x400g
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 2,646
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 16x400g
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 4,674
- Age
- 8y ago

Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 8,770
- Age
- 15y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 24x150g
- Price
- £13.10
- Rating
- 4.4/5
- Reviews
- 1,897
- Age
- 8y ago
Trending
90-day click momentum
NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Forthglade Complementary Wet Dog Food (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Just Chicken Chicken with Liver & Turkey 90% Protein Stomach Sensitive with Natural Ingredients
- Price
- £13.64
- Rating
- 4.4/5
- Reviews
- 1,568
- Age
- 7y ago

Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 8,770
- Age
- 15y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Poultry Pack 6x400g
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 5y ago
Newest
by launch date
Forthglade British Classics Wet Dog Food Variety Pack (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Adult 1 Year+ Chicken Lamb and Beef with Vegetables Stomach Sensitive Meals
- Price
- £16.54
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 2y ago

Forthglade Wet Dog Food Variety Pack (12 x 395g Trays) - Senior 7 Years+ Grain Free & Hypoallergenic Dog Food Turkey & Lamb with Vegetables Stomach Sensitive Meals with Natural Ingredients
- Price
- £14.57
- Rating
- 4.5/5
- Reviews
- 404
- Age
- 3y ago

Harringtons Complete Wet Puppy Food Trays Mixed Pack 6x380g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 4y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Variety Pack 16x400g
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 1,455
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- HARRINGTONS64%
- Forthglade35%
- Naturediet1%
- Open — no brand owns it (0%)
Demand
Grain Free Wet Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Grain Free Wet Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harringtons wet dog food249K/yr
- forthglade wet dog food190K/yr
- forthglade70K/yr
- wainwrights wet dog food14K/yr
- forthglade dog food13K/yr
- harringtons adult dog food wet5K/yr
- harrington wet dog food6K/yr
- harringtons wet food5K/yr
- harringtons wet puppy food5K/yr
- harringtons wet dog food puppy4K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Wet Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
The smell was disgusting
the smell was rancid
Dog is allergic to chicken
which is one of the main allergies for dogs
But my dogs have been getting itchy again
became violently sick with vomiting and diarrhoea
Made my dog ill
Upset stomach
he just didn't like the flavour
There is no variety they are all the same and revolting
They have stopped labelling the flavours on the carton too as o although I buy a variety pack to alternate dinners I now have no idea what flavour my dog is getting so he could be getting the same meal every day
trays leak after a few days
leaked over the others
leaked tray problems
Love
Dogs enjoy it
Dog loves it
My dog is happy
Great value
Excellent price
They are well worth the buy
Excellent product
Great variety for great value
Good quality food
Dog loves this food
great food
The dogs love this food
There are no nasty odours on their breath
It smells so fresh - she was into the packaging as soon as I started to open the pack
Doesn't smell bad either
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Wet Dog Food questions
Answered from the same tracked data.









