Grain Free Wet Dog Food
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Grain Free Wet Dog Food is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £1.3M/yr568K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 60 sellers
Flapen Score
Grain Free Wet Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Wet Dog Food is stronger. Inside it, weaker.
Market
The Grain Free Wet Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grain Free Wet Dog Food 568K times last year and spent an estimated £1.3M. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 568K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- February2.1× the quietest month
- Top search term
- harringtons wet dog food249K searches a year
02 · Price
A sale here is worth £12.35.
Listings sell for £12.35 on average, from £6.05 to £16.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £12.35 that is £62K to £74K a year per listing.
- Average price
- £12.35under the $15 to $100 sweet spot
- Price range
- £6.05–£16.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £62K–£74K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Food. It carries 2,268 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Food
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,268per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Grain Free Wet Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Harringtons Complete Wet Adult Dog Food Trays Meaty Pack 16x400g
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 2,646
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 16x400g
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 4,674
- Age
- 8y ago

Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 8,770
- Age
- 15y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Mixed Pack 24x150g
- Price
- £13.10
- Rating
- 4.4/5
- Reviews
- 1,897
- Age
- 8y ago
Trending
estimated 90-day click momentum
NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Forthglade Complementary Wet Dog Food (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Just Chicken Chicken with Liver & Turkey 90% Protein Stomach Sensitive with Natural Ingredients
- Price
- £13.64
- Rating
- 4.4/5
- Reviews
- 1,568
- Age
- 7y ago

Forthglade Complete Natural Wet Dog Food - Grain Free Variety Pack (12x395g) Trays - Turkey Lamb & Duck
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 8,770
- Age
- 15y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Poultry Pack 6x400g
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 5y ago
Newest
by launch date
Forthglade British Classics Wet Dog Food Variety Pack (12 x 395g Trays) - Grain Free & Hypoallergenic Dog Food Adult 1 Year+ Chicken Lamb and Beef with Vegetables Stomach Sensitive Meals
- Price
- £16.54
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 2y ago

Forthglade Wet Dog Food Variety Pack (12 x 395g Trays) - Senior 7 Years+ Grain Free & Hypoallergenic Dog Food Turkey & Lamb with Vegetables Stomach Sensitive Meals with Natural Ingredients
- Price
- £14.57
- Rating
- 4.5/5
- Reviews
- 404
- Age
- 3y ago

Harringtons Complete Wet Puppy Food Trays Mixed Pack 6x380g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 4y ago

Harringtons Complete Wet Adult Dog Food Trays Classics Pack 16x400g
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 5y ago

Harringtons Complete Wet Adult Dog Food Trays Variety Pack 16x400g
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 1,455
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- HARRINGTONS64%
- Forthglade35%
- Naturediet1%
- Open — no brand owns it (0%)
Demand
Grain Free Wet Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Grain Free Wet Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- harringtons wet dog food249K/yr
- forthglade wet dog food190K/yr
- forthglade70K/yr
- wainwrights wet dog food14K/yr
- forthglade dog food13K/yr
- harringtons adult dog food wet5K/yr
- harrington wet dog food6K/yr
- harringtons wet food5K/yr
- harringtons wet puppy food5K/yr
- harringtons wet dog food puppy4K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Wet Dog Food
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Wet Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









