Hay

Shoppers searched for this 804K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

804K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

12.8%

Market size, estimated

£1.1Ma year

Peak month

October1.4× the quietest month

Top search term

hay285K searches a year

Listings sell for £10.99 on average, from £2.40 to £25.15. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £10.99 that is £55K to £66K a year per listing.

Average price

£10.99under the $15 to $100 sweet spot

Price range

£2.40–£25.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

£55K–£66K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Small Animals. It carries 1,466 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#19in Small Animals

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,466per listing

Listings tracked

9

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months