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Probiotics for Dogs

Pass

Probiotics for Dogs scores 67 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, demand is soft, at -4.0% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£1.7M/yr954K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 24 brands · 58 sellers

Flapen Score

Probiotics for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Probiotics for Dogs is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotics for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotics for Dogs 954K times last year and spent an estimated £1.7M. The top 5 brands take 64% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
11.8%
Market size, estimated
£1.7Ma year
Peak month
February1.2× the quietest month
Top search term
probiotics for dogs360K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £6.80 to £32.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £14.95 that is £37K to £45K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£6.80–£32.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£37K–£45K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 3,218 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#19in Health Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,218per listing
Listings tracked
38

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Probiotics for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£101K£152K£202K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

58

Est. top-5 brand share

64%

Top 20: 97%

Est. top-5 click share

43%

Top 20: 84%

Open market

30%

  • YuMOVE21%
  • Protexin Veterinary14%
  • Purina11%
  • OKKÖBI10%
  • Protexin8%
  • HRAMEX5%

Demand

Probiotics for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Probiotics for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • probiotics for dogs360K/yr
  • dog probiotics for gut health137K/yr
  • dog probiotic70K/yr
  • yumove digestive care65K/yr
  • dog probiotic supplements53K/yr
  • fortiflora for dogs35K/yr
  • probiotic for dogs34K/yr
  • pro biotics for gut health dog28K/yr
  • dog probiotics26K/yr
  • dog gut health probiotics16K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotics for Dogs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“But expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Probiotics for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data