Probiotics for Dogs
PassProbiotics for Dogs scores 67 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, demand is soft, at -4.0% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 875 Pet Supplies niches · +17 vs the category median of 5067
- Market size
- £1.7M/yr954K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 58 sellers
Flapen Score
Probiotics for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Probiotics for Dogs is stronger. Inside it, weaker.
Market
The Probiotics for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotics for Dogs 954K times last year and spent an estimated £1.7M. The top 5 brands take 64% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 954K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £1.7Ma year
- Peak month
- February1.2× the quietest month
- Top search term
- probiotics for dogs360K searches a year
02 · Price
A sale here is worth £14.95.
Listings sell for £14.95 on average, from £6.80 to £32.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £14.95 that is £37K to £45K a year per listing.
- Average price
- £14.95under the $15 to $100 sweet spot
- Price range
- £6.80–£32.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £37K–£45K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 3,218 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #19in Health Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,218per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Probiotics for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

Pro-Kolin Advanced Dogs 15ml Syringes
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago

YuMOVE Digestive Care Dog Pre and Probiotics Supplement for Gut Health Digestive Support for All Ages and Breeds 120 Tablets - Eco Friendly and Letter Box Ready Packaging
- Price
- £16.19
- Rating
- 4.4/5
- Reviews
- 396
- Age
- 1y ago

Probiotics for Dogs Chews 150PCs - Digestive Gut Health & Diarrhea Support - Probiotic Chews For Dogs - Vet approved US Formula with Dog Probiotics Enzymes & Natural Ingredients - Chicken
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 1,041
- Age
- 1y ago

Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 8,757
- Age
- 18y ago
Trending
estimated 90-day click momentum
DEESY Probiotics for Dogs Clinically Dosed Calsporin Soft Chews | Pre + Pro + Postbiotic | Gut Skin & Immune Health | Itchy Skin Allergies & Sensitive Stomachs | Hydrolysed Formula | 90 Count
- Price
- £21.23
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 8mo ago

Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
- Price
- £19.67
- Rating
- 4.7/5
- Reviews
- 6,380
- Age
- 7y ago

Dog Probiotics for Gut Health Probiotics for Dogs Canine Supplements for Digestive and Immunity Support Gut Health Yeast Balance Dog Probiotic and Enzyme Tablets (180 Count)
- Price
- £7.89
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Daily Probiotics for Dogs - 120 Beef Flavored Soft Chews with Natural Pumpkin Powder for Healthy Gut & Sensitive Tummy. Reduces Scooting Loose Stools Smelly Itchy Ears for Small Medium Large Dogs
- Price
- £20.96
- Rating
- 4.4/5
- Reviews
- 317
- Age
- 1y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago
Newest
by launch date
DEESY Probiotics for Dogs Clinically Dosed Calsporin Soft Chews | Pre + Pro + Postbiotic | Gut Skin & Immune Health | Itchy Skin Allergies & Sensitive Stomachs | Hydrolysed Formula | 90 Count
- Price
- £21.23
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 8mo ago

Dog Probiotics for Gut Health Probiotics for Dogs Canine Supplements for Digestive and Immunity Support Gut Health Yeast Balance Dog Probiotic and Enzyme Tablets (180 Count)
- Price
- £7.89
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Probiotics for Dogs Chews 150PCs - US Formula with Dog Probiotics Enzymes & Natural Ingredients - Digestive Gut Health & Diarrhea Support - Chicken
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 1y ago

Probiotics for Dogs Chews 150PCs - Digestive Gut Health & Diarrhea Support - Probiotic Chews For Dogs - Vet approved US Formula with Dog Probiotics Enzymes & Natural Ingredients - Chicken
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 1,041
- Age
- 1y ago

Bugalugs Probiotics for Dogs Natural Dog Treats with Pumpkin Powder for dogs Gut Health Sensitive Tums Anal Glands Scooting Loose Stools Smelly Itchy Ears Great for all dogs
- Price
- £22.54
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
58
Est. top-5 brand share
64%
Top 20: 97%
Est. top-5 click share
43%
Top 20: 84%
Open market
30%
- YuMOVE21%
- Protexin Veterinary14%
- Purina11%
- OKKÖBI10%
- Protexin8%
- HRAMEX5%
Demand
Probiotics for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Probiotics for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probiotics for dogs360K/yr
- dog probiotics for gut health137K/yr
- dog probiotic70K/yr
- yumove digestive care65K/yr
- dog probiotic supplements53K/yr
- fortiflora for dogs35K/yr
- probiotic for dogs34K/yr
- pro biotics for gut health dog28K/yr
- dog probiotics26K/yr
- dog gut health probiotics16K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Dogs
We read the reviews and the return reasons for every product selling here.
“But expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









