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Cold Pressed Dog Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Cold Pressed Dog Food is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£478K/yr143K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
56%top-5 click share · 5 brands · 21 sellers

Flapen Score

Cold Pressed Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Cold Pressed Dog Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Pressed Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cold Pressed Dog Food 143K times last year and spent an estimated £478K. All 5 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £478K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
12.8%
Market size, estimated
£478Ka year
Peak month
February1.2× the quietest month
Top search term
forthglade dry dog food76K searches a year

02 · Price

A sale here is worth £26.04.

Listings sell for £26.04 on average, from £3.45 to £62.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.04 that is £7K to £13K a year per listing.

Average price
£26.04inside the $15 to $100 sweet spot
Price range
£3.45–£62.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #194 within Food. It carries 272 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
74%
Out of stock, average day
3.2%
Average rank
#194in Food
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Cold Pressed Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

0%

  • Forthglade87%
  • WILSONS9%
  • Woodbury Manor3%
  • Wild Pet Food1%
  • JAMES & ELLA1%

Demand

Cold Pressed Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cold Pressed Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forthglade dry dog food76K/yr
  • cold pressed dog food31K/yr
  • forthglade cold pressed dog food14K/yr
  • wilsons cold pressed dog food15K/yr
  • wilsons dog food5K/yr
  • walker and drake cold pressed dog food2K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Pressed Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.01

Yes it's expensive

More expensive though

It is on the pricier side

Size-Overall13%−0.09

Pellets are big

The kibble is small pieces

For those who think the pieces are too big

Hard Feel5%−0.04

The biscuits are hard. but crumbly

these are very hard pellets

All three come as compressed pellets that seem very hard - harder than kibble anyway

Quality-Overall5%+0.34

maybe just a bad batch

Poor quality

Found forthglade very poor quality, hard kibble, and had a few arrive open and when I tried to get this sorted Forthglade did not care they are not value for money either on Amazon or from their website

Texture/Consistency-Overall5%−0.06

Mouldy

as we got further down it was almost mouldy

Love

Quality-Overall23%+0.34

Premium quality

Good quality

Quality food

Pet Friendly23%

Dog loves it

Dog enjoyed it

My dog enjoyed this product

Value For Money9%−0.01

Good Value

Well worth the money

Amazing offers from Amazon when on great deals

Taste-Overall6%+0.36

Great tasting dog

Great food

This is quite good dog food as far as my two Springers are concerned

Moist/Dry5%+0.53

Forthglade, Great dry and wet food

Great dry food

the dogs love both the dry

FAQ

Common Cold Pressed Dog Food questions

Answered from the same tracked data.