Collagen for Dogs
PassCollagen for Dogs scores 65 out of 100, a Pass. Shoppers spend $305K a year here, demand is soft, at -20.4% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 65 / 100Top 5% of 875 Pet Supplies niches · +15 vs the category median of 5065
- Market size
- £305K/yr304K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 51%top-5 click share · 23 brands · 27 sellers
Flapen Score
Collagen for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Collagen for Dogs is stronger. Inside it, weaker.
Market
The Collagen for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collagen for Dogs 304K times last year and spent an estimated £305K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £305Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- collagen for dogs122K searches a year
02 · Price
A sale here is worth £13.04.
Listings sell for £13.04 on average, from £6.50 to £60.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.04 that is £10K to £13K a year per listing.
- Average price
- £13.04under the $15 to $100 sweet spot
- Price range
- £6.50–£60.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #99 within Health Supplies. It carries 195 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #99in Health Supplies
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 195per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Collagen for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2Pack Collagen for Dogs 60ml Liquid Dog Collagen Drops with Biotin MSM-Supports Smooth Digestion Joints Skin & Coat Liquid Supplement Tasty Bacon-Flavored
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 10mo ago
Tooffi Liquid Collagen for Dogs Daily Skin Coat & Joint Support Collagen + | Promotes Mobility Elasticity & Everyday Vitality | 60 ml Dog Supplement
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 366
- Age
- 1y ago
60ml Collagen for Dogs Liquid Dog Collagen Drops Quick Absorption C ollagen Drops for Digestion Skin Coat Supports Joint Mobility Itch Skin Relief
- Price
- £8.43
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 8mo ago
YijiaXingzhou Liquid Collagen for Dogs Skin and Coat Collagen Supplement Dog Joint Supplements Dog Collagen Drops with Biotin MSM Ginger Bacon Flavor
- Price
- £8.93
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 1y ago
OKKÖBI Collagen for Dogs - 150 Chews - Joint Skin & Coat Supplement with Hyaluronic Acid Eggshell Membrane & Vitamin C - Daily Hip & Joint Support for Senior Dogs & Puppies - Chicken
- Price
- £10.66
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 11mo ago
Trending
90-day click momentum
Pawable | Collagen for Dogs | Dog Joint & Mobility Supplement with Hydrolysed Bovine & Eggshell Collagen | Supports Hips Joints & Stiffness | Award-Winning | 225g Powder
- Price
- £25.02
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 3mo ago
Honest Dog Co. Collagen for Dogs - 100% Powder - Joint Health
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 5mo ago
Collagen for Dogs 120ml Dog Hydrolysed Liquid Collagen Supplement for Daily Nutrition Skin & Coat Support Bacon Flavour
- Price
- £11.66
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 4mo ago
Collagen for Dogs & Cats Enriched 5 Types Collagen(I II III V & X) Drops with MSM Hyaluronic Acid & Biotin Support for Hips & Joints Itch Relief Skin & Coat (1pcs)
- Price
- £14.11
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 8mo ago
Liquid Collagen for Dogs Dog Collagen Drops with Biotin MSM Ginger 60ML
- Price
- £7.21
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 9mo ago
Newest
by launch datePawable | Collagen for Dogs | Dog Joint & Mobility Supplement with Hydrolysed Bovine & Eggshell Collagen | Supports Hips Joints & Stiffness | Award-Winning | 225g Powder
- Price
- £25.02
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 3mo ago
Collagen for Dogs 120ml Dog Hydrolysed Liquid Collagen Supplement for Daily Nutrition Skin & Coat Support Bacon Flavour
- Price
- £11.66
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 4mo ago
Honest Dog Co. Collagen for Dogs - 100% Powder - Joint Health
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 5mo ago
2PCS Collagen for Dogs Daily Skin Coat & Joint Support Grass-Fed Peptides and Biotin HA and Vitamin C|Bacon Flavour 60ml with Calibrated Dropper
- Price
- £11.58
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 6mo ago
Liquid Collagen for Dogs - Bacon Flavor Collagen Drops with Biotin MSM & Ginger | Supports Joint Health Mobility & Skin/Coat | Promotes Comfort & Digestive Function | For All Breeds & Sizes | 2-Pack
- Price
- £12.12
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 flat
Sellers
27
Top-5 brand share
51%
Top 20: 97%
Top-5 click share
51%
Top 20: 96%
Open market
42%
- ZyranovaE19%
- Tooffi12%
- ASPUIC8%
- YijiaXingzhou7%
- OKKÖBI6%
- AUIWQWFI6%
Demand
Collagen for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Collagen for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen for dogs122K/yr
- liquid collagen for dogs35K/yr
- dog collagen31K/yr
- collagen for dogs uk13K/yr
- collagen for dogs joints12K/yr
- bloom collagen for dogs6K/yr
- dog collagen drops8K/yr
- taily collagen for dogs uk24K/yr
- bloom triple collagen for dogs3K/yr
- collagen dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
He has allergies
They made my dog itch
has minor issues with itching
Rubbish wholly ineffective
Doesnt Work
Did not work for my dog
tarry with a smell
On opening it is a pungent bacon smell
to me it smells like OXO cubes
becomes more expensive
Its not the cheapest brand
it's not as good value as it was
Very deceiving
Very misleading
Not sure if facts are true as they would use right animals before
Love
The powder looks very fine
there's no complaints about it
Excellent product
Dog loves it
Great for dogs
so far seems to work good for my dog
Thanks for my item she actually ate all her tea with the item in it l was amazed so far so good its affordable
Dog loves the taste
The taste is obviously good
Good price
Great value
good value for money
He loves the flavour
The bacon flavour was an immediate success
natural bacon flavour
Return
0.1% Return rate 30% Fixable by listing
Very deceiving
Very misleading
Not sure if facts are true as they would use right animals before
It dad a tear in the plastic bottle all leaking every were
Was leaking on arrival
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen for Dogs questions
Answered from the same tracked data.