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Collagen for Dogs

Pass

Collagen for Dogs scores 65 out of 100, a Pass. Shoppers spend an estimated $305K a year here, demand is soft, at -20.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£305K/yr304K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
51%top-5 click share · 23 brands · 27 sellers

Flapen Score

Collagen for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Collagen for Dogs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen for Dogs 304K times last year and spent an estimated £305K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
7.7%
Market size, estimated
£305Ka year
Peak month
November1.8× the quietest month
Top search term
collagen for dogs122K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £6.50 to £60.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.04 that is £10K to £13K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£6.50–£60.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #99 within Health Supplies. It carries 195 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#99in Health Supplies
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
24

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Collagen for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

27

Est. top-5 brand share

51%

Top 20: 97%

Est. top-5 click share

51%

Top 20: 96%

Open market

42%

  • ZyranovaE19%
  • Tooffi12%
  • ASPUIC8%
  • YijiaXingzhou7%
  • OKKÖBI6%
  • AUIWQWFI6%

Demand

Collagen for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Collagen for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • collagen for dogs122K/yr
  • liquid collagen for dogs35K/yr
  • dog collagen31K/yr
  • collagen for dogs uk13K/yr
  • collagen for dogs joints12K/yr
  • bloom collagen for dogs6K/yr
  • dog collagen drops8K/yr
  • taily collagen for dogs uk24K/yr
  • bloom triple collagen for dogs3K/yr
  • collagen dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen for Dogs

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Allergies”
0.1%of orders come back
“He has allergies”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Collagen for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data