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Bone Broth for Dogs

Maybe

Returns run at only 0.0% of orders. But prices span $4.31–$18.87, mostly outside the sweet spot, so Bone Broth for Dogs is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£226K/yr274K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
52%top-5 click share · 14 brands · 24 sellers

Flapen Score

Bone Broth for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Bone Broth for Dogs is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Broth for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Broth for Dogs 274K times last year and spent an estimated £226K. The top 5 brands take 73% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
8.1%
Market size, estimated
£226Ka year
Peak month
July1.6× the quietest month
Top search term
bone broth for dogs122K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £4.31 to £18.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.19 that is £8K to £10K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£4.31–£18.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #40 within Food. It carries 190 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#40in Food
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bone Broth for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

  • Pooch & Mutt21%
  • The Honest Dog Co18%
  • True Dog16%
  • Years11%
  • Pets Purest6%
  • Fuzzl6%

Demand

Bone Broth for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Bone Broth for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone broth for dogs122K/yr
  • dog bone broth45K/yr
  • dog broth19K/yr
  • bone broth powder for dogs16K/yr
  • chicken broth for dogs11K/yr
  • dog bone broth powder10K/yr
  • beef bone broth for dogs12K/yr
  • chicken bone broth for dogs8K/yr
  • beef broth for dogs7K/yr
  • broth for dogs7K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Broth for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.21

Price wise it seems expensive

Overpriced

it's just a little bit pricey for the amount you get

Smell24%−0.19

Awful smell

It's not a pleasant smell

it smells a little weird

Taste-Overall6%−0.04

Mustnt taste very good to dogs

even not too tasty for my dog unfortunately

My dog didn't even wants to taste it

Size-Overall3%−0.03

The tub is pretty big

Small

Was hardly worth buying as the packet was so small

Advertised Vs Actual Product3%−0.03

Very misleading advertising

Totally my fault for not reading the description fully

not as advertised

Love

Pet Friendly34%

Cats love it

Dog loves it

Dog approved

Quality-Overall12%+0.78

this has good reviews

Excellent product Excellent seller would recommend

Excellent product

Value For Money9%−0.21

Great Value

Good value for money

Good price

Taste-Overall8%−0.04

She loves the taste

my dogs adore it so it must have a great taste

she loves the taste of it mixed with her food or used for her frozen treat toys

Ease Of Use6%+0.39

Easy to use

Easy to use and store

this is so convenient to have

FAQ

Common Bone Broth for Dogs questions

Answered from the same tracked data.