bone broth for dogs
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great189.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Market size
Okay£226K£226K/yr · 274K searches
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Price range
Okay£4.31–£18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bone broth for dogs is a £226K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bone broth for dogs market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £204K–£255K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 1.7%
- Avg brand age
- 41 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
21%
- Pooch & Mutt21%
- The Honest Dog Co18%
- True Dog16%
- Years11%
- Pets Purest6%
- Fuzzl6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top bone broth for dogs search terms
- bone broth for dogs122K/yr
- dog bone broth45K/yr
- dog broth19K/yr
- bone broth powder for dogs16K/yr
- chicken broth for dogs11K/yr
- dog bone broth powder10K/yr
- beef bone broth for dogs12K/yr
- chicken bone broth for dogs8K/yr
- beef broth for dogs7K/yr
- broth for dogs7K/yr
Top bone broth for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml
Pooch & Mutt£5.873.9★74 rev
True Dog Beef Bone Broth Powder 100% Pure Broth Protein Powder for Cats & Dogs | Joint Digestion & Gut support | Makes 2ltrs | High in Type II Collagen | 20 Servings 60g
True Dog£8.924.2★274 rev
Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein
The Honest Dog Co£15.484.3★453 rev
Honest Dog Co. Beef Bone Broth for Dogs & Cats Collagen & Protein Topper
The Honest Dog Co£15.524.3★453 rev
Pooch & Mutt - Calm & Relaxed Chicken Bone Broth for Dogs 375ml
Pooch & Mutt£5.514.1★71 rev
Newest
by launch date
CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings
CliniPaw£11.0939 rev
Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
Fuzzl£8.22115 rev
Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
Fuzzl£8.2191 rev
OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz
OKKÖBI£10.28158 rev
Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
Encore£8.1484 rev
Trending
90-day click momentumEncore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
Encore£8.144.5★
YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml
Years£12.474.4★
OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz
OKKÖBI£10.284.4★
Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein
The Honest Dog Co£15.484.3★
Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
Fuzzl£8.224.1★
What buyers say about bone broth for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“this has good reviews”
“Great Value”
“She loves the taste”
“Easy to use”
“And had a strong smell compared to others Ive bought”
“Great For Dogs Teeth”
“Its very good for hydration”
“He loves the flavour”
“Its got simple ingredients”
What buyers complain about
“Price wise it seems expensive”
“Awful smell”
“Mustnt taste very good to dogs”
“The tub is pretty big”
“Very misleading advertising”
“it just looked like cheap oil”
“Was a bit too strong for my wee doggo”
“Unfortunately didnt help”
“Thos made my non fussy eats everything dog very sick”
“Its a strange pinkish powder that does not dissolve properly at all”
Common questions
- Is bone broth for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £226K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bone broth for dogs niche?
- 14 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in bone broth for dogs?
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for bone broth for dogs peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bone broth for dogs niche?
- Listings span £4.31–£18.87; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.