How competitive is the Bone Broth for Dogs niche on Amazon United Kingdom?

14 brands and 24 sellers compete in Bone Broth for Dogs on Amazon United Kingdom. The top 5 Bone Broth for Dogs products take 52% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Bone Broth for Dogs?

Bone Broth for Dogs buyers on Amazon United Kingdom complain most about Value For Money, Smell, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bone Broth for Dogs niche?

Bone Broth for Dogs sells for £10.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.31–£18.87. The average incumbent carries 190 reviews — the moat a new listing must climb.

Bone Broth for Dogs

Bone Broth for Dogs shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Bone Broth for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bone Broth for Dogs is a £226K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.

Bone Broth for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.4% over the last 90 days and 8.1% of searches end in a purchase.

£226K

revenue / yr

Units sold / yr25K

Search volume / yr+18.4%274K

Conversion rate8.1%

Avg price£10.19

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 24

Top-5 product click share52%

Open market27%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 24 products

Top Bone Broth for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml

Price: £5.87
Rating: 3.9/5
Reviews: 74
Age: 12y ago

True Dog Beef Bone Broth Powder 100% Pure Broth Protein Powder for Cats & Dogs | Joint Digestion & Gut support | Makes 2ltrs | High in Type II Collagen | 20 Servings 60g

Price: £8.92
Rating: 4.2/5
Reviews: 274
Age: 2y ago

Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein

Price: £15.48
Rating: 4.3/5
Reviews: 453
Age: 2y ago

Honest Dog Co. Beef Bone Broth for Dogs & Cats Collagen & Protein Topper

Price: £15.52
Rating: 4.3/5
Reviews: 453
Age: 1y ago

Pooch & Mutt - Calm & Relaxed Chicken Bone Broth for Dogs 375ml

Price: £5.51
Rating: 4.1/5
Reviews: 71
Age: 12y ago

Newest

by launch date

CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings

Price: £11.09
Rating: 4.5/5
Reviews: 39
Age: 1mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy

Price: £8.22
Rating: 4.1/5
Reviews: 115
Age: 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy

Price: £8.21
Rating: 4.0/5
Reviews: 91
Age: 11mo ago

OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz

Price: £10.28
Rating: 4.4/5
Reviews: 158
Age: 11mo ago

Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch

Price: £8.14
Rating: 4.5/5
Reviews: 84
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

Pooch & Mutt21%
The Honest Dog Co18%
True Dog16%
Years11%
Pets Purest6%
Fuzzl6%

Bone Broth for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR8.1%Products24Brands14Top 5 Brands73%OOS Rate1.7%Rating4.2★Reviews190Avg BSR#40

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Bone Broth for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bone broth for dogs122K/yr +13.1%7.5% conv.
dog bone broth45K/yr +38.3%6.7% conv.
dog broth19K/yr +31.3%6.8% conv.
bone broth powder for dogs16K/yr +3.5%7.6% conv.
chicken broth for dogs11K/yr +18.1%8.1% conv.
dog bone broth powder10K/yr +11.4%7.6% conv.
beef bone broth for dogs12K/yr +0.2%8.4% conv.
chicken bone broth for dogs8K/yr +40.8%11.0% conv.
beef broth for dogs7K/yr +35.8%8.4% conv.
broth for dogs7K/yr +7.4%6.2% conv.

What reviews say buyers love and hate about Bone Broth for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Pet Friendly34%

“Cats love it”

Quality-Overall12%

“this has good reviews”

Value For Money9%

“Great Value”

Taste-Overall8%

“She loves the taste”

Ease Of Use6%

“Easy to use”

What buyers complain about

74% of reviews

Value For Money29%

“Price wise it seems expensive”

Smell24%

“Awful smell”

Taste-Overall6%

“Mustnt taste very good to dogs”

Size-Overall3%

“The tub is pretty big”

Advertised Vs Actual Product3%

“Very misleading advertising”

Common Bone Broth for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bone Broth for Dogs 61/100 on Amazon United Kingdom — Worth a look. The niche generates £226K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +18.4% over the last 90 days.