Bone Broth for Dogs
MaybeReturns run at only 0.0% of orders. But prices span $4.31–$18.87, mostly outside the sweet spot, so Bone Broth for Dogs is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 875 Pet Supplies niches · +11 vs the category median of 5061
- Market size
- £226K/yr274K searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 24 sellers
Flapen Score
Bone Broth for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Bone Broth for Dogs is stronger. Inside it, weaker.
Market
The Bone Broth for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Broth for Dogs 274K times last year and spent an estimated £226K. The top 5 brands take 73% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £226Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- bone broth for dogs122K searches a year
02 · Price
A sale here is worth £10.19.
Listings sell for £10.19 on average, from £4.31 to £18.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.19 that is £8K to £10K a year per listing.
- Average price
- £10.19under the $15 to $100 sweet spot
- Price range
- £4.31–£18.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #40 within Food. It carries 190 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #40in Food
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bone Broth for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 12y ago

True Dog Beef Bone Broth Powder 100% Pure Broth Protein Powder for Cats & Dogs | Joint Digestion & Gut support | Makes 2ltrs | High in Type II Collagen | 20 Servings 60g
- Price
- £8.92
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 2y ago

Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 453
- Age
- 2y ago

Honest Dog Co. Beef Bone Broth for Dogs & Cats Collagen & Protein Topper
- Price
- £15.52
- Rating
- 4.3/5
- Reviews
- 453
- Age
- 1y ago

Pooch & Mutt - Calm & Relaxed Chicken Bone Broth for Dogs 375ml
- Price
- £5.51
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 12y ago
Trending
90-day click momentum
Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 11mo ago

Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 453
- Age
- 2y ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago
Newest
by launch date
CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago

OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 11mo ago

Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
21%
- Pooch & Mutt21%
- The Honest Dog Co18%
- True Dog16%
- Years11%
- Pets Purest6%
- Fuzzl6%
Demand
Bone Broth for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Bone Broth for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone broth for dogs122K/yr
- dog bone broth45K/yr
- dog broth19K/yr
- bone broth powder for dogs16K/yr
- chicken broth for dogs11K/yr
- dog bone broth powder10K/yr
- beef bone broth for dogs12K/yr
- chicken bone broth for dogs8K/yr
- beef broth for dogs7K/yr
- broth for dogs7K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Broth for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Price wise it seems expensive
Overpriced
it's just a little bit pricey for the amount you get
Awful smell
It's not a pleasant smell
it smells a little weird
Mustnt taste very good to dogs
even not too tasty for my dog unfortunately
My dog didn't even wants to taste it
The tub is pretty big
Small
Was hardly worth buying as the packet was so small
Very misleading advertising
Totally my fault for not reading the description fully
not as advertised
Love
Cats love it
Dog loves it
Dog approved
this has good reviews
Excellent product Excellent seller would recommend
Excellent product
Great Value
Good value for money
Good price
She loves the taste
my dogs adore it so it must have a great taste
she loves the taste of it mixed with her food or used for her frozen treat toys
Easy to use
Easy to use and store
this is so convenient to have
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Broth for Dogs questions
Answered from the same tracked data.









