Senior Dog Food

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

599K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

15.5%

Market size, estimated

£1.7Ma year

Peak month

February3.0× the quietest month

Top search term

james wellbeloved dog food335K searches a year

Listings sell for £18.15 on average, from £5.25 to £47.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £18.15 that is £18K to £23K a year per listing.

Average price

£18.15inside the $15 to $100 sweet spot

Price range

£5.25–£47.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£18K–£23K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Food. It carries 617 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#100in Food

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

617per listing

Listings tracked

59

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

84 months