Senior Dog Food

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

599K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

15.5%

Market size, estimated

£1.7Ma year

Peak month

February3.0× the quietest month

Top search term

james wellbeloved dog food335K searches a year

Listings sell for £18.15 on average, from £5.25 to £47.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £18.15 that is £18K to £23K a year per listing.

Average price

£18.15inside the $15 to $100 sweet spot

Price range

£5.25–£47.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£18K–£23K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Food. It carries 617 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#100in Food

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

617per listing

Listings tracked

59

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

84 months