How competitive is the Puppy Food niche on Amazon United Kingdom?

17 brands and 188 sellers compete in Puppy Food on Amazon United Kingdom. The top 5 Puppy Food products take 40% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Puppy Food?

Puppy Food buyers on Amazon United Kingdom complain most about Indigestion, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Puppy Food niche?

Puppy Food sells for £12.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.62–£30.21. The average incumbent carries 840 reviews — the moat a new listing must climb.

Puppy Food

Puppy Food shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Puppy Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puppy Food is a £994K/yr Amazon United Kingdom market (831K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 63/100.

Puppy Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.9% over the last 90 days and 9.8% of searches end in a purchase.

£994K

revenue / yr

Units sold / yr100K

Search volume / yr-10.9%831K

Conversion rate9.8%

Avg price£12.19

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers17 · 188

Top-5 product click share40%

Open market34%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Puppy Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PEDIGREE Puppy Dog Food Pouches Chunks in Jelly 40 x 100g Multipack Four Flavours (with Beef & Liver Chicken Lamb & Liver and Poultry)

Price: £10.85
Rating: 4.7/5
Reviews: 537
Age: 1y ago

Harringtons Complete Dry Puppy Food Turkey & Rice 10kg

Price: £17.24
Rating: 4.6/5
Reviews: 5,162
Age: 13y ago

IAMS Puppy Small Medium Complete Dry Dog Food Chicken 3kg - For Healthy Growth

Price: £7.44
Rating: 4.6/5
Reviews: 2,557
Age: 16y ago

by Amazon Complete Wet Food for Puppies Meaty Selection in Jelly 1.2 kg (12 pouches of 100g)

Price: £2.62
Rating: 4.4/5
Reviews: 462
Age: 1y ago

Wagg Puppy Food Complete Dry Mix 12 kg

Price: £14.27
Rating: 4.6/5
Reviews: 2,196
Age: 16y ago

Newest

by launch date

by Amazon Complete Wet Food for Puppies Meaty Selection in Jelly 1.2 kg (12 pouches of 100g)

Price: £2.62
Rating: 4.4/5
Reviews: 462
Age: 1y ago

PEDIGREE Puppy Dog Food Pouches Chunks in Jelly 40 x 100g Multipack Four Flavours (with Beef & Liver Chicken Lamb & Liver and Poultry)

Price: £10.85
Rating: 4.7/5
Reviews: 537
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Turkey and Rice 2 kg

Price: £7.28
Rating: 4.7/5
Reviews: 237
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 2 kg

Price: £7.06
Rating: 4.6/5
Reviews: 98
Age: 1y ago

James Wellbeloved Grain Free Puppy Dog Food with Turkey Lamb and Chicken in Gravy Pouch 48 x 90 g

Price: £21.65
Rating: 4.7/5
Reviews: 147
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

188

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

27%

Pedigree17%
HARRINGTONS16%
James Wellbeloved12%
IAMS11%
BUTCHER'S10%
Wagg7%

Puppy Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume831KCVR9.8%Products41Brands17Top 5 Brands66%OOS Rate0.0%Rating4.5★Reviews840Avg BSR#145

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Puppy Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

puppy food282K/yr -9.2%6.3% conv.
puppy food wet59K/yr -19.2%7.7% conv.
puppy wet food49K/yr -19.2%6.7% conv.
harringtons puppy food52K/yr -20.8%9.7% conv.
puppy food dry39K/yr -15.7%5.4% conv.
james wellbeloved puppy food37K/yr -18.1%15.8% conv.
puppy dry food30K/yr -3.5%5.8% conv.
wet puppy food34K/yr -26.0%6.1% conv.
butchers puppy food27K/yr -12.5%11.8% conv.
wagg puppy food23K/yr +12.6%7.4% conv.

What reviews say buyers love and hate about Puppy Food

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly34%

“Puppy happy with it”

Value For Money20%

“Great value”

Quality-Overall16%

“Quality food”

Taste-Overall8%

“My dogs liked this food”

Size-Overall3%

“The size is perfect”

What buyers complain about

79% of reviews

Indigestion22%

“Rapid Diarrhoea”

Size-Overall14%

“too big in fact”

Value For Money13%

“Its cheap for a reason :”

Flavor9%

“especially chicken flavoured food these are not good value as they have pouches marked chicken”

Smell7%

“The cans do smell alittle”

Common Puppy Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puppy Food 63/100 on Amazon United Kingdom — Worth a look. The niche generates £994K/yr across 41 tracked products. Search demand moved -10.9% over the last 90 days.