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Puppy Food

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.9% this quarter, so Puppy Food is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£994K/yr831K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
40%top-5 click share · 17 brands · 188 sellers

Flapen Score

Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Puppy Food is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Food 831K times last year and spent an estimated £994K. The top 5 brands take 66% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £994K a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
9.8%
Market size, estimated
£994Ka year
Peak month
February1.2× the quietest month
Top search term
puppy food282K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £2.62 to £30.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £12.19 that is £18K to £24K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£2.62–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Food. It carries 840 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#145in Food
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
41

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Puppy Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

188

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 82%

Open market

27%

  • Pedigree17%
  • HARRINGTONS16%
  • James Wellbeloved12%
  • IAMS11%
  • BUTCHER'S10%
  • Wagg7%

Demand

Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy food282K/yr
  • puppy food wet59K/yr
  • puppy wet food49K/yr
  • harringtons puppy food52K/yr
  • puppy food dry39K/yr
  • james wellbeloved puppy food37K/yr
  • puppy dry food30K/yr
  • wet puppy food34K/yr
  • butchers puppy food27K/yr
  • wagg puppy food23K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Indigestion”
0.1%of orders come back
“Rapid Diarrhoea”
A buyer, on “Indigestion”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Puppy Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data