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Puppy Food

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -10.9% this quarter, so Puppy Food is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£994K/yr831K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
40%top-5 click share · 17 brands · 188 sellers

Flapen Score

Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Puppy Food is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Food 831K times last year and spent an estimated £994K. The top 5 brands take 66% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £994K a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
9.8%
Market size, estimated
£994Ka year
Peak month
February1.2× the quietest month
Top search term
puppy food282K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £2.62 to £30.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £12.19 that is £18K to £24K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£2.62–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Food. It carries 840 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#145in Food
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
41

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

188

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

27%

  • Pedigree17%
  • HARRINGTONS16%
  • James Wellbeloved12%
  • IAMS11%
  • BUTCHER'S10%
  • Wagg7%

Demand

Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy food282K/yr
  • puppy food wet59K/yr
  • puppy wet food49K/yr
  • harringtons puppy food52K/yr
  • puppy food dry39K/yr
  • james wellbeloved puppy food37K/yr
  • puppy dry food30K/yr
  • wet puppy food34K/yr
  • butchers puppy food27K/yr
  • wagg puppy food23K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion22%−0.13

Rapid Diarrhoea

The product has made my puppy sererely ill

Stomach upset

Size-Overall14%−0.03

too big in fact

A very big bag

Far too small for anything

Value For Money13%+0.52

Its cheap for a reason :

Costly

it became too expensive

Flavor9%−0.07

especially chicken flavoured food these are not good value as they have pouches marked chicken

walked away from all the flavours

it was clear this particular flavour was not going to win them over

Smell7%−0.06

The cans do smell alittle

Absolutely stinks

Smells off and i check with a vet who agrees that this product had gone bad

Love

Pet Friendly34%

Puppy happy with it

Dog loves it

Great for my puppy

Value For Money20%+0.52

Great value

Excellent price

Good value for money

Quality-Overall16%+0.71

Quality food

Excellent Product

Good quality food

Taste-Overall8%+0.49

My dogs liked this food

she loves the taste

Great food

Size-Overall3%−0.03

The size is perfect

Good size pieces

The pouch size was convenient

FAQ

Common Puppy Food questions

Answered from the same tracked data.