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Flea Treatment Cat

Pass

Flea Treatment Cat scores 67 out of 100, a Pass. Shoppers spend an estimated $3.5M a year here, search demand grew +25.1% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£3.5M/yr2.2M searches / yr
90-day growth
+25.1%search demand this quarter
Competition
48%top-5 click share · 9 brands · 95 sellers

Flapen Score

Flea Treatment Cat against its category

The dotted line is the Pet Supplies average. Past it, Flea Treatment Cat is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Treatment Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Treatment Cat 2.2M times last year and spent an estimated £3.5M. The top 5 brands take 86% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
15.0%
Market size, estimated
£3.5Ma year
Peak month
August2.2× the quietest month
Top search term
flea treatment cat651K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £4.85 to £20.73. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £10.79 that is £162K to £216K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£4.85–£20.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
£162K–£216K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Cats. It carries 10,683 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#7in Cats
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,683per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Flea Treatment Cat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£141K£283K£424K£565K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

95

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 98%

Open market

7%

  • FRONTLINE35%
  • Advantage19%
  • Beaphar12%
  • Naqua Ltd10%
  • Bob Martin10%
  • Johnsons7%
  • Open — no brand owns it (3 brands, 7%)

Demand

Flea Treatment Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Flea Treatment Cat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea treatment cat651K/yr
  • cat flea treatment576K/yr
  • frontline plus for cats231K/yr
  • advantage flea treatment for cats205K/yr
  • kitten flea treatment67K/yr
  • flea treatment for cats76K/yr
  • frontline54K/yr
  • spot on flea treatment for cats48K/yr
  • cat flea42K/yr
  • flea and tick treatment for cats26K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Treatment Cat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
51%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“It doesn't really do it job”
A buyer, on “Functionality-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flea Treatment Cat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data