Puppy Pads
FailThe average product has 77,563 reviews to catch up to, so Puppy Pads is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £2.2M/yr2.2M searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 9 sellers
Flapen Score
Puppy Pads against its category
The dotted line is the Pet Supplies average. Past it, Puppy Pads is stronger. Inside it, weaker.
Market
The Puppy Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Pads 2.2M times last year and spent an estimated £2.2M. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £2.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- puppy pads1.3M searches a year
02 · Price
A sale here is worth £7.16.
Listings sell for £7.16 on average, from £4.81 to £11.82. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At £7.16 that is £179K to £215K a year per listing.
- Average price
- £7.16under the $15 to $100 sweet spot
- Price range
- £4.81–£11.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £179K–£215K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Litter & Housetraining. It carries 77,563 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Litter & Housetraining
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 77,563per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Puppy Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 11y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Blue Pack of 100
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 224,459
- Age
- 11y ago
Trending
90-day click momentum
DrySmart 50 Pack Puppy Training Pads 56x56cm Large Puppy Pads Ultra-Absorbent & Leak-Proof 5-Layer Design Dog Mats for House Training Incontinence & Pee Protection
- Price
- £6.70
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 12y ago
Amazon Basics Heavy Duty Dog and Puppy Training Pads Leakproof with Quick-Dry Surface Regular Pack of 20 Blue & White
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 18,763
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Newest
by launch dateAmazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Heavy Duty Dog and Puppy Training Pads Leakproof with Quick-Dry Surface Regular Pack of 20 Blue & White
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 18,763
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Bargain Factory - Pet Potty Training Pads Pack of 50 for Dogs Puppy Pads - Super-Absorbent 5 Layers Waterproof - 56 x 56 cm - Disposable Puppy Pee Pads
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 1,571
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Amazon Basics70%
- 1ABOVE10%
- BARGAIN FACTORY9%
- Cool Paws4%
- TBM3%
- DrySmart3%
- Open — no brand owns it (1 brand, 2%)
Demand
Puppy Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Puppy Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy pads1.3M/yr
- puppy training pads313K/yr
- puppy pads 100 pack83K/yr
- dog pads53K/yr
- dog training pads48K/yr
- puppy pads 200 pack52K/yr
- large puppy pads39K/yr
- training pads32K/yr
- dog pee pad29K/yr
- pee pads24K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very absorbent
Didnt absorb anything
not super absorbent
Leaks
leak through
Sometimes have a leak at the edges
NOT FIT FOR PURPOSE
Bigger than others
Way too small
Not good quality
VERY POOR PRODUCT
If the quality is good enough just buy amazon brand, its cheaper
They aren't very thick you do have to double them up
Theyre not the thickest Ive come across
Pads are too thin
Love
The quality is impressive; they absorb moisture and mess efficiently, without any leaks or becoming oversaturated
Good and solid items
Excellent product
Super absorbent
Very absorbent
the pads are very absorbent
Excellent value for money
Good price
Good value for money
Good size
Happy with size
size as stated
no leaks or spillages
no leaks through
Leak proof
Return
0.2% Return rate 48% Fixable by listing
NOT FIT FOR PURPOSE
Bigger than others
Way too small
Not good quality
VERY POOR PRODUCT
If the quality is good enough just buy amazon brand, its cheaper
Leaks
leak through
Sometimes have a leak at the edges
Very thin
Thin not heavy heavy duty
The branding is different to that listed on the sales page
They are advertised as absorbent and leak-proof, but that couldnt be further from the truth
Dont be fooled by the photo
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£47K/yr+125.9%
Cat Litter Tray
£4.8M/yr-3.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Pads questions
Answered from the same tracked data.