cat cooling mat
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good£3.02–£49.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,224.66avg incumbent reviews — the moat a new listing must climb
Market size
Good£340K£340K/yr · 873K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat cooling mat is a £340K/yr Amazon United Kingdom market (873K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 77/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat cooling mat market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £434K–£543K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 94%
- Out of stock
- 19.6%
- Avg brand age
- 23 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
128
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
29%
Top 20: 64%
Open market
47%
- Raisand12%
- TRIXIE10%
- PET ADORE9%
- Generic8%
- Bravpet8%
- LEZUAN7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 688.9×
Top cat cooling mat search terms
- cat cooling mat305K/yr
- cooling mat for cats236K/yr
- pet cooling mat for cats157K/yr
- cool mat for cats56K/yr
- cat cooling41K/yr
- cooling mats for cats24K/yr
- cat cool mat16K/yr
- cooling pad for cats14K/yr
- cat cooling pad12K/yr
- cat cooling bed11K/yr
Top cat cooling mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bravpet Pet Cooling Mat Pet Self cooling pad mat beds mats Comfort for Cats and Dogs (Medium)
Bravpet£15.034.1★3,446 rev
Raisand Pet Cooling Mat 58x48cm Non-Toxic Foldable Cooling Pad Scratch-Resistant Washable Cat Cooling Mat Easy to Clean Cat Cool Mat for Indoor Outdoor and Car Use (M/Grey)
Raisand£8.043.3★171 rev
PET ADORE Dog Cooling Mat Soft Thick Foam Supportive Gel Self Cooling Pad for Dogs & Cats in Summer. Durable Anti-Scratch 450 Micron Oxford Fabric (40cm x 30cm)
PET ADORE£9.303.9★576 rev
Trixie cooling mat for dogs and cats 28685 50 x 40 cm blue cools for several hours through body contact
TRIXIE£7.523.9★9,885 rev
Dog & Cat Cooling Mat Durable Washable & Reusable Pet Cool Mat for Home/Car/Travel Non-Toxic Summer Cooling Bed Ice-Silk Polyester Material Non-Slip Mesh Bottom
Generic£5.065.0★4 rev
Newest
by launch dateDog & Cat Cooling Mat Durable Washable & Reusable Pet Cool Mat for Home/Car/Travel Non-Toxic Summer Cooling Bed Ice-Silk Polyester Material Non-Slip Mesh Bottom
Generic£5.064 rev
Dog & Cat Cooling Mat Durable Washable & Reusable Pet Cool Mat for Home/Car/Travel Non-Toxic Summer Cooling Bed Ice-Silk Polyester Material Non-Slip Mesh Bottom
Generic£6.824 rev
Manolyee Cat Cooling Mat - Pet Ice Silk Cold Pad | Dog Foldable Cooling Mat | for Indoor Outdoor Summer Home Backyard Apartment Living Room Bedroom Balcony
Manolyee£5.234 rev
Raisand Pet Cooling Mat 62x50cm Non-Toxic Foldable Cooling Pad Scratch-Resistant Washable Cat Cooling Mat Easy to Clean Cat Cool Mat for Indoor Outdoor and Car Use (M/Blue)
Raisand£7.17171 rev
Raisand Pet Cooling Mat 58x48cm Non-Toxic Foldable Cooling Pad Scratch-Resistant Washable Cat Cooling Mat Easy to Clean Cat Cool Mat for Indoor Outdoor and Car Use (M/Grey)
Raisand£8.04171 rev
Trending
90-day click momentum
BSITSSS Water Sensory Mat Cat for Pets + 10 Pcs Airbed Repair Kit Water Sensor Play Mat for Cats Dogs Thickened Sensory Waters Play Matfor Cats Cool SensoryWater Matfor Cat
BSITSSS£8.873.0★
Trixie Cooling Mat For Dogs And Cats 28686 90 x 50 Cm Blue Cools For Several Hours Through Body Contact
TRIXIE£9.373.9★
Manolyee Cat Cooling Mat - Pet Ice Silk Cold Pad | Dog Foldable Cooling Mat | for Indoor Outdoor Summer Home Backyard Apartment Living Room Bedroom Balcony
Manolyee£5.233.0★
Trixie cooling mat for dogs and cats 28684 65 x 50 cm blue cools for several hours through body contact
TRIXIE£10.983.9★
Raisand Pet Cooling Mat 58x48cm Non-Toxic Foldable Cooling Pad Scratch-Resistant Washable Cat Cooling Mat Easy to Clean Cat Cool Mat for Indoor Outdoor and Car Use (M/Grey)
Raisand£8.043.3★
What buyers say about cat cooling mat
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Excellent product”
“its sizing is accurate”
“Does what it says”
“Good value”
“Perfect for the heatwave”
“Soft mats”
“Easy to clean”
“very comfortable”
“very easy to use”
What buyers complain about
“Not fit for purpose”
“Ridiculous for the price”
“Didnt cool down at all”
“This is honestly a crappy product: poor quality, over priced and ineffective”
“resulting in a leak”
“Does not work”
“Broken on first week”
“False description”
“the material is poor”
“I think due to how thin it is”
Top return reasons
Common questions
- Is cat cooling mat profitable to sell on Amazon United Kingdom?
- The niche generates £340K/yr across 67 tracked products. 10 of 27 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (77/100).
- How competitive is the cat cooling mat niche?
- 38 brands and 128 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in cat cooling mat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Heating. The return rate is 0.2%.
- When does demand for cat cooling mat peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 688.9× the quietest.
- What does it cost to enter the cat cooling mat niche?
- Listings span £3.02–£49.50; the average listing price is £10.86 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.