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Cat Cooling Mat

Pass

Cat Cooling Mat scores 77 out of 100, a Pass. Shoppers spend an estimated $340K a year here, search demand grew >1,000% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
77
77 / 100
Top 1% of 875 Pet Supplies niches · +27 vs the category median of 50
Market size
£340K/yr873K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
29%top-5 click share · 38 brands · 128 sellers

Flapen Score

Cat Cooling Mat against its category

The dotted line is the Pet Supplies average. Past it, Cat Cooling Mat is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cooling Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cooling Mat 873K times last year and spent an estimated £340K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.6%
Market size, estimated
£340Ka year
Peak month
July688.9× the quietest month
Top search term
cat cooling mat305K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £3.02 to £49.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £10.86 that is £5K to £8K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£3.02–£49.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #111 within Cats. It carries 1,225 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
67%
Out of stock, average day
19.6%
Average rank
#111in Cats
Average rating
3.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,225per listing
Listings tracked
67

04 · Newcomers

10 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
10Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Cooling Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

128

Est. top-5 brand share

46%

Top 20: 87%

Est. top-5 click share

29%

Top 20: 64%

Open market

47%

  • Raisand12%
  • TRIXIE10%
  • PET ADORE9%
  • Generic8%
  • Bravpet8%
  • LEZUAN7%

Demand

Cat Cooling Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 688.9×

Search terms

Top Cat Cooling Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat cooling mat305K/yr
  • cooling mat for cats236K/yr
  • pet cooling mat for cats157K/yr
  • cool mat for cats56K/yr
  • cat cooling41K/yr
  • cooling mats for cats24K/yr
  • cat cool mat16K/yr
  • cooling pad for cats14K/yr
  • cat cooling pad12K/yr
  • cat cooling bed11K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cooling Mat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Cooling Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data