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Cat Cooling Mat

Pass

Cat Cooling Mat scores 77 out of 100, a Pass. Shoppers spend $340K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
77
77 / 100
Top 1% of 875 Pet Supplies niches · +27 vs the category median of 50
Market size
£340K/yr873K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
29%top-5 click share · 38 brands · 128 sellers

Flapen Score

Cat Cooling Mat against its category

The dotted line is the Pet Supplies average. Past it, Cat Cooling Mat is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cooling Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cooling Mat 873K times last year and spent an estimated £340K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.6%
Market size, estimated
£340Ka year
Peak month
July688.9× the quietest month
Top search term
cat cooling mat305K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £3.02 to £49.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £10.86 that is £5K to £8K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£3.02–£49.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #111 within Cats. It carries 1,225 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
67%
Out of stock, average day
19.6%
Average rank
#111in Cats
Average rating
3.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,225per listing
Listings tracked
67

04 · Newcomers

Amazon counts 10 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
10Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Cooling Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

128

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

29%

Top 20: 64%

Open market

47%

  • Raisand12%
  • TRIXIE10%
  • PET ADORE9%
  • Generic8%
  • Bravpet8%
  • LEZUAN7%

Demand

Cat Cooling Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 688.9×

Search terms

Top Cat Cooling Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat cooling mat305K/yr
  • cooling mat for cats236K/yr
  • pet cooling mat for cats157K/yr
  • cool mat for cats56K/yr
  • cat cooling41K/yr
  • cooling mats for cats24K/yr
  • cat cool mat16K/yr
  • cooling pad for cats14K/yr
  • cat cooling pad12K/yr
  • cat cooling bed11K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cooling Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.09

Not fit for purpose

it is quite large

Quite small

Value For Money15%−0.25

Ridiculous for the price

way overpriced

Not very effective for the price

Heating10%−0.12

Didnt cool down at all

This product could have overheat my dog

often doesn't provide much relief from the heat

Quality-Overall8%+0.82

This is honestly a crappy product: poor quality, over priced and ineffective

Low quality

Really poor quality and very thin

Leak-Proof7%

resulting in a leak

the fluid has leaked out

Leaking mat

Love

Pet Friendly19%

Cats love it

Good for dog

Dog loves it

Quality-Overall16%+0.82

Excellent product

Excellent quality, keeps the dogs cool

they seem well made

Size-Overall13%−0.09

its sizing is accurate

Good size

The size is great for a cat

Advertised Vs Actual Product7%

Does what it says

As expected

Works as it should

Value For Money6%−0.25

Good value

Money well spent

Good value for money

Return

0.2% Return rate 65% Fixable by listing

Size-Overall52%▁▄█▇▆▅

Not fit for purpose

it is quite large

Quite small

Functionality-Overall9%▁█▅▁▂▃

Does not work

Nor very effective

Ive read some reviews of people saying it doesnt work when in fact it does

Leak-Proof6%▁█▁▁▂▂

resulting in a leak

the fluid has leaked out

Leaking mat

Advertised Vs Actual Product5%▁▁▁▅▄█

False description

Inaccurate description

Very misleading

Quality-Overall5%▁▁▁▆▆█

This is honestly a crappy product: poor quality, over priced and ineffective

Low quality

Really poor quality and very thin

FAQ

Common Cat Cooling Mat questions

Answered from the same tracked data.