Dog Ear Drops

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

725K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

13.8%

Market size, estimated

£1.1Ma year

Peak month

September1.3× the quietest month

Top search term

bugalugs273K searches a year

Listings sell for £10.65 on average, from £3.25 to £23.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £10.65 that is £27K to £32K a year per listing.

Average price

£10.65under the $15 to $100 sweet spot

Price range

£3.25–£23.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£27K–£32K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grooming. It carries 3,409 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Grooming

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,409per listing

Listings tracked

28

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months