Flea Collar for Cats

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £593K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

11.0%

Market size, estimated

£593Ka year

Peak month

August2.4× the quietest month

Top search term

flea collar for cats184K searches a year

Listings sell for £10.02 on average, from £2.35 to £28.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £10.02 that is £20K to £25K a year per listing.

Average price

£10.02under the $15 to $100 sweet spot

Price range

£2.35–£28.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£20K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #50 within Cats. It carries 484 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

88%

Out of stock, average day

11.3%

Average rank

#50in Cats

Average rating

3.96 starsAmazon United Kingdom average 4.36 stars

Average reviews

484per listing

Listings tracked

24

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months