Flea Collar for Cats

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £593K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

11.0%

Market size, estimated

£593Ka year

Peak month

August2.4× the quietest month

Top search term

flea collar for cats184K searches a year

Listings sell for £10.02 on average, from £2.35 to £28.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £10.02 that is £20K to £25K a year per listing.

Average price

£10.02under the $15 to $100 sweet spot

Price range

£2.35–£28.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£20K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #50 within Cats. It carries 484 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

88%

Out of stock, average day

11.3%

Average rank

#50in Cats

Average rating

3.96 starsAmazon United Kingdom average 4.36 stars

Average reviews

484per listing

Listings tracked

24

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months