Licky Mats for Dogs
MaybeReturns run at only 0.3% of orders. But prices span $2.29–$9.56, mostly outside the sweet spot, so Licky Mats for Dogs is a Maybe.
- Flapen Score
- 56 / 100Top 24% of 875 Pet Supplies niches · +6 vs the category median of 5056
- Market size
- £364K/yr484K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 18 sellers
Flapen Score
Licky Mats for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Licky Mats for Dogs is stronger. Inside it, weaker.
Market
The Licky Mats for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Licky Mats for Dogs 484K times last year and spent an estimated £364K. The top 5 brands take 65% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £364K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £364Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- lick mats for dogs115K searches a year
02 · Price
A sale here is worth £5.89.
Listings sell for £5.89 on average, from £2.29 to £9.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.89 that is £12K to £15K a year per listing.
- Average price
- £5.89under the $15 to $100 sweet spot
- Price range
- £2.29–£9.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #28 within Feeding & Watering Supplies. It carries 2,003 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #28in Feeding & Watering Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,003per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Licky Mats for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Licky Mats for Dogs and Cats Premium Lick Mats with Suction Cups for Dog Anxiety Relief Dog Licking Mat for Bathing Grooming and Training
- Price
- £4.44
- Rating
- 4.3/5
- Reviews
- 3,238
- Age
- 3y ago
2 Pack Licky Mats for Dogs & Cats Slow Feeder Lick Mat with Suction Cups for Anxiety Relief Bathing & Training with Spatula
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
4 Pcs Licky Mats for Dogs Puppy Lick Mats with Suction Cups for Pet Slow Feeding Bathing and Training Anxiety Relief Dog Food Mats with Cleaning Tool Spreader
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
OHMO Lick Mats for Dogs Slow Feeder 2pcs Dark&Light Blue
- Price
- £4.87
- Rating
- 4.3/5
- Reviews
- 1,523
- Age
- 1y ago
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
Trending
90-day click momentum
OHMO Lick Mats for Dogs Small 2pcs Camo&Sage Green
- Price
- £5.85
- Rating
- 4.6/5
- Reviews
- 1,206
- Age
- 2y ago
Lesipee Licking Mat for Dogs & Cats 2 Pack Slow Feeder Lick Pat Anxiety Relief Dog Toys (Blue&Green)
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 2y ago
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
PetAmaze Lick Mat for Dogs & Cats 2-Pack with Spatula & Cleaning Brush Slow Feeder Mat for Enrichment Calming Anxiety Boredom & Training Food-Grade BPA Free with Suction Cups
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 10mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Square Dog Slow Feeder Lick Pat for Anxiety Relief & Boredom Dog Toys to Keep Them Busy Pets Grooming Bathing Training Mat
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Newest
by launch datePeamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
PetAmaze Lick Mat for Dogs & Cats 2-Pack with Spatula & Cleaning Brush Slow Feeder Mat for Enrichment Calming Anxiety Boredom & Training Food-Grade BPA Free with Suction Cups
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 10mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Square Dog Slow Feeder Lick Pat for Anxiety Relief & Boredom Dog Toys to Keep Them Busy Pets Grooming Bathing Training Mat
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Dog Slow Feeder Lick Pat for Anxiety Relief Dog Toys Feeding Mat for Butter Yogurt Peanut Pets Bathing Training Grooming Mat
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Licky Mats for Dogs Pack of 4 Licky Mats for Dogs with Strong Suction Cup - Slow Pet Feeder for Food Peanut Butter Includes Spatula & Brush - Perfect for Grooming & Training
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
30%
- khlerox26%
- Aileem15%
- OHMO10%
- Zonopy7%
- BUGALUGS6%
- Duerr's5%
Demand
Licky Mats for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Licky Mats for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lick mats for dogs115K/yr
- dog lick mat85K/yr
- licky mats for dogs77K/yr
- lick mat29K/yr
- cat lick mat26K/yr
- lickimat for dogs31K/yr
- puppy lick mat15K/yr
- lick mats for dogs puppy12K/yr
- lick mat for cats10K/yr
- licking mat13K/yr
Reviews and returns
What reviews say buyers love and hate about Licky Mats for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Smaller than expected
Tiny
cleaning them has been a real nightmare
Not easy to clean
Hard to clean
Flimsy
Not very sturdy
Not strong enough
my cat broke
Puppy only lasted half the first use
Could be a bit more durable
It didnt work
It also wouldn't work as a squeeze treat either
Slows them done
Love
Dog is happy
Dog friendly
Dog loves it
Great quality mats and good value
Excellent product
good-quality peanut butter
Easy to clean
Easy to clean with the brush
is easy to wash
reasonably priced
Good value
Good value for money
Easy enrichment/treat
Easy to use
A really handy
Return
0.3% Return rate 82% Fixable by listing
Very small
Smaller than expected
Tiny
it stops it sticking
Very sticky suction cups
Very sticky on every platform
Not up to standard
Poor quality
Honestly absolutely shocking quality
It didnt work
It also wouldn't work as a squeeze treat either
Slows them done
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Licky Mats for Dogs questions
Answered from the same tracked data.