Licky Mats for Dogs
Licky Mats for Dogs shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Licky Mats for Dogs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Licky Mats for Dogs is a £364K/yr Amazon United Kingdom market (484K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 56/100.
Licky Mats for Dogs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.7% over the last 90 days and 12.8% of searches end in a purchase.
£364K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Licky Mats for Dogs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Licky Mats for Dogs and Cats Premium Lick Mats with Suction Cups for Dog Anxiety Relief Dog Licking Mat for Bathing Grooming and Training
- Price
- £4.44
- Rating
- 4.3/5
- Reviews
- 3,238
- Age
- 3y ago
2 Pack Licky Mats for Dogs & Cats Slow Feeder Lick Mat with Suction Cups for Anxiety Relief Bathing & Training with Spatula
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
4 Pcs Licky Mats for Dogs Puppy Lick Mats with Suction Cups for Pet Slow Feeding Bathing and Training Anxiety Relief Dog Food Mats with Cleaning Tool Spreader
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
OHMO Lick Mats for Dogs Slow Feeder 2pcs Dark&Light Blue
- Price
- £4.87
- Rating
- 4.3/5
- Reviews
- 1,523
- Age
- 1y ago
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
Trending
90-day click momentum
OHMO Lick Mats for Dogs Small 2pcs Camo&Sage Green
- Price
- £5.85
- Rating
- 4.6/5
- Reviews
- 1,206
- Age
- 2y ago
Lesipee Licking Mat for Dogs & Cats 2 Pack Slow Feeder Lick Pat Anxiety Relief Dog Toys (Blue&Green)
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 2y ago
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
PetAmaze Lick Mat for Dogs & Cats 2-Pack with Spatula & Cleaning Brush Slow Feeder Mat for Enrichment Calming Anxiety Boredom & Training Food-Grade BPA Free with Suction Cups
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 10mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Square Dog Slow Feeder Lick Pat for Anxiety Relief & Boredom Dog Toys to Keep Them Busy Pets Grooming Bathing Training Mat
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Newest
by launch datePeamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
PetAmaze Lick Mat for Dogs & Cats 2-Pack with Spatula & Cleaning Brush Slow Feeder Mat for Enrichment Calming Anxiety Boredom & Training Food-Grade BPA Free with Suction Cups
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 10mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Square Dog Slow Feeder Lick Pat for Anxiety Relief & Boredom Dog Toys to Keep Them Busy Pets Grooming Bathing Training Mat
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Dog Slow Feeder Lick Pat for Anxiety Relief Dog Toys Feeding Mat for Butter Yogurt Peanut Pets Bathing Training Grooming Mat
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 11mo ago
Licky Mats for Dogs Pack of 4 Licky Mats for Dogs with Strong Suction Cup - Slow Pet Feeder for Food Peanut Butter Includes Spatula & Brush - Perfect for Grooming & Training
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
18
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
30%
- khlerox26%
- Aileem15%
- OHMO10%
- Zonopy7%
- BUGALUGS6%
- Duerr's5%
Licky Mats for Dogs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Licky Mats for Dogs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lick mats for dogs115K/yr
- dog lick mat85K/yr
- licky mats for dogs77K/yr
- lick mat29K/yr
- cat lick mat26K/yr
- lickimat for dogs31K/yr
- puppy lick mat15K/yr
- lick mats for dogs puppy12K/yr
- lick mat for cats10K/yr
- licking mat13K/yr
What reviews say buyers love and hate about Licky Mats for Dogs
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Dog is happy”
“Great quality mats and good value”
“Easy to clean”
“reasonably priced”
“Easy enrichment/treat”
What buyers complain about
63% of reviews“Very small”
“cleaning them has been a real nightmare”
“Flimsy”
“my cat broke”
“It didnt work”
Licky Mats for Dogs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Licky Mats for Dogs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
